Founded in 1997, the Lenskold Group provides consulting services to deliver a comprehensive approach to marketing ROI management, marketing measurement and analytics, and profitability planning tools. The Lenskold Group serves Fortune 1000 and emerging companies in the US, Canada and Europe. Jim's career began in the mid-1980's at AT&T where he managed a $20 million marketing budget for retention marketing and new strategy development. He is also the author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability.