Named a top Chief Marketing Officer on Twitter, Jeff Hasen builds, strengthens and protects brands. He is CMO of Hipcricket, which he has seen through a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an “industry powerhouse “and through a company sale. Attesting to the strength of his efforts, the acquiring company now sells its products and services under the Hipcricket brand to such companies as MillerCoors, Macy's, Nestle and Clear Channel, among hundreds of others. He is the author of the new book Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices from Wiley Publishing. Jeff co-created the certification program for the Mobile Marketing Association. He is one of two individuals certified by the MMA to train on definitions, techniques and benefits. Jeff is a member of the Consumer Best Practices committee. He is an active blogger at jeffhasen.com.