Bill Scully is responsible for Siemens Water Technologies' web strategy, search marketing, and electronic customer relationship programs. Siemens Water Technologies is a leading provider of water and wastewater treatment technologies and services to municipal and industrial customers. Bill has also served as Siemens North American SEO and PPC expert, providing training and best practice examples to the other Siemens division interactive marketing managers. He's been involved in marketing and SEO for over 9 years, and has merged the business requirements of a dozen separate companies and websites into a single highly ranking enterprise site while managing internal customer satisfaction.