Currently the Director of Research for MarketingProfs, Tim McAtee has been working as an innovator in digital media research his entire career. Most recently, Tim produced five books in the Benchmark Guide series as a Senior Analyst for MarketingSherpa. Prior to that, Tim designed advanced analytical models while working as the Research Manager for Neo@Ogilvy (the digital media arm of Ogilvy & Mather) in New York. Tim started his career pushing the boundaries of ad effectiveness research and exploring online focus groups for GM's automotive brands at GM Planworks in Detroit. His work has touched on every type of digital messaging.