In addition to being the President of MarketingProfs, LLC, Roy is the co-author of the pioneering book, Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact (John Wiley & Sons, 2006), which has received praise from leading marketing thought leaders including Philip Kotler, Seth Godin and Jack Trout and leadership guru Warren Bennis. He has worked with numerous marketers from leading companies such as Microsoft, Wells Fargo, and Visa—resulting in the improved stature and value of marketing. He has held high-level marketing and consulting positions at companies such as Time, Inc. and Yankelovich & Partners.