| ECommerce Marketing Associate
|
| Posted on 11/13/2008 |
| Company: |
Harvard Business Publishing |
| Location: |
MA-Watertown USA |
| Job Type: |
Full Time Employee |
|
| Education: |
Associates Degree |
| Experience: |
1-2 years |
| Pay Rate: |
N/A |
|
| Contact: Human Resources |
| Contact at: openjobs@hbsp.harvard.edu |
| Additional Information: Click here to read more |
|
Job Description:
As the ECommerce Marketing Associate for HarvardBusiness.org, you will work with internal Marketing and Technical departments and third-party partners to optimize the overall performance and merchandising of our website. This fast-paced and challenging opportunity will allow you to make a significant contribution to the growth of the audience and eCommerce efforts of HarvardBusiness.org.
Major Responsibilities:
• Traffic email campaign requests and campaign assets to meet deadlines and notify appropriate persons as necessary
• Configuring all new products on our website using our existing commerce platform
• Ensure products appear correctly online, monitoring the results of those products, and optimizing web usability as needed
• Utilize sales analysis and profit criteria to select best performing repeat items for website
• Set up, test, and deploy email newsletter templates working with our web-based email service provider
• Develop campaign performance reports and distribute on a regular basis
• Implement list segmentation strategies for targeted email campaigns
• Proactively identify and resolve email production issues, propose solutions and escalate to the appropriate person as necessary
• Fulfill other production and administrative responsibilities as needed to support the marketing team.
Required Skills/Knowledge:
• Excellent organizational and project management skills
• Strong attention to detail
• At least 2 years' working experience in Internet Production (XHTML/CSS with non-WYSIWYG editors, Photoshop) with specific knowledge of HTML email deliverability issues
• Strong email analytics and quantitative skills
• Knowledge of CAN-SPAM and privacy regulations
• Ability to think creatively about marketing testing techniques and options
• Ability to quickly identify and address operational and process issues
About Us:
Harvard Business Digital, a newly created division of Harvard Business Publishing, was formed to help lead our company into the realm of digital publishing for individual managers. Our goal is to greatly expand the reach of our products online and proliferate ideas with impact around the globe. This mission builds on the main purpose behind Harvard Business Publishing. Our goals in the digital arena are to forge new business models, create new products and grow a community of high potential leaders who are deeply engaged with our content on a regular basis and use it to improve themselves and their organizations.
Harvard Business Publishing (HBP) is a wholly-owned, not-for-profit subsidiary of Harvard University and is a leader in publishing the latest and most significant thought on the art and science of management. HBP has approximately 300 employees, primarily located in Watertown, Massachusetts, with an office in New York City, as well as presence in locations throughout the U.S. and internationally. We offer a competitive compensation and benefits package and opportunities for advancement.
We are an Equal Opportunity Employer.
www.harvardbusiness.org
|
