In his role at Bizzuka, Paul is charged with incorporating new media marketing strategies and techniques into the marketing mix. Prior to joining Bizzuka Paul was co-founder of Blogging Systems, a blog software company that significantly impacted the real estate industry by encouraging Realtors to adopt blogging as a marketing strategy. He is the co-author of Realty Blogging: Build your Brand and Outsmart Your Competition. Paul serves as president of the International Blogging and New Media Association (IBNMA). He sits on the board of advisors for the Women's Wisdom Network, the Social Media Marketing Institute, and SmartBrief on Social Media. He is a feature writer for Practical Ecommerce magazine on the use of social media for marketing purposes and blogs for MarketingProfs Daily Fix blog. Paul has served as Technical Editor on a number of For Dummies series books related to blogs and Internet marketing, and was contributing writer on Buzz Marketing with Blogs For Dummies. His latest venture is as authoring a book on social media marketing entitled The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media.