| Director of Product Marketing
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| Posted on 5/27/2008 |
| Company: |
Satmetrix Systems |
| Location: |
CA-Foster City USA |
| Job Type: |
Full Time Employee |
|
| Education: |
Bachelors Degree |
| Experience: |
6-8 years |
| Pay Rate: |
TBD |
|
| Contact: Robin Cartwright |
| Contact at: robin.cartwright@satmetrix.com |
| Additional Information: Click here to read more |
|
Job Description:
Director of Product Marketing
If you have talent and the desire to be a part of a winning team, Satmetrix is your company.
Founded over 10 years ago, Satmetrix hit its stride in the last couple years with the rising popularity of Net Promoter as defined in the best-selling book, The Ultimate Question by Fred Reichheld. With over-700 enterprise deployments in 40 languages, Satmetrix co-developed Net Promoter and documented the success of our approach. Satmetrix is now the leading provider of on-demand software applications and consulting services to measurably improve customer loyalty and drive growth. We bring together the technology and services needed to support enterprise deployment of customer feedback, actionable insight that drives day to day customer experience management and investment decisions, and measurement and activation of word of mouth.
The company has an extremely talented and experienced management team, and has built a world-class board of directors, including
Richard Levin, President of Yale University
Das Narayandas, Harvard Business School Professor of Business Administration and Co-Chair for the Program for Leadership Development
Fred Reichheld, Director emeritus of Bain & Company, a Bain fellow, and founder of the firm's Loyalty Practice
For more information visit http://www.satmetrix.com
Position Summary:
The Product Marketing Director is focused on leading activities to define and launch new products. Our offerings combine products and a mix of services, and the ideal candidate will have previous success in both product & services Marketing. This person will work closely with the Executive Team, Consulting, Sales, Corporate Marketing, and Product organizations, and reports to the Chief Marketing Officer.
Essential Functions of the job:
This position will drive the requirements and launch activities of new product offerings. Working closely with the Product organization this person will be responsible for defining market requirements, collecting competitive intelligence, identifying and sizing market opportunities, understanding buyer needs, enabling the sales force and defining the go-to-market message.
Product Requirements Definition.
Conduct industry, competitive, and customer research to identify and target focused market opportunities. Clearly define and communicate the opportunities and plans with Satmetrix personnel at all levels.
Collaborate with internal and external parties to develop Market Requirements Documents (MRD) for new offerings.
Work with Product management team to prioritize product roadmap based on maximum market opportunity.
Work with product and services teams to define competitive pricing.
Work with the sales team to understand client requirements and map solutions to meet them.
Work directly with key customers to validate and seed market opportunities.
Continuously monitor the market landscape to maintain relevance and stay ahead of competition.
Identify and cultivate strategic partnership that compliment our offerings and extend market reach.
Positioning and Sales Force Enablement
Develop compelling messaging and positioning. Clearly articulate value propositions and differentiation.
Develop and deliver sales education and materials for winning business in targeted markets.
Work with marketing team on campaign activities that increase awareness and drive demand.
Act as a spokesperson for the product line including article submission and blog postings.
Develop relationships with important industry luminaries, including bloggers and other market influencers.
Work with others across the company to create and execute appropriate launch plans.
Qualifications (Skills, Training, Experiential, and Travel Requirements):
As the bridge to the Product, Service and Sales teams this individual must be team oriented, strong communicator and highly collaborative. This position requires an individual who is self-motivated and a natural leader. Success will depend on the ability to earn the respect of others and drive new market opportunities.
Direct Experience: 7+ years experience in product marketing in B2B organization.
Must have direct and demonstrable success in defining and launch new solutions to the market.
Must have prior experience developing MRD and working with the product team to define new offerings and prioritize product enhancements. Past success in authoring MRDs in which services were combined with platform technologies to solve specific business problems is highly desirable.
Functional or marketing background in CRM, customer experience management, social networking or customer loyalty is strongly desired.
Experience in targeting solutions for the marketing buyer highly desirable.
Education: BS / BA is required. MBA desirable.
Interpersonal and communication skills necessary to communicate effectively internally and with customers.
Travel required 10%- 20% of time
Success Factors
Results-oriented.
Collaborative and team work oriented.
Confident. Excellent communicator and presenter.
Persuasive and an excellent listener
Friendly, outgoing and enthusiastic.
Interested candidates please contact Robin Cartwright at robin.cartwright@satmetrix.com or visit us online and apply at www.satmetrix.com.
Disclaimer:
The above statements are intended to describe the general nature and levels of work being performed by people assigned to this classification. They are not intended to be construed, as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
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