Jennifer Kane, principal of Kane Consulting, is a marketing and communications strategist with more than 15 years of experience working with B2B and B2C companies and professional associations. She speaks nationally on topics related to social media and content marketing, and is helping to develop the social media curriculum at Concordia University, St. Paul, MN where she is adjunct faculty. She is also a frequent contributor to the show "Content Marketing 360" on the Next Stage Business Radio Network.