Chris has extensive experience and insight into digital marketing, lead generation, channel strategy, and B2B marketing. At Mediative, he has been the lead with key accounts including Allstate Insurance, 3M, American Red Cross, Toys R Us and Deustche Telekom (T-mobile). He leverages Mediative's knowledge of user behavior to present both concepts and solutions that will drive on-line marketing efforts forward. Chris is a contributor to the book The BuyerSphere Project—How Business Buys from Business in a Digital Marketplace. He is also a speaker with the Google Engage project, various industry and client events, and is a guest lecturer at the University of British Columbia.