| Healthcare Marketing Manager
|
| Posted on 7/21/2008 |
| Company: |
Laserfiche |
| Location: |
CA-Long Beach USA |
| Job Type: |
Full Time Employee |
|
| Education: |
Bachelors Degree |
| Experience: |
4-6 years |
| Pay Rate: |
Competitive salary |
|
| Contact: N/A |
| Contact at: jobs@laserfiche.com |
| Additional Information: Click here to read more |
|
Job Description:
As Healthcare Marketing Manager you will be part of our dynamic vertical marketing team with primary responsibility for developing and executing on healthcare market direction and market demand for our industry leading enterprise document management system (EDMS).
Youll be actively involved in shaping industry specific messaging for EDMS working closely with marketing-communications, sales, product strategy and other internal and external groups as we continue to maximize our opportunity in the healthcare marketplace. Youll also have responsibility for planning and purchasing media as part of the overall healthcare strategy.
Responsibilities:
Develop and execute overall positioning and go-to-market messaging in conjunction with marketing communications, sales and product strategy.
Develop a coherent strategy for EDMS offering in the healthcare arena.
Work with marketing communications and tradeshow group to ensure effective demand creation for Laserfiche.
Work with analyst group to determine segmentation, market sizing, trends and competitive intelligence.
Manage analysis programs and education to ensure that company understands demand for EDMS offerings in the healthcare segment.
Provide strategic and tactical support such as sales tools, presentations, brochures, business case models for world field operations.
Serve as a spokesperson for events as needed.
Assist with sales territory planning and strategy as needed.
Requirements:
Bachelors Degree.
At least 3-5 years experience in application software marketing.
Strong writing and presentation abilities.
Affinity for technology.
Experience in creating and managing new marketing initiatives.
Self motivated, performance driven professional.
****May require up to 30% travel.
Laserfiche employees enjoy:
Competitive salary
Free catered lunches everyday
401 (k) plan
Flexible spending (health care/child care) account
Excellent medical, dental, and vision coverage plus paid vacation time
Game room with ping pong, foosball, and pool
About Us:
Laserfiche creates simple, elegant document management solutions that help organizations run smarter. The conversion of paper documents into digital images provides fast retrieval, various search capabilities, reduction in storage error, and easy backup and disaster recovery solutions. Since 1987, the company has led the document imaging industry in offering flexible and easily integrated document management solutions for a broad range of business and government needs. Today, Laserfiche serves over 23,000 organizations. The company has software development offices in Long Beach, California, Bedford, Massachusetts, and Shanghai, China along with resellers all over the world. With our rapidly growing customer base and the increasing popularity of document imaging, Laserfiche is growing rapidly and is always looking for qualified applicants.
Compulink Management Center, Inc. complies with all Equal Opportunity and Affirmative Action regulations. Employees are equally considered for all positions without regard to race, color, religion, sex, national origin, age, marital or veteran status, medical condition or handicap. |
