Marketing Resources: Social Media

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  Facebook Ad Spend Growth Outpacing Paid Search

  Social Media

  Facebook ad spending among clients of Kenshoo Social grew 109% in the fourth quarter of 2011 over 3Q11 levels, dwarfing the 27% growth recorded in paid-search spending over the same period, according to a report by Kenshoo. more
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  Social Media Users Prefer Social Login Over Traditional

  Social Media

  More than three-quarters (77%) of social media users say websites should offer social login—i.e., using a social media identity to log in at a website—as an alternative to traditional account creation or logging in as a guest, up from the 66% who said so a year earlier, according to a ... more
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  The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]

  by Matthew Grant

  Social Media

  Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in this episode of Marketing Smarts. more
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  Luxury Shoppers Use Social Media to Flaunt Purchases

  Social Media

  After making a luxury purchase, most Americans (70.8%) "verbally tell someone" about their latest acquisition, while fully three in ten (30.3%) head to social media sites to share the news, according to a survey from Empathica. more
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  Android Gains in Smartphone Market, Apple Also Up

  Social Media

  Fully 40% of all US mobile subscribers, or 97.9 million people, owned a smartphone during the three months ended December 2011, as Google Android expanded its dominance in the market and Apple gained ground among handset manufacturers, according to data from the comScore MobiLens service. more
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  SMBs Missing Email List-Building Opportunities

  Social Media

  Most small-to-midsize businesses have mastered the basics of organic email list-building, making use of Web-based sign-up forms and even offering incentives to encourage subscriptions, but fewer than half use any type of email-to-social collaboration, limiting the potential of cross-channel marketing, according to a study by GetResponse. more
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  Five Tips for Building Brand Fidelity With Tumblr

  Social Media

  Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content—particularly images. Might Tumblr be the engine to boost your social growth in 2012? Depends on how you answer the burning question: Is Tumblr right for ... more
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  Six Tips for Practicing Safe Social Media [Slide Show]

  by Scott Oppliger

  Social Media

  Social media provides an open channel to engage customers in real-time communications, but that could also pose a risk. Here are six critical steps every organization should take to ensure it is practicing safe social media. more
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  Social Graph Drives Brand Lift, Direct Response Ad Metrics

  Social Media

  Ad campaigns that target consumers on the basis of their social media activities and interest-based connections—or Brand Graph—perform better than ads without such targeting capabilities, and they generate large gains in brand lift and key direct-response metrics, according to a study by 33Across. more
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  A Seven-Step Road Map for Your Content Marketing

  Social Media

  Getting started on your content marketing is like planning a journey—deciding where to go and how to get there. "Have a roadmap of what you want to accomplish, but plan to take small steps," suggests Michele Linn in "A 7-Step Plan for Getting Started With Content Marketing," featured in the ... more
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  Inc. 500 Social Media Use: Facebook, Twitter Up; Blogging Down

  Social Media

  Facebook and LinkedIn are now the most popular and most effective social media tools among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research. Blogging among the Inc. 500 has fallen over the past year, as companies appear to ... more
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  Gen-Y Won't Buy Without User-Generated Input

  Social Media

  Raised on a diet of interactive and social media, Millennials are a consumer powerhouse who, when considering purchases, tend to value user-generated content (UGC) more than other sources of information, such as the opinions of friends and family, according to a survey from Bazaarvoice. more
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  Socialize Me! In Stages, Though, Please.

  Social Media

  The journey to complete socialization (the connected kind, not the 1984 kind) takes time, and it's okay to do it in steps. Sometimes it helps your advancement in the social direction when you can clearly see where you've been—and how that affects where you could be headed. That's why Chris ... more
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  Five Tips for Online Public Relations Success [Slide Show]

  by Allie Gray Freeland

  Social Media

  It's 2012. Advances in the digital world have revolutionized media—and how public relations professionals do their jobs. Are you keeping up? Here are five tips for mastering the digitization of public relations. more
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  Blogs Top List of Social Media Investments for 2012

  Social Media

  Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing, according to survey from Awareness. Many brands plan to focus efforts beyond the big three platforms (Facebook, Twitter, and LinkedIn) ... more
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  Six Ways to Make Your Content Shareable

  Social Media

  Content isn't meant to stay grounded, it's meant to soar across the social Web, says Ann Handley in an Entrepreneur article titled "How to Increase Social Sharing to Generate More Leads." She offers these tips for getting folks to share your content online. Display Twitter buttons. Among the 10,000 largest websites, ... more
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  Websites Trump Social Media for Finding Holiday Deals

