| Associate Vice President of Marketing and Corporat
|
| Posted on 8/28/2009 |
| Company: |
ProfessionalSourcing |
| Location: |
CA-SF Bay Area United States of America |
| Job Type: |
Full Time Employee |
|
| Education: |
Bachelors Degree |
| Experience: |
6-8 years |
| Pay Rate: |
N/A |
|
| Contact: Charise Thompson |
| Contact at: cthompson@professionalsourcing.com |
| Additional Information: Click here to read more |
|
Job Description:
Company Description:
Our client is a leading technology provider to the healthcare industry. Their technology platform provides software as a service to hundreds of healthcare organizations globally. Client is profitable and growing rapidly. The Company is privately held and has a high-energy work environment that rewards innovation and represents a tremendous personal growth opportunity for the right professional.
Client offers an extensive company-sponsored benefits package including medical, dental and vision insurance, 401(k) and FSA plans, life insurance and long term disability and long term care plans and generous PTO. In addition, our client offers formal training, knowledge sharing, on-boarding program, and career advancement based on merit.
The position offers a competitive base salary and performance bonus.
Role Profile:
The Associate Vice President of Marketing and Corporate Communications is responsible for overseeing the execution of all of the company’s “outbound” marketing programs, including marketing communications and corporate communications. This key, strategic position requires that the person in this role work at the company’s San Francisco Bay Area headquarters.
Essential Responsibilities and Duties:
• Working with the SVP of marketing, develop strategic marketing plans to help enable achievement of the company’s business objectives
• Manage the operational execution of outbound marketing in support of strategic marketing plans
• Serve as a company spokesperson
• Primary objectives of outbound marketing are brand awareness and lead generation
• Manage outbound marketing programs, including:
o Driving integrated, multi-channel marketing campaigns
o Marketing collateral creation (e.g., data sheets, brochures, white papers, client success stories)
o Standard presentations (e.g., corporate overview, solution overview, specific solution)
o Direct marketing
o Advertising (print, online), working with the company’s advertising firm
o Speaking engagements and other thought leadership opportunities for company representatives
o Public and media relations (working with the company’s PR firm and the SVP of marketing)
o Corporate web site
o Social networking/community initiatives
o Email marketing
o Tradeshows and conferences
o Headquarters visit process
o Company-hosted events for clients (e.g., client summits, advisory council meetings)
o Proposal process (supervise an external resource that will project manage the company’s responses to RFPs and establish a proposal process infrastructure, including a proposal database)
• Manage internal communications
o Internal company newsletter (magazine format)
o Marketing portion of company intranet
Skills, Experience and Education:
• Strong leadership skills
• Experience interacting and working with senior-level executives
• Experience managing teams of at least five individuals
• Outstanding writing skills, familiarity with Associated Press style
• Attention to detail
• Ability to work collaboratively with Sales, Product Marketing and Product Management to develop and execute outbound marketing programs
• Experience creating effective brand awareness and lead generation programs
• Ability to thrive in a dynamic environment, carrying out multiple concurrent tasks
• Background in the healthcare and/or technology industries
• Demonstrated self-initiative, self-direction
• A minimum of 10 years marketing, public relations and/or corporate communications experience in a healthcare and/or technology company
• Undergraduate college degree in English, marketing communications, public relations, business administration or related field
• Experience taking one or more companies through the initial public offering process desired
Working Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee regularly works near office equipment (telephone, computer) and other employees. The employee works in normal office conditions where there is no physical discomfort due to temperature, dust, noise, etc. Verbal and written communication, telephone usage, filing, sitting, typing, driving, reading and carrying are required to perform the essential functions of this job.
Qualified candidates can apply directly to dmc.ps@hiredesk.com |
