| Senior Manager, Marketing Communications
|
| Posted on 6/17/2009 |
| Company: |
Arcsight |
| Location: |
CA-Cupertino USA |
| Job Type: |
Full Time Employee |
|
| Education: |
Bachelors Degree |
| Experience: |
6-8 years |
| Pay Rate: |
N/A |
|
| Contact: Stacie Puma |
| Contact at: spuma@arcsight.com |
| Additional Information: Click here to read more |
|
Job Description:
The worldwide senior marketing communications manager will be responsible for supporting product marketing, corporate marketing and channel marketing worldwide efforts. This role includes writing and working with designers on production of collateral such as product briefs, solutions briefs, white papers, cases studies and the website in addition to advertising and promotional copy. Supporting the corporate communications department by writing prospecting/customer letters, electronic direct mail, ad copy and editing copy. This role will support all customer programs as needed including online events, advertising, customer reference programs and events. S/he will work with the team to apply high-level messaging and strategy into communication pieces from concept to production, develop content and project manage all deliverables including maintaining the repository of collateral known as Ballista.
Position Responsibilities:
Develop and deliver collateral to support our worldwide sales team including brochures, data sheets, white papers, sales guides, email templates, website content, customer case studies, newsletters and more
Ensure consistency with brand messaging and voice
Manage outside translation vendors for localized content
Manage corporate advertising and promotional projects
Support development internal sales tools
Develop copywriting style guide
Strong editing, proofing reading skills
Maintain and enhance the online marketing library
Drive the use of new content management tools
Deliver innovative solutions to drive customer award programs
Required Experience:
The candidate must have at least 5 years of marketing communications experience
Background in enterprise software
A premium is placed on possessing a strong understanding of the enterprise security and compliance software market and solutions
Demonstrated record of success in marketing communications for high-tech products and services
Excellent interpersonal skills
Exceptionally strong writing, presentation and verbal communications skills with the ability to clearly and simply articulate concepts, messages and strategies
Experience in all channels of marketing including online, electronic direct mail, webinars, seminars, collateral development and advertising
Experience in managing translation companies
Must be extremely well organized and detail-oriented with ability to deliver the right message at the right time
This person must be a self-starter, highly motivated, flexible and energetic
Knowledge of a CRM solution such as salesforce.com, marketing automation systems such as Eloqua and robust content management systems
Ability to work across the organization at all levels to execute on all marketing communications programs.
Education:
B.S./B.A. degree required in communications or marketing
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