  Social Media

  When searching for the best holiday deals, one-quarter (25%) of surveyed consumers say they prefer visiting brand websites over other channels such as print media (15%), email newsletters and notifications (13%), and Facebook (3%), according to a survey from Crowd Science. more
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  Ad Agencies Slow to Adapt to Online Marketing

  Social Media

  Only 9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age, according to a study by the CMO Council. Moreover, such firms are likely to be challenged by specialized digital marketing providers in 2012. more
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  Social Media Lessons From the GOP Race

  Social Media

  Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012—signing on to various social networks in hopes of reaching key constituents—and marketers can learn a lot by watching the political campaigns at work, according to a study by iContact. more
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  Social Media Trends With Benefits in 2012

  Social Media

  The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media spend in 2012 (Booz Allen/Buddy Media). As the use of social media advances across the business spectrum, Edelman's David Armano has ... more
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  2012 CES Wrap-Up: Top Trends, Devices, and Brands

  Social Media

  Tech brands Microsoft and Motorola generated the most Twitter buzz at the 2012 International Consumer Electronics Show (CES) held January 10-13 in Las Vegas, each accounting for 5% of #CES-tagged Twitter mentions during the annual event, according to a study by Simply Measured. more
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  Five Ways to Boost B2B Fan Engagement on Facebook

  Social Media

  Eloqua has put together an entertaining slideshare presentation just in time for the new year of B2B social outreach. In "10 Ways to 'Solve' Facebook for B2B," Eloqua recounts how BrandGlue helped the company boost its Facebook community by 2,500%. (Yes, two zeroes.) "Although the presentation contains some beefy data, the ... more
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  Top Shopping Tools: Web Browsers, Smartphones, and Facebook

  Social Media

  Among the various digital shopping channels available to consumers today, when discovering new products, most online shoppers prefer to use websites via PC or laptop or browser-based mobile sites via smartphone rather than mobile apps, according to a new study by Zmags. more
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  Integrating Social Media Still Challenges Marketers

  Social Media

  Although most US companies use social networks—66% have a Facebook page, 51% have a Twitter account, and 44% have a LinkedIn page—only 16% say their social marketing efforts are fully integrated across the organization, according to a study by InSites Consulting. more
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  Three Ways to Enhance SEO With Twitter

  Social Media

  "While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog. And Twitter remains a critical part of your search strategy, she notes: "Twitter has pulled ahead of many other social media platforms, ... more

