Loren McDonald’s role at Silverpop is to educate clients and prospects on best practices and emerging trends in email marketing and lead automation. He is a regular contributor to several newsletters, industry publications and blogs including Media Post’s Email Insider and MarketingProfs. Loren is a frequent speaker at industry conferences and conducts dozens of Webinars each year. He has 25 years experience in marketing and consulting and is co-chair of the eec Email Measurement & Accuracy Roundtable.