David Kruh has been a Marketing Communications Manager at Analog Devices (a world leader in semiconductor signal processing solutions) for fourteen years, managing the company's direct marketing efforts for seven years. Working with renowned vendors in the fields of database management and fulfillment and email (Experian CheetahMail), David and a specialized team at Analog Devices created a database management program that segments, drives and tracks ADI's target audience of design engineers around the globe from prospects to customers.