Social Media: See all 853 items

Social Media articles by the best and brightest in the field

• Five Steps for Building Your Email and SMS Lists via Social Mediaby Chris Watland
  Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting your social fans to subscribers. more
• The Inside Scoop on Using Twitter Lists for Profit and Sanityby Dave Wieneke
  The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help you save time—and generate leads for your business. more
• 10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale Successby Hanna Andrzejewska
  Customers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips—and a campaign planner—to help you achieve seasonal sale success. more
• Four Easy Tactics for Becoming a Must-Follow Account on Twitterby Slavik Volinsky
  Twitter is a powerful channel that can help you connect with customers, promote products, and create brand awareness. Learn four tactics for making your Twitter account a social media heavyweight in your industry. more
• Seven Tablet and Mobile Trends to Expect in 2012by Thierry Costa
  In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012. more
• Follow AMEX's Example of a Successful Facebook Campaignby Kimberly Smith
  Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand engagement. more
• Personal Branding Trends for 2012 (Part 1)by William Arruda
  Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for 2012 that'll help keep you ahead of the pack. more
• The Email Marketer's Success Kit: Five Trends for 2012by Maciej Ossowski
  Now that 2011 is in our rearview mirrors, it's time to focus on 2012. Though the email marketing environment shifts especially swiftly, five dominating trends from 2011 will continue to reign this year. more
• Four Ways to Make Local Deals Workby Amy Fowler
  Are your daily deals promotions hurting your bottom line? It doesn't have to be that way. Here are four key tips for using daily deals to boost awareness, gain and maintain customers, and get results. more
• Six Steps for Rebuilding Your Brand After a Crisisby Larry Berg
  It's amazing how quickly a brand can find itself in a crisis, struggling to salvage its reputation. But your brand doesn't have to suffer. Learn six steps to take—before and after a crisis—that'll help rebuild customer confidence. more
• Four Event Marketing Predictions for 2012by Kristin Veach
  Tablets, social media, QR codes, and hybrid events all redefined tradeshow and event marketing in 2011, but what will 2012 bring? How can marketers embrace the latest trends to make their events more exciting and engaging? more
• Top 5 Marketing Trends for 2012by Joe Cordo
  As 2011 winds down, it's time to consider the trends that will dominate marketing in 2012. Here are the Top 5 trends on the horizon and tips on how to take advantage of them in your marketing plan. more
• Marketing Destination: Online Community... How to Survive and Thrive by Ronald Ladouceur, Melissa Fiorenza
  Online communities can deliver outstanding ROI, but they rarely produce value without significant investment, professional management... and consistent, intelligent, and engaging interaction. more
• 10 Ways to Own Page One of the Google Search Resultsby Nathan Hanks
  With the rise of mobile search and social media, local Web-presence optimization is crucial for small businesses. Learn how to secure a top spot on Google's search results—and knock out the competition. more
• 12 Marketing Predictions for 2012by Brian Goffman
  2011 ushered in a host of changes in marketing, affecting social media, search, and customer relationships. What digital changes and trends should forward-thinking marketers anticipate in 2012? more
• Five Defining Features of Landing Pages 3.0by Scott Brinker
  A third generation of landing pages has emerged over the past year that incorporates ideas from content marketing, social media marketing, and mobile marketing. Learn what features define Landing Pages 3.0. more
• Five Marketing Trends That Only a CMO Contemplating Career Suicide Would Ignoreby Tom Shapiro
  Marketing is changing and evolving at a rapid pace. Are you keeping up? Here are five major changes taking shape in 2012 that CMOs can't afford to ignore. more
• Social Media Is Only Part of the Answerby Donna Bletzinger
  The best way to embark on a social media marketing strategy is to prepare in advance. To ensure success and maximize results, learn six questions you'll need to tackle before delving into your next social strategy. more
• What Social Media Can't Do for International Marketingby Liz Elting
  Applying social media marketing efforts to an international audience could present unique challenges—but it doesn't have to. Learn six best-practices that'll ensure the greatest ROI in localized social media. more
• Three Approaches to Promoting Your Event Onlineby Helen Laird
  Thanks to the Internet, event promotion has never been cheaper to do or easier to track. But before you set off to promote your next event online, learn the benefits—and drawbacks—of three popular approaches. more
• Can We Hug? Six Tips for Getting Customers to Show You Loveby Loren McDonald
  Hugging your customers—at least in a virtual, figurative sense—can increase engagement and boost positive word-of-mouth. Here are six ways to get customers to embrace you and market for you. more
• Three New Ways to Market Your Small Businessby Sandra Rand
  Running your small business is a labor of love, but promoting it with new, targeted efforts is necessary to connect with customers. Learn how to keep things fresh and stay connected when marketing your business. more
• Keeping Score: Make Tracking Stats Fun With Gamificationby Andy Crestodina
  Need to stay on top of stats? Let the games begin. Make monitoring metrics fun, and learn how to keep track of your social media, search engine optimization, and email marketing efforts. more
• How Communities Are Changing Marketing (And Four Community-Building Lessons)by Jen Evans
  Few companies realize the incredible power of their customer communities. Don't be one of them. Learn about the interplay between content and community and four engagement lessons that'll keep you ahead of the pack. more
• Five Ways to Quickly Build Backlinks (and Get Relevant Traffic)by C. Wise
  If you're a small business, building backlinks to your website can be an effective way to gain traffic and increase revenue—no matter what your industry. Here are five ways to kick off your link-building with ease. more

See all Marketing Articles

Social Media case studies, deconstructing real life examples and illustrating lessons learned.

