| Senior Manager, Online Marketing
|
| Posted on 3/12/2008 |
| Company: |
ArcSight |
| Location: |
CA-CUPERTINO USA |
| Job Type: |
Full Time Employee |
|
| Education: |
Bachelors Degree |
| Experience: |
4-6 years |
| Pay Rate: |
COMPETITIVE |
|
| Contact: SUSAN WALLER |
| Contact at: jobs@arcsight.com |
| Additional Information: Click here to read more |
|
Job Description:
Req #: 199 – MTKG
ArcSight (ARST) is a leading provider of security and compliance solutions that intelligently identify and mitigate business risk and
deliver a centralized view of enterprise-wide events across heterogeneous networks. This real time and historical view into external
attacks, insider threats and compliance audit controls provides enterprises, MSSPs and government agencies with the intelligence
and response capabilities required to effectively protect and manage their networks and businesses.
Position Description:
The Senior Manager, Online Marketing will have a hands-on role in the creation, development, implementation, management and
evaluation of customer-centric on-line marketing campaigns to support our worldwide growth and expansion. We are looking for an
exceptional individual that will be responsible for full online marketing campaign life-cycle management including managing
campaigns from concept and development to ROI analysis.
Position Responsibilities:
- Develop innovative, compelling and profitable online marketing campaigns & budget for multiple online initiatives to drive
customer acquisition, engagement and renewal
- Focus on high impact, high touch campaigns that will gain the attention of target audiences and articulate the pain points of
target accounts, before designing campaigns
- Constantly analyze and improve the quality of campaigns, acting on weak areas, optimizing strengths, measuring and
controlling ROI based on actual costs and performance results
- Lead the execution of key online acquisition programs including search (natural & paid) email, contextual and other online
advertising initiatives
- For each campaign, determine the appropriate target account and evaluate, select & manage relationships with agencies
and other 3rd parties as needed
- Prepare ROI and break-even analysis for all proposed campaigns and initiatives and prepare monthly, quarterly and yearly
campaign analysis reports
- Direct and manage global web properties in multiple languages; influence the direction of other company online initiatives,
including viral marketing programs, CRM system, social media tools, lead automation tools
- Lead SEO optimization, Google adwords and other online advertising initiatives
- Provide analytical support related to website traffic and trends; efficacy of marketing programs and other key metrics
- Collaborate extensively with product/solutions/field teams to ensure timely execution on all campaigns.
Required Experience:
- The ideal candidate will have full marketing campaign life cycle management experience including managing campaigns
from concept to ROI analysis.
- He/She will have a successful track record of developing, executing and measuring marketing campaigns in a variety of
delivery channels including email, online, and print as well as integrated multi-channel marketing expertise.
- He/She will be a creative, detail-oriented online marketing wizard with a proven track record of creating high effective online,
community and direct response marketing programs.
- The ideal candidate will possess a balance of strategic vision with the ability to work effectively in a hands-on role within a
fast-paced, team oriented environment
- Minimum of 5 years marketing experience in roles directly managing marketing campaigns, paid search marketing and/or
email and online media marketing efforts
- Strong understanding of ROI-oriented marketing and proven track record of developing and executing online marketing
programs with high ROI
- Campaign forecasting, management and analysis experience including prior experience building campaign/program
infrastructure (e.g., strategy, plan, budget, sales tools, ROI)
- Knowledge and experience with salesforce.com and marketing automation systems
- Very strong verbal and written communication skills with the ability to clearly and simply articulate concepts, messages and
strategies
- Thrives in team-oriented culture and know how to have fun while working hard
- Good abstract thinking and creative abilities
- Excellent communication skills, both oral and written
- Demonstrable project management skills and proven track record in measuring lead to pipeline conversions
- Self motivated, performance driven professional
- High energy with ability to manage multiple initiatives simultaneously
Education:
- Bachelor’s Degree required
Location:
- Cupertino, CA
www.arcsight.com
please send resumes to jobs@arcsight.com |
