Social Media articles by the best and brightest in the field

• Why All the Talk About Dog Food?by Aaron Strout
  Have you ever heard the expression "eat your own dog food"? It's a concept that essentially means that one is "walking the talk," or leading by example. Many companies have talked about being "customer-focused," but how many really are? Unfortunately, just saying you're committed to doing something is dramatically different from actually doing it. There is no place where this idea is truer than in the world of social media and online communities. more
• 13 Essential Social-Media 'Listening Tools'by Clay McDaniel
  You're a marketer who's hip to the idea of social media: You have a blog, you know Facebook inside and out, and you can Tweet with the best of them. But the big question is, Are you listening as well as talking? Here are some of the top tools for listening to and monitoring the online chatter about your brand. more
• How Businesses Can Use Social Media to Shorten the Sales Cycleby Barbara Bix
  How can businesses use social media to shorten the sales cycle? And how can marketers measure the ROI of their social media investments? more
• Whether and How to Build a Branded Customer Communityby Kimberly Smith
  First, there were blogs. Next came mass-market social-networking sites. Now some companies are bringing it all under one roof and hosting their own interactive online customer communities. Should yours be doing the same? Well, to quote an oft-quoted answer, "it depends." more
• How to Measure Engagement on Twitter—and Savor the Tweet Smell of Successby Jim Sterne
  If you are on Twitter to represent your company, your boss will probably soon ask you to prove the value that your tweets have to your business, if he or she hasn't already asked. So how do you know whether your followers are listening or whether you're just tweeting in the wind? How do you know whether tweets about topic X have more or less value than tweets about topic Y? more
• Social Media's 'Gee-Whiz Factor' Must Die: Time to Get Down to Businessby Chris Brogan
  Social media is cool! Blogging and podcasts are cool! We're so cutting edge! Yeah, whatever. The people looking at social media long and hard fall into a few camps, and this article is for those who are scrunching their noses up and asking, "How exactly does social media improve my business?" more
• Three Steps to Making Valuable Customer Connections on Facebookby Kimberly Smith
  Facebook provides marketers the ability to directly connect with customers, and potential customers, on a deep and personal level. If you're not leveraging that opportunity to cement relationships and differentiate yourself in the mind of the consumer, you're opening the door to competitors who are. more
• Terms, Shmerms! Why Business Can't Afford to Get Distracted by Facebook's Usage Policiesby Crosby Noricks
  There's been a lot of brouhaha of late about Facebook's ill-fated attempt to change its terms of service to maintain licensing rights of terminated accounts—and understandably so. The issue of customer data ownership is an important one. However, many businesses with an active presence on the social site are now fearful of getting caught up in any ensuing consumer backlash, and they are wondering what to do—keep our Facebook pages or move on to someplace safer? The short answer is, Right now, just keep focusing on connecting with your customers wherever they are (and they are still, absolutely, on Facebook, in droves). more
• The Top 4 Ways Smart Marketers Use Digital Branding Applications to Operate More Efficientlyby Allen P. Adamson
  As part of the research I did in preparation for my recent book, BrandDigital, I interviewed some of the best and brightest people in the fields of marketing and digital technology, and they provided incredible insight on how digital tools and tactics can be used to not simply increase operating efficiency but also increase customer loyalty. Here I share some of those insights, with specific focus on my conversation with Bob Pearson, Vice-President of Communities and Conversations at Dell. Though Dell is a computer manufacturer, the ideas that Bob discussed can be adopted by any organization, no matter what size, industry, or level of technological acumen. more
• The Dark Side of Twitter: What Businesses Need to Knowby Michael A. Stelzner
  As companies tighten their ad spending, inexpensive social media is clearly the next marketing frontier. As with any new craze, there are enormous opportunities. And with them come giant pitfalls that must be avoided. more
• Three Essential Market-Research Methods in an Online Communityby John Kembel
  How much do you know about your customers right now, at this moment? A lot of companies can show you composite profiles that describe their target customers, including job titles, needs, obligations, and goals. No doubt about it: It's important to know those things. But relying solely on such information to connect with customers is like trying to strike up a conversation with a cardboard cutout. It just isn't enough. more
• How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional Networkby William Arruda
  Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them build their brands on the Web, you demonstrate how savvy you are about the new Web 2.0 world we live in. And, for marketers, being savvy about social media is essential! Here's a list of 10 free or very low-cost Web 2.0–focused personal-branding gifts. more
• Deliver a One-Two Punch: Tap the Synergy Between Email and Social Mediaby Ross Kramer
  There are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each other. Think of it this way: Social media is for awareness; email is for retention. more
• Why You Are Unpopular Online: Six Ways to Doom Your Community-Building Effortsby Mack Collier
  Companies are increasingly looking to create vibrant and healthy online communities for their businesses. But many companies are seeing their efforts fail or produce flat results. Here are six reasons why many online communities never materialize, and what you can do to improve your own efforts to build online communities. more
• Online Reputation Management: A View From the Topby Leslie Gaines-Ross
  The first few months of 2009 have already been tumultuous for reputations. So what can be done? Below, some of the findings of that online-reputation study as they relate to seven realities of managing online reputation in today's world—and some solutions to strengthen your reputation in the months ahead. more
• Reading Your Buyers' Digital Body Language: A How-To Guideby Steve Woods
  Today's buyer is in control. This transition means that our sales teams are no longer required as a conduit of information. Industry websites, vendor sites, blogs, social media, and search all make the required information readily available and, by doing so, leave the sales representative out of the room. As a result, it's impossible for the sales rep to read a buyer's physical body language to understand what aspects of a message are of interest and determine whether the prospect wants to move forward. Marketing teams must therefore instead read a buyer's digital body language—his or her Web activities, email responses, search activities, and engagements in events and demos—to understand what messages are working. more
• Secrets of Viral Video: Three Keys to Launching a Campaign That Resonatesby Kimberly Smith
  Video viewing is way up, but so are video postings. These days, it takes more than a dancing baby to attract eyeballs and gather viral momentum. Here's a straightforward guide for netting your audience's attention, with advice from organizations that are working video to their advantage. more
• Advice to Out-of-Workers: Read This Before You 'Network' With Meby Lori Feldman
  Before you ask me to go to work for you, go to work for yourself. When you've implemented the suggestions above, I'm more receptive to helping you connect with your next job opportunity. But I don't have time or inclination to work with job-seeking networking spammers. Heed the lesson of the online social networkers: "It's the relationship, stupid." You won't stay unemployed forever. But the work you put into documenting your accomplishments online and taking an interest in others in your field is a long-term investment in yourself. more
• 10 High-Impact, Low-Budget Ideas for Marketing in a Down Economy (Part 1)by Jonathan Kranz
  When the going gets tough, the tough get... cheap. Today, a good marketing idea has to be as inexpensive as it is clever. In this first of a two-part series are five inexpensive suggestions that can lead to productive results. more
• Four Steps to Marketing Smarter (and for Less) in Today's Economyby Kimberly Smith
  The economy is sour, consumers aren't buying, and the competitive landscape is mutating. What's a marketer to do? Well, you can start by following advice from the likes of Tim Berry, Seth Godin, David Meerman Scott, Bryan Eisenberg, and Jonathan Salem Baskin, as they discuss marketing smarter, and for less. more

