Russell Kern’s organization is a leading West Coast direct marketing agency specializing in creating innovative, high-performance customer acquisition and demand generation campaigns. Backed by a team of nearly 100 seasoned professionals, his company consults, creates, deploys and manages turnkey campaigns for leading marketers such as Avaya, Cisco, Clearwire, DICE, DIRECTV, HP, Sprint/Nextel, SAP, VeriSign and Zurich Insurance. With more than 25 years of B-to-B and B-to-C direct marketing experience, Russell is recognized as one of the industry’s top strategist, authors and educators. He is a frequent speaker for the DMA, a contributor of articles and columns to a variety of industry publications and author of S.U.R.E.-Fire Direct Response Marketing: Generating Business-to-Business Sales Leads for Bottom-line Success, published by McGraw Hill.