| e-Marketing Manager
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| Posted on 6/19/2008 |
| Company: |
Alternative |
| Location: |
GA-Atlanta USA |
| Job Type: |
Full Time Employee |
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| Education: |
Bachelors Degree |
| Experience: |
6-8 years |
| Pay Rate: |
N/A |
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Job Description:
About Alternative:
Alternative is a fashion-forward, vibrant apparel company whose line of progressive, cool t-shirts have made their way into every major brand and retail line in the country. We are pioneers in the apparel market because of our ever-changing designs and constant efforts to push the edge of casual California-inspired fashion. We are known throughout the apparel industry for our great product and cool work environment. We are looking for a smart, detail-oriented problem solver to join our team in our corporate office in Atlanta.
Description:
As an eMarketing Manager, you will be responsible for developing, managing, and optimizing online marketing programs for alternativeapparel.com. In this role, you will be held accountable for online sales, profitability, and customer acquisition. You will provide analysis and insight to manage the success of marketing programs and evaluate new opportunities to maximize growth. You will be responsible for the planning, execution, and deployment of all site content and creative. You will work with marketing and creative teams to define key user segments, branding, and promotions. This position will report to the Director of Sales and Marketing and will manage a web team of 3-6 people.
Duties & Responsibilities:
Develop and manage internet marketing strategies to ensure revenue and profitability goals are met.
Lead and direct the work of a web team.
Track and provide data analysis to include web sales trends, web sales performance, and email metrics.
Oversee search engine optimization and identify ways to increase website traffic.
Test results and provide recommendations for improvement to increase productivity.
Prioritize and manage multiple short- and long-term projects while following through on daily assignments.
Manage an online marketing forecast and budget.
Effectively manage workload by following editorial calendar, meeting deadlines and ensuring quality of work.
Manage overall site design, creative, and functionality.
Oversee daily content, creative, and new functionality deployments.
Identify ways to improve the user experience.
Oversee web merchandising and product placement on the website to create a compelling online product presentation.
Manage content of product pages, community, e-mail layouts, and online campaigns, ensuring that they are “on-brand”.
Manage all media campaigns to exceed ROI requirements.
Weekly management of email campaigns, external blog sites, Myspace, and Facebook.
Requirements:
BA/BS required
5+ years of relevant experience in online marketing and e-commerce.
Must have management experience.
Proficient in Microsoft applications with a strong technical aptitude including some ability to understand basic web programming language (HTML)
Must have experience working with Web 2.0
Knowledge of web site development project life cycle with a proven track record of implementing online initiatives.
Strong ability to oversee and prioritize multiple projects.
Excellent written, problem-solving, decision-making, and time-management skills.
Highly self motivated with the ability to work under pressure and quickly adapt to unique situations.
Must be a creative individual and have an in-depth knowledge of today’s fashion and creative culture.
Strong understanding of internet-based consumer behavior and direct marketing principles.
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