Katie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC, a research consultancy that provides measurement and accountability for corporations, nonprofits and government agencies world wide. Katie is the publisher of KDPaine's Measurement Blog and The Measurement Standard, the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. For the past two decades, Katie has been providing marketers and communications professionals the tools, data and information to help them make better business decisions. Most recently, her endeavors have been focused on social media measurement as well as providing cost effective measurement programs for non-profits, small businesses and government agencies. Prior to launching KDPaine & Partners in 2002, Katie was the founder and president of The Delahaye Group, which she sold to Medialink in 1999. Prior to founding The Delahaye Group, Katie was the director of corporate communications for Lotus Development Corporation, and previously was manager of merchandising for Hewlett-Packard Personal Computer Group.