| Brand Manager - Creative Start-up Opportunity
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| Posted on 7/7/2008 |
| Company: |
Bella Pictures |
| Location: |
CA-San Francisco USA |
| Job Type: |
Full Time Employee |
|
| Education: |
Bachelors Degree |
| Experience: |
6-8 years |
| Pay Rate: |
Based on Experience |
|
| Contact: Stephanie Patzlaff |
| Contact at: stephaniep@bellapictures.com |
| Additional Information: Click here to read more |
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Job Description:
About Us:
As the largest wedding photography company in the world, Bella Pictures is an innovative company that is transforming the wedding photography industry by being a leader in the next wave of eCommerce businesses. At Bella, the primary objective is to provide superior quality wedding photography, leveraging technology to create the ultimate wedding memory experience for our clients.
Bella Pictures was founded by a team of professionals with backgrounds in photojournalism, eCommerce and marketing. The unique set of skills that Bella’s founder and management team bring to the table has created a culture and work environment which encourages innovation and creativity. Employees at all levels know that their opinions matter and their impact on the success of the company is tangible. This sense of ownership, and commitment to building new and exciting products and services, has resulted in Bella Pictures’ rapid growth and recognition as pace-setters in the wedding photography industry.
Responsibilities of Brand Manager:
• Develop and implement strategic marketing programs, positioning & messaging, naming, pricing, competitive analysis, and collateral for new and existing products
• Assume primary responsibility for driving understanding of Bella Pictures’ current and target customer base and drive development and execution of strategic brand marketing plan
• Spearhead the direction and development of brand-enhancing elements of the consumer-facing www.bellapictures.com site
• Clearly communicate brand marketing strategy to senior management and to the broader organization
• Prioritize and set consistent strategic direction and strategies for brand development
• Create a consistent brand advertising look and message in cooperation with internal departments and external vendors
• Manage product releases to ensure successful and timely deliveries in support of the brand plan at promotional events
• Serve as spokespersons for PR events, press releases and product launches
• Partner with Sales, CRM, Product Management and Business Development to design and produce product training materials
Requirements, Brand Manager:
• BA/BS degree, MBA a plus.
• Ideal candidate will have 7+ years experience in consumer marketing; industry preferences include consumer packaged goods or B2C e-commerce
• Demonstrated “out of the box” thinking, highly creative
• Experience shaping research and analysis of current and target customers
• Outstanding written and oral communication skills
• Strong organizational and analytical skills
• Strong aptitude for determining the optimal way to position products in the market
• Understanding of strategic and competitive position
• Experience in a fast-growth, start-up environment
• Experience managing marketing budgets and demonstrating ROI
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