Anthony Schneider is President of Mass Transmit, a multi-channel marketing firm based in New York. Anthony has led online marketing teams for over ten years for a range of clients, including MetLife, Virgin Atlantic Airways, Dell, Kimberly-Clark and Johnson & Johnson. Prior to joining Mass Transmit, Anthony was CEO of Web Zeit, an Internet strategy company that developed online strategy for GlaxoSmithKline, HSBC, Chase, Deloitte, HarperCollins and numerous startups. Anthony has spoken at numerous industry events, including AdTech and SXSW, and has appeared on television and radio around the world, including Fox News and CNN. He held senior positions at two of the world's largest advertising agencies, Dentsu and McCann-Erickson, worked for management consultancy, Osgood O'Donnell & Walsh, and was part of the team that built online marketing company Yoyodyne, which was acquired by Yahoo. Anthony is the author of the business bestseller Tony Soprano on Management (Penguin, 2004), which has been published in seven languages.