Greg is a recognized expert on marketing innovation, emerging media and Web 2.0. In his role at crayon, Greg leverages over 17 years of experience to head the company's strategic advisory and conversational marketing practices. He provides crayon's clients with thought leadership on how they can join online and offline conversations, effectively influence key influencers, engage consumers in meaningful dialogue and tap into the power of new marketing approaches. Prior to joining crayon, Greg was VP/Director of Emerging Channels at Digitas, where he and his team advised clients on creating compelling brand experiences through emerging platforms. Greg has worked in emerging media and new technologies since 1998 when, as Vice President/General Manager of Arbitron NewMedia. Greg has also held strategic marketing and sales positions at Akamai Technologies, Loudeye, Globix Corporation and ROO Online Broadcast Network. In addition to blogging, Greg has written for MediaPost's OMMA magazine, iMedia Connection and MarketingProfs.com.