Sandy Carter is a leader of a global marketing organization with over 20 industry marketing awards, and is author of the successful Service-Oriented Architecture technology book called, The New Language of Business: SOA & Web 2.0. Sandy is responsible for IBM’s cross-company, worldwide SOA marketing initiatives and is in charge of one of IBM’s premiere brands – IBM WebSphere. Sandy runs IBM’s marketing board for SOA which encompasses all software, services and product units as well as supporting units of finance, support and enablement. Sandy is a frequent speaker at industry events sponsored by InfoWorld magazine, Forrester, Gartner Group, IDC, and Women in Technology. She has also published more than 32 industry perspectives and bylines focused on SOA. This month Sandy released a second book called The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market. Fast Company Magazine has named Sandy Carter among “The Most Influential Women in Technology”.