Jeffrey Cohen is Social Media Marketing Manager at Howard, Merrell & Partners, a Raleigh, North Carolina strategic branding and advertising agency. Jeff is also Managing Editor at SocialMediaB2B.com, the leading business-to-business (B2B) industry social media site, which is highly ranked on the Ad Age Power 150. He has 20 years of experience providing strategic marketing counsel to B2B and business-to-consumer (B2C) companies on both the client and agency sides. He produces two online video shows, NorthCarolinaWine.TV and GraceTalksAboutFood.com, which provide opportunities to use video and other social media tools to build an online brand.