In concert with project teams, create and manage the execution of marketing plans to achieve program-specific enrollment and revenue targets.
• Develop and execute marketing plans which are typically focused on program enrollments. Tactics include: o Conducting analysis of similar offerings at other organizations, o Producing collateral material, o Utilizing social media, o Generating and administering blast emails, o Building and updating timely, complete, and compelling web content, o Creating and placing advertising, o Tracking progress and recommending/implementing contingency plans as needed. • Continually seek to improve marketing strategies and tactics through an ongoing exploration and importation of creative ideas. • Evaluate the results of each program marketing effort and incorporate lessons learned in all subsequent plans and programs. • Oversee the marketing budgets for assigned programs. • Optimize cross-selling opportunities to ensure that assigned programs are effectively promoted at all IHI programs. • Lead strategic marketing projects as assigned.
Position Knowledge, Skills, and Abilities:
• Strong acumen for marketing strategies and execution • Excellent organizational and project management skills • Ability to work in a fast-paced environment • Extremely strong writing skills • Proficiency with office systems and computers, including Word, Excel, PowerPoint. Familiarity with graphic design software and project software a plus. • Highly energetic, motivated, and resourceful • “Out-of-the-box” innovative approach • Highly creative, full of ideas and possibilities • Strong strategic thinker • Decisive and a self-starter • Innate instincts for the market and customer needs • Ability to manage multiple projects and tasks simultaneously • Ability to persevere despite ambiguity • Excellent interpersonal skills and good motivator • Willingness to pitch in when necessary at all task levels
• Minimum of 5 years experience required in a strategic marketing implementation role • Bachelor’s degree required • Master’s Degree preferred, with concentration in Communications, Marketing, or Management • Significant project management experience required • Experience with Google Analytics and Constant Contact preferred • Experience or knowledge of health care required and essential • Must have a passion for IHI’s mission and mission-driven approach