Barbara joined Microsoft's Worldwide Marketing Excellence team to help build mobile-marketing capability for the company's thousands of marketers spread across 51 countries who work across diverse brands targeting both consumer and commercial audiences. She transitioned from the Global Marcom team where she spearheaded mobile advertising efforts to engage tech audiences, and served as a mobile SME for the team and led development and execution of global advertising campaigns which garnered press coverage from the industry and set best practices that the company still draws upon. Prior to joining Microsoft her experience includes brand management with Johnson & Johnson, Unilever Bestfoods, and agency account management for blue-chip clients including Amtrak, Wachovia, and the US Fund for Unicef. She was recently featured by Mobile Marketer as one of the 25 Mobile Marketing Women to Watch in 2011. Follow her tweets @2mobile3.