Jessica Bowman is a leading advocate for in-house SEO and known for getting in-house SEO programs up and running quickly, systematically and profitably. Identified as one of the industry's top in-house SEOs by Natural Search Blog, Jessica has built in-house SEO programs for Yahoo! Inc., Enterprise Rent-A-Car and Business.com. Now a free agent, her specialty is to lead a company in building an in-house SEO program that adds to the bottom line and becomes an asset to the organization. With 10 years of web experience, Jessica knows how to set the strategy, identify what needs to change on the site and within the organization, and motivate people to move forward and improve the bottom line with search engine optimization.