| Marketing Manager, Events
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| Posted on 3/2/2009 |
| Company: |
BAI |
| Location: |
IL-Chicago United States |
| Job Type: |
N/A |
|
| Education: |
Bachelors Degree |
| Experience: |
8-10 years |
| Pay Rate: |
N/A |
|
| Contact: N/A |
| Contact at: humanresources@bai.org |
| Additional Information: Click here to read more |
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Job Description:
BAI an innovative education and research company serving the financial services industry seeks an experienced Marketing Manager to join the team in our downtown Chicago headquarters. This is a unique opportunity to lead the marketing planning and execution for the industry-leading BAI Retail Delivery Conference & Expo and related BAI in-person and virtual events. This versatile marketing manager will lead the development of integrated marketing and sales strategies to attract retail financial services decision-makers and innovative technology and service companies from around the world to participate in the annual BAI Retail Delivery Conference & Expo.
Responsibilities:
Participate in industry advisory forums and event content development discussions with subject matter experts to help shape the event value proposition.
Develop breakthrough positioning, packaging and pricing alternatives to stimulate first-time event participation and long-term preference and loyalty for BAI events.
Use direct marketing best practices, segmentation strategies and analytics to develop marketing communications strategies and campaigns to attract target financial institutions and technology/service company participation in BAI events.
Develop year-round online marketing, public relations and media alliances strategies to build awareness and participation in the BAI Retail Delivery Conference & Expo and other BAI events.
Working with a cross-functional team of stakeholders, develop a continuous stream of new event sponsorship and enhanced exhibit opportunities for technology and service companies.
Conduct post-event debriefings using customer evaluation feedback and direct response analysis to identify key takeaways for future event campaigns. Share best practices and lessons learned to improve future campaign results.
Manage or oversee all external marketing partner relationships including marketing agencies, graphic designers, copywriters, web developers and print/mail service providers.
Ensure key marketing deliverables are on-time and on-budget by effectively prioritizing projects, making timely marketing decisions and manage expectations with key stakeholders.
Position Requirements
For this critical role, we seek a candidate with a balance of strategic and tactical experience in B2B marketing with an emphasis on direct marketing experience. The specific knowledge, skills and experience desired include:
Bachelors degree or equivalent experience required.
7-10 years marketing experience in a business-to-business or agency environment. An emphasis in direct marketing and/or event marketing is preferred.
Strategic thinker with strong analytical, communication, planning and project management skills.
Demonstrated proficiency with new product and market development, lead generation strategy, tradeshow marketing and online marketing and media strategies.
Highly productive and proactive self-starter, who demonstrates strong leadership skills, works well in a team environment and can manage multiple projects.
Financial services and/or technology industry experience is a plus.
Web and/or content-based marketing experience is a plus.
Reporting Relationships
Reports to the Marketing Director
Works closely with Managing Director of Events and National Sales Director
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