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Global Marcomm Manager

Posted on 10/25/2013
Company: Apex Tool group
Location: SC-Lexington US
Job Type: Full Time Employee
Education: Bachelors Degree
Experience: 8-10 years
Pay Rate: N/A
Contact: Amanda Allen
Contact at: Amanda.Allen@apextoolgroup.com
Additional Information: Click here to read more

Job Description

Job Description- Global Marketing Communication Leader

Basic Function
• Define and build a best in class Global Marketing Communication Organization to support APEX Power Tools strategic plan and growth initiatives
• Envision and communicate initiatives and gain the buy-in of Senior Management
• Responsible for budget control in conjunction with internal “client” departments
• Select & Manage the 3rd party vendors, including Web, PR and advertising agencies
• Maintain market knowledge of the latest communication solutions & techniques and drive innovation across the enterprise
Responsibilities
• Build and assemble organization’s Global Marketing Communications team, selecting internal employees as well as hiring external candidates, develop and manage department operations, create standard work for department’s operating procedures
• Lead Global Marketing Communication development roadmap(s) for various marketing and sales initiatives
• Define targeted and prioritized communications projects and manage roadmap(s) with the product management marketing teams and manage those projects through execution
• Support product marketing launches and programs for new and existing products by developing timely and cost effective marketing materials that align with APEX Power Tools strategies and business needs.
• Plan and support various industry Tradeshows in all regions
• Redefine and lead a Global Content strategy including workflows and global Web Content Management toolsets
• Implement promotional programs as needed to stimulate revenue growth to meet financial objectives
• Refine understanding of external customer perceptions and drive relevant brand improvement programs
• Build and improve professional KPI’s for the Marketing Communications Department and programs
• Leverage latest communication channels (web, eCommunication, online PR) to cost-effectively create awareness of APEX Power Tools capabilities in global markets.
• Improve processes through review and implementation of new processes for workflow of department.
• Assist in implementing training programs as required on existing and new products to develop knowledge within the sales force for successful selling efforts.
• Partner with regional business and marketing leaders and other internal teams
• Provide excellent internal services to product and other internal “client” departments

Global Reach & Business Development
• Define and implement a Global Marketing Communication Strategy, working with regional teams and respecting local cultures, etc.
• Lead regional teams towards better alignment and understanding of the global APEX Power Tools brands
• Build global steering committee for Marketing Communications and Content Leaders
Branding and Advertising
• Brand leadership: Work with marketing leaders and various stakeholders to help establish and define APEX Power Tools brand guidelines and strategies
• Develop and implement strategies to consistently position APEX Power Tools brands as the “premier brands” in their respective markets
• Leads and Sales Generation: Work alongside Marketing leaders and other teams to create best in class lead generation strategies
• Analytics: Define and deliver campaign dashboards; drive and maintain benchmark analytics
• Customer Engagement: Track customer responses, engagement and sales ROI
• Template Management: Develop and maintain template(s) and associated style guides across the Apex Power Tools brands

Requirements

• BA/BS Degree from a 4 year program, MBA preferred (or related experience)
• Eight to ten years related experience, with minimum 3 years in a global environment.
• Understanding of industrial product marketing. including partnering with marketing, sales, product, IT, and operations leadership
• Experience with channel marketing, B2B and B2C marketing program development and execution
• Strong ability to develop business cases and communicate succinctly its value propositions to a broad group of leaders including senior leaders
• Project Management experience managing large global campaigns and initiatives.
• Strong interpersonal skills, with ability to build successful relationships within a team and cross-functionally.
• Ability to exercise good judgment and effectively use decision making skills, confidently handling ambiguous situations and/or issues that may arise.
• Ability to effectively present information to an individual or group, both written and verbally.
• Ability to work independently (particularly in the absence of supervisor) and be a solution-based thinker.
• Ability to work well in a team environment in any capacity.
• A solid understanding of digital content, catalog development and web business strategies.

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