Matthew T. Grant's varied career took him from the Ivory Towers of academia to the grimy stages of rock sub-stardom before landing him in the wide world of marketing and communications. For the last several years, he was director of social media and content strategy at Aquent, a global staffing firm. His list of publications ranges from gangsta rap to corporate training. He has also spoken internationally on subjects including business method patents, self-employment, and user experience.