Guy Powell’s company, DemandROMI and his upcoming joint venture, iDMO Group, is based on helping marketers and business executives to take these critical concepts and implement them within his client organizations. His consulting career began ATKearney delivering strategic and tactical solutions to help companies fuel and maintain extraordinary growth. While at ATKearney he worked on a variety of wide ranging projects for both mid-tier and Global 100 companies in Europe, providing strategic assessments, business realignments and turnarounds. His first book Return on Marketing Investment: Demand More From Your Marketing and Sales Investments focuses on helping business-to-business marketers develop a new way to plan, execute and communicate their results to the rest of the organization. This book focuses on all businesses – small & large, consumer and business-to-business, NGOs, OEMs and others.