Dr. Natalie Petouhoff helps companies understand how social media affects bottom line results and how they can create strategies that provide real business value. As an executive consultant and a University of Southern California adjunct professor, Natalie combines her real-world experiences as a Forrester social media analyst and an agency executive into practical business advice for both clients and tomorrow's business leaders. She has been featured in The New York Times, Fast Company, USA Today, and Bloomberg-BusinessWeek, and co-wrote the Simplifying Social Business ebook series.