| Online Marketing Director
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| Posted on 7/9/2009 |
| Company: |
Corporate Executive Board |
| Location: |
VA-Arlington USA |
| Job Type: |
Full Time Employee |
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| Education: |
Bachelors Degree |
| Experience: |
6-8 years |
| Pay Rate: |
DOE |
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| Contact: Erica Hamilton |
| Contact at: ehamilton@executiveboard.com |
| Additional Information: Click here to read more |
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Job Description:
The Corporate Executive Board (CEB) is a leading provider of best practices research, executive education seminars, and decision support tools to the world’s largest and most prestigious corporations. Currently, CEB provides its integrated set of services to a network of more than 14,000 senior leaders at more than 3,700 companies worldwide. With more than 80% of the Fortune 500 as members, we have built one of the world’s premier executive networks with practices in broad functional areas including communications, human resources, finance & financial services, legal, operations, sales & marketing, strategy, and technology. We are a fast-paced, publicly traded company (NASDAQ: EXBD). CEB is headquartered in Washington, D.C. with offices in Chicago, San Francisco, London, Sydney, and New Delhi.
Director, Online Marketing
The Director of Online Marketing is responsible for management of the Corporate Executive Board external web presence (www.exbd.com) and additional on-line marketing activities, and is ultimately accountable for improving key business metrics such as overall traffic, feedback scores and quality of leads. The Director of Online Marketing is also responsible integrating online programs with customer acquisition and branding initiatives and managing the content web assets so as to provide relevant and timely information to user constituencies and create a compelling repeat destination.
The Director of Online Marketing will work across multiple constituencies within the firm, serving as the in-house expert on online marketing, media and communications. This position reports directly to the Chief Marketing Officer.
Key Responsibilities:
•Serve as the company expert in online marketing and media; educate partners in revenue and product teams about the online ecosystem; research and explore emerging online media and user behavior trends to increase effectiveness of marketing, advertising and promotional programs
•Manage online marketing initiatives from conception through delivery, marshalling and managing cross functional teams
•Analyze campaign data and metrics and make appropriate adjustments to ensure maximum ROI; synthesize and apply all analytical findings to marketing programs/site enhancements
•Help line partners approach online marketing with a scientific perspective, ensuring that all creative and design decisions ultimately support key strategic and revenue goals
•Increase the sophistication and effectiveness of CEB’s web properties
•Conceptualize and build strategies for off-line promotion that drives user traffic to exbd.com
Qualifications:
•Minimum of 7+ years of experience in progressive marketing roles with emphasis on online marketing and media; experience within B2B environments is ideal.
•Extensive knowledge of online media, including social media, and the ability to select the most effective media/online tools to support multiple business initiatives, including promotions, campaigns, and demand capture
•Strong business acumen and commercial awareness; ability to understand the key drivers and dynamics related to growth and revenue goals and tie all programs and initiatives to these goals
•Familiarity with all types of online metrics; ability to select correct measures to ensure the effectiveness of initiatives and deliverables
•Proven project management skills; the ability to manage the entire lifecycle of multiple projects with competing demands for limited resources
•Ability to work effectively within a highly collaborative and interconnected environment; ability to bring projects to goal on time and within budget
•Proven verbal, written, and listening skills; ability to work with senior-most executives
•Strong negotiation and influence skills, and the ability to work strategically with sales, product, design and web teams
•BA required; MBA or other graduate degree preferred
•Willingness to relocate to the greater Washington, DC area (Rosslyn, VA)
The Corporate Executive Board is an EOE. For more information please see our website www.exbd.com. Please apply via our career site to job # 41757.
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