Aaron is the head of location based marketing at WCG, a global agency offering integrated creative, interactive and marketing communications services to clients in healthcare, consumer products and technology. At WCG, Aaron not only focuses on helping customers with mobile marketing and location based marketing but also helps provide a social voice for the company via his blogging, podcasting and speaking activities. Prior to joining WCG, Aaron spent time as the CMO of social media agency, Powered Inc., VP of social media at Mzinga and director of interactive at Fidelity Investments. In addition to his knowledge of the interactive and social media landscape, Aaron has more than 18 years of online marketing and advertising experience, with a strong background in integrated and online marketing. Aaron is a founding member and former president of BIMA and a member and former board member of the Massachusetts Innovation & Technology Exchange (MITX). Aaron also sits on the advisory board of SavvyAuntie.com and Vintank. Aaron co-authored Location Based Marketing for Dummies (Wiley).