| Manager, Web Marketing
|
| Posted on 4/7/2008 |
| Company: |
INPUT |
| Location: |
VA-Reston USA |
| Job Type: |
Full Time Employee |
|
| Education: |
Bachelors Degree |
| Experience: |
6-8 years |
| Pay Rate: |
N/A |
|
| Contact: Meredith Lawrence |
| Contact at: mlawrence@input.com |
| Additional Information: Click here to read more |
|
Job Description:
Description:The Manager, Web Marketing is responsible for driving e-commerce sales of INPUTs online subscriptions, events, and various documents and reports through INPUTs web site. This person will create, manage and execute promotional campaigns, SEO/SEM initiatives, design/navigation initiatives, content development and management, and reporting and metrics - all designed to drive e-commerce sales revenue.
DUTIES & RESPONSIBILITIES
Responsibilities include, but are not limited to the following:
Develop and execute an ecommerce marketing plan and metrics designed to maximize e-commerce sales revenue
Collaborate with Web Marketing Manager on SEO, SEM and online advertising initiatives designed to drive web drive traffic and conversions
Create and manage promotional campaigns to drive e-commerce sales, including PPC Advertising, email marketing, and online advertising.
Create promotional copy and landing pages for e-commerce promotional campaigns
Manage Web design and content development for web pages influencing e-commerce sales including landing pages and shopping cart.
Maintain design consistency, aesthetic and functionality of ecommerce pages and transaction processing
Analyze campaign performance, customer and visitor data, conversions and resulting e-commerce sales revenue to report on results, refine online ads and recommend enhancements
Create project plans and manage communication within the company related to the E-Commerce Marketing Campaigns.
Manage and maintain e-commerce marketing expenses and budget
Collaborate with marketing team members on promotion plans and schedules
Develop and test new channels for future growth
Any other tasks as assigned.
The Manager, Web Marketing must be familiar and comply with INPUT standards, practices, and procedures.
Required Skills:QUALIFICATIONS
Four-year college degree or higher with concentration in Marketing or related field; advanced degree in business or technology from a respected institution preferred.
At least six years experience in online marketing in a strong marketing and Web oriented organization, preferably in content publishing.
Experience in generating B-to-B e-commerce sales through Web activities is required.
Experience in web site usability, SEO, paid search, email marketing, affiliate programs, establishing linking partners, and social media marketing.
Strong knowledge of web analytics, preferably experience using Omniture HBX Analytics
Strong computer and Internet skills; must have excellent HTML, CSS and Microsoft Office skills.
Strong communication, analytical and interpersonal skills with the ability to think strategically and suggest creative solutions
Strong written communications skills in offline and online media
Excellent personal and project management skills. |
