In concert with project teams, create and manage the execution of marketing plans to achieve program-specific enrollment and revenue targets.
Develop and execute marketing plans which are typically focused on program enrollments. Tactics include: o Conducting analysis of similar offerings at other organizations, o Producing collateral material, o Utilizing social media, o Generating and administering blast emails, o Building and updating timely, complete, and compelling web content, o Creating and placing advertising, o Tracking progress and recommending/implementing contingency plans as needed. Continually seek to improve marketing strategies and tactics through an ongoing exploration and importation of creative ideas. Evaluate the results of each program marketing effort and incorporate lessons learned in all subsequent plans and programs. Oversee the marketing budgets for assigned programs. Optimize cross-selling opportunities to ensure that assigned programs are effectively promoted at all IHI programs. Lead strategic marketing projects as assigned.
Position Knowledge, Skills, and Abilities:
Strong acumen for marketing strategies and execution Excellent organizational and project management skills Ability to work in a fast-paced environment Extremely strong writing skills Proficiency with office systems and computers, including Word, Excel, PowerPoint. Familiarity with graphic design software and project software a plus. Highly energetic, motivated, and resourceful Out-of-the-box innovative approach Highly creative, full of ideas and possibilities Strong strategic thinker Decisive and a self-starter Innate instincts for the market and customer needs Ability to manage multiple projects and tasks simultaneously Ability to persevere despite ambiguity Excellent interpersonal skills and good motivator Willingness to pitch in when necessary at all task levels
Minimum of 5 years experience required in a strategic marketing implementation role Bachelors degree required Masters Degree preferred, with concentration in Communications, Marketing, or Management Significant project management experience required Experience with Google Analytics and Constant Contact preferred Experience or knowledge of health care required and essential Must have a passion for IHIs mission and mission-driven approach