Theresa Kushner is a journalist-turned-marketer who has spent her entire career in high tech marketing with Texas Instruments, IBM and Cisco Systems. In her current position, her team is responsible for data quality and business intelligence governance for worldwide marketing. Theresa has worked closely with IT throughout her career. That relationship paid off in 2008 when Cisco Systems captured the TDWI Best Practice Award in 2008 for its new customer intelligence center (CIC) initiative that integrates customer data for sales, marketing and financial applications. This initiative assisted in correlating over $500 million in customer bookings, fully justifying the cost of the initiative.