As a Vice President and Principal Analyst in Forrester’s technology marketing research team, Laura writes research for Forrester’s clients who are B2B marketers. Her coverage includes B2B marketing effectiveness, integrating B2B marketing tactics, digital and social demand generation, B2B marketing measurement, and the use of technology to enrich the online B2B customer experience. Laura's work focuses on building lead management maturity, sales and marketing integration, setting social media and Web 2.0 marketing strategy, and creating customer engagement. Laura regularly contributes to Forrester's Marketing Blog and authors the B2B Marketing POSTs blog (www.b2bmarketingpost.com). She was named to B-to-B magazine’s “Who’s Who” list for three consecutive years: 2006, 2007 and 2008.