Lisa Petrilli is a senior level marketing executive with vast experience working with C-level executives, creating business visions, leading teams and implementing Herculean initiatives. As an executive at Baxter Healthcare Lisa ran a $750 million business and a team of marketers while negotiating global licensing, commercialization and co-marketing contracts with pharmaceutical companies. She let a prominent team that successfully countered a PR attack by Greenpeace by creating a program that was so innovative, she was asked to speak about it on behalf of Baxter to a United Nations conference in Geneva, Switzerland. Lisa currently works with CEOs and CMOs as a consultant to the CEO Connection and to the Marketing Executives Networking Group, and with corporate clients as an Account Director for the Content Marketing Institute. Lisa is Co-Founder and Co-Host of #LeadershipChat, the Creator and Executive Editor of the MENG Blend Blog, a contributing blogger and key advisor to the Content Marketing Institute and a contributing author to MarketingProfs.