• How One Company's Thought-Leadership Content Is Driving New Business, ExposureRoberts & Durkee, P.A.
  CASE STUDY: Emulate these best-practices for launching a well-trafficked corporate blog, and you'll be well on your way to establishing yourself as a trusted authority in your marketplace. more
• How a Mom-and-Pop Operation Turned Itself Into a Cult BrandCoconut Bliss
  CASE STUDY: Coconut Bliss's grassroots, customer-focused efforts have enabled the company to establish a nationwide presence in just a few short years, while nurturing an incredibly strong and genuine passion among customers. more
• How Pioneer Achieved a Whopping 60%+ Click-Through Rate for Its Online AdsPioneer Electronics (USA) Inc.
  CASE STUDY: Here's how Pioneer Electronics earned amazing click-through rates on its targeted online ads. more
• How AAA Went to Where Its Members Needed Help: Social Media SitesAmerican Automobile Association (AAA)
  CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond. more
• How Domino's Managed a Viral Video NightmareDomino's Pizza
  CASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight? more
• How IBM Offset the Impact of a Down Economy on Event AttendanceIBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners. more
• How Getting Personal Helped Spur Renewals for the Golden State WarriorsGolden State Warriors
  CASE STUDY: So maybe your organization hasn't had a stellar year. (Really, how many have?) But you still have fans. How can you reach out, in a more personal way, to keep the customers you have? more
• A Facebook Experiment in Ad TargetingOne Day, One Job
  CASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network. more
• How Low-Cost Conversation Starters Built Community, Generated LeadsOpen Kernel Labs
  CASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.) more
• Twitter + Coffee = A Delicious Elixir for Customer Acquisition and SalesCoffee Groundz
  CASE STUDY: The Houston-area coffee shop was just one among many, until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared. more
• Generating Serious B2B Buzz With Dead Bugs... and VideoGrasshopper.com
  CASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in. more
• Harnessing Web 3.0 to Pump Up Brand Preference and LoyaltyASUS (North America) and Intel
  CASE STUDY: In this new age of conversation between corporation and consumer, chip-maker Intel and PC-maker ASUS have embraced "crowdsourcing." Allowing consumers to design the ideal PC, they are gaining valuable consumer insight and in the process building not just a PC but customer loyalty. more
• How Good Karma Mixed With Moxy and Social Media Created Close to $1 Million in RevenueHelp A Reporter Out
  CASE STUDY: How does helping out a friend, or a friend of a friend, become a million-dollar business... with not a penny spent on advertising? When those little favors are in huge demand—and word-of-mouth and social media spread the good news like wildfire. more
• How a New-Product Launch via Facebook Resulted in Immediate Sales, Ongoing Consumer Relationships3M Canada Company
  CASE STUDY: At a fraction of the cost of traditional media, 3M Canada not only generated immediate sales and new excitement around its Scotch Tape brand but also gathered invaluable intelligence about its target market and forged long-term relationships with consumers. more
• How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, SalesFairytale Brownies
  CASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings. more
• How a Company's Word-of-Mouth Strategies and Customer Focus Helped Grow Its User Base 150%FreshBooks
  CASE STUDY: Small businesses need all the TLC they can get. Billing and invoicing online-solution provider FreshBooks knows that better than most. Its customer-centric focus is so fresh and refreshing, word-of-mouth has spread far and wide—and helped grow its user base 150%. more
• Four Steps to Spurring B2B New-Product Awareness and Sales via TwitterCOOP Ale Works
  CASE STUDY: Twitter isn't the first tool that comes to mind in the B2B marketing toolbox. But COOP Ale Works deftly used it to generate buzz among potential consumers of its specialty brews—creating a level of demand that retail establishments, such as bars, couldn't ignore. more
• How Kodak Generated Marvelous Results by Turning Users Into SuperheroesKodak Imaging Network
  CASE STUDY: Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner superhero (along with howls of laughter), generating traffic to—and sales for—KodakGallery.com. more
• How a Facebook Game Attracted 10 Times the Traffic, New Fans, Real SalesAdobe Systems, Inc.
  CASE STUDY: Here's how a single Facebook game application attracted more than 11,500 plays, 10 times the usual traffic, 5,500 new fans, and more.... more
• How Twitter Helped Save Ford From a PR DisasterFord Motor Company
  CASE STUDY: When US Airways flight 1549 landed in the Hudson River, Twitter users broke the news, 15 minutes ahead of mainstream media. The same channel and its immediacy also helped Ford Motor Company's head of social media quell a different kind of disaster--of the PR variety. more

