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The ideal candidate for Direct Marketing Copywriter will have solid direct response copywriting experience in conferences and other events. The position will work with the product marketing managers on creative solutions to drive attendees to live and online events including email campaigns, flyers, brochures sales materials, website updates and ads. The position will also assist with customer service communications and sales materials and web site updates. Experience and Qualifications Qualified candidates must have internet direct response copy writing experience and be able to provide samples. Must have at least a Bachelors degree from a 4-year accredited university in Marketing, Journalism, English, Communications or a related field. 3+ years experience in an events company or marketing agency conceiving and writing online promotions, banners, landing pages, websites and emails for a B to B-oriented product/service. Experience in the marketing of memberships and subscriptions is preferred but not required. Must have demonstrated understanding of e- and print-marketing best practices and industry standards. Excellent interpersonal skills to work effectively in cross-functional teams. Strong organizational and communication skills (both verbal and written) as well as great attention to detail required. Mac or PC skills required. Knowledge of Photoshop, Dreamweaver and HTML a plus. Bi-lingual in Spanish and English a major plus.
Responsibilities Work closely with product manager, web designer and marketing managers to brainstorm and implement new ways to attract and retain customers to our events Develop unique new concepts. Create inspired work that meets internal objectives. Establish strong relationships across departments and an understanding of client needs, the consumer experience, marketing strategy and operational capabilities.
All qualified candidates please submit your resume with salary requirements to firstname.lastname@example.org Please no phone calls.