Social Media: See all 48 case studies

Social Media online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Growing & Engaging Your Subscribers, Fans, and FollowersBroadcast on Feb 9, 2012
• B2B Social Media Power HourBroadcast on Feb 2, 2012
• Get into the Game: How B2B Marketers Can Engage Customers Through Social ApplicationsBroadcast on Jan 25, 2012
• Adapt or Die: the Changing Behavior of Today's Connected CustomerBroadcast on Jan 19, 2012
• 10 Ways to Generate Leads Using Social MediaBroadcast on Dec 1, 2011
• Video Marketing ROI: The Video Strategy FrameworkBroadcast on Nov 15, 2011
• MarketingProfs University: Winning the Video RevolutionBroadcast on Oct 13, 2011
• Is Your Company Ready to Respond to a Social Media Crisis?Broadcast on Sep 29, 2011
• Measuring and Sustaining Social Media SuccessBroadcast on Aug 25, 2011
• How to Strengthen Customer Experience on Four Social Media PlatformsBroadcast on Jul 28, 2011
• MarketingProfs University: How to Become a Content JuggernautBroadcast on Jun 16, 2011
• Conversion in a Social World: From Likes to LeadsBroadcast on Jun 9, 2011
• Creating Fresh B2B Video Content All Year LongBroadcast on May 26, 2011
• Accelerating Sales with Competitive IntelligenceBroadcast on May 19, 2011
• MarketingProfs University: 5 Email Marketing Trends You Can't IgnoreBroadcast on May 12, 2011
• Seven Keys to a Successful BlogBroadcast on Apr 28, 2011
• 8 Triggers that Turn Customer Distraction into TractionBroadcast on Apr 14, 2011
• MarketingProfs University: 11 Digital Trends to Watch in 2011Broadcast on Apr 7, 2011
• The NOW Revolution: Make Your Business Faster, Smarter & More SocialBroadcast on Mar 24, 2011
• Managing Your Reputation in a Social WorldBroadcast on Mar 10, 2011

Social Media: See all 93 seminars

Social Media Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10 Author Series: How to Be Bold with Your Social Business AgendaReleased on Jan 27, 2012
• Take 10 Author Series: How to Inject Your Company's Voice Into ContentReleased on Oct 21, 2011
• Take 10: How to Podcast Like a RockstarReleased on Sep 9, 2011
• Take 10: How to Hook More Customers with Tasty LinkbaitReleased on Sep 2, 2011
• Take 10: How to Deal With Negative Comments on FacebookReleased on Aug 19, 2011
• Take 10: How to Set Up and Manage Effective Facebook AdsReleased on Jul 22, 2011
• Take 10: How to Host a Successful Twitter ChatReleased on Jul 8, 2011
• Take 10: 6 Ways to Take Advantage of Photo Strips on Your Facebook PageReleased on Jun 17, 2011
• Take 10: How to Boost Event Attendance with Social Media MarketingReleased on Jun 3, 2011
• Take 10: How to Create a Company Blog That RocksReleased on May 27, 2011
• Take 10: How to Add a Facebook Like Box to Your WebsiteReleased on May 13, 2011
• Take 10: How to Reverse Engineer Your Competitors’ Customer ListReleased on Apr 15, 2011
• Take 10: How to Monitor Conversations with Free Online ToolsReleased on Mar 25, 2011
• Take 10: How to Socialize Your Email CampaignsReleased on Mar 18, 2011
• Take 10: How to Future-Proof Your Marketing TodayReleased on Mar 11, 2011
• Take 10: How to Prioritize and Budget for Your Online ActivitiesReleased on Feb 18, 2011
• Take 10: Create an Effective Corporate YouTube VideoReleased on Dec 24, 2010
• Take 10: Creating a YouTube Channel Page that Reflects Your BrandReleased on Dec 3, 2010
• Take 10: Using LinkedIn Company Pages for Networking and ProspectingReleased on Nov 26, 2010
• Take 10: Crank Up Conversions With Your Facebook Welcome TabReleased on Nov 12, 2010

Social Media: See all 34 Take 10 Webcasts

Social Media marketing downloads for the busy professional

• Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
  MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
• A Quick Guide to YouTube & Creating Your Own YouTube Channel
  YouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
• Research Spotlight: Twitter
  A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
• Research Spotlight: Facebook
  Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
• Slowpoke's Guide to Digital Marketing
  Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
• LinkedIn Success Stories
  LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
• Mobile Marketing Success Stories
  Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
  The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
• Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
  Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
• Add Social Media to Your Mix - listen to the podcast
  MP3 recording
• Email Marketing Benchmark Report 2008
  This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
• B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 Media
  Research on how Web 1.0 and Web 2.0 can be used in effective Lead Generation campaigns
• Web 2.0 Marketing Guide
  Here's a straight shooting guide on how Web 2.0 can help you grow your business
• Blog Marketing Guide
  From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.

Social Media: See all 19 downloads