Social Media: See all 165 marketing articles

Social Media case studies, deconstructing real life examples and illustrating lessons learned

• Generating Serious B2B Buzz With Dead Bugs... and VideoGrasshopper.com
  CASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in. more
• Harnessing Web 3.0 to Pump Up Brand Preference and LoyaltyASUS (North America) and Intel
  CASE STUDY: In this new age of conversation between corporation and consumer, chip-maker Intel and PC-maker ASUS have embraced "crowdsourcing." Allowing consumers to design the ideal PC, they are gaining valuable consumer insight and in the process building not just a PC but customer loyalty. more
• How Good Karma Mixed With Moxy and Social Media Created Close to $1 Million in RevenueHelp A Reporter Out
  CASE STUDY: How does helping out a friend, or a friend of a friend, become a million-dollar business... with not a penny spent on advertising? When those little favors are in huge demand—and word-of-mouth and social media spread the good news like wildfire. more
• How a New-Product Launch via Facebook Resulted in Immediate Sales, Ongoing Consumer Relationships3M Canada Company
  CASE STUDY: At a fraction of the cost of traditional media, 3M Canada not only generated immediate sales and new excitement around its Scotch Tape brand but also gathered invaluable intelligence about its target market and forged long-term relationships with consumers. more
• How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, SalesFairytale Brownies
  CASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings. more
• How a Company's Word-of-Mouth Strategies and Customer Focus Helped Grow Its User Base 150%FreshBooks
  CASE STUDY: Small businesses need all the TLC they can get. Billing and invoicing online-solution provider FreshBooks knows that better than most. Its customer-centric focus is so fresh and refreshing, word-of-mouth has spread far and wide—and helped grow its user base 150%. more
• Four Steps to Spurring B2B New-Product Awareness and Sales via TwitterCOOP Ale Works
  CASE STUDY: Twitter isn't the first tool that comes to mind in the B2B marketing toolbox. But COOP Ale Works deftly used it to generate buzz among potential consumers of its specialty brews—creating a level of demand that retail establishments, such as bars, couldn't ignore. more
• How Kodak Generated Marvelous Results by Turning Users Into SuperheroesKodak Imaging Network
  CASE STUDY: Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner superhero (along with howls of laughter), generating traffic to—and sales for—KodakGallery.com. more
• How a Facebook Game Attracted 10 Times the Traffic, New Fans, Real SalesAdobe Systems, Inc.
  CASE STUDY: Here's how a single Facebook game application attracted more than 11,500 plays, 10 times the usual traffic, 5,500 new fans, and more.... more
• How Twitter Helped Save Ford From a PR DisasterFord Motor Company
  CASE STUDY: When US Airways flight 1549 landed in the Hudson River, Twitter users broke the news, 15 minutes ahead of mainstream media. The same channel and its immediacy also helped Ford Motor Company's head of social media quell a different kind of disaster--of the PR variety. more
• How Branded Social Communities Help Sony Increase Consumer Engagement, Loyalty... and Sales!Sony Electronics
  CASE STUDY: Sony Electronics rolled out a series of online, community-focused features aimed at providing value for (and connecting with) personal electronics users. The effort is paying off with high usage, increased customer insight, loyalty... and sales growth. more
• How a New Mom and Pop Pet Food Retailer Used Social Media to Achieve $2.5 Million in Sales in Under Two YearsK9 Cuisine
  CASE STUDY: K9 Cuisine helped fill a void created by the pet-food crisis of 2007. Since then, its annual sales have reached $2.5 million, and it expects to double that in the next 8-10 months. How? With the help of social media. more
• How Travel Channel Effectively Engaged More than 2 Million Facebook UsersTravel Channel
  CASE STUDY: Imagine a world in which you persuade your customers to kidnap their friends so that you can then convince them it's in their best interest to visit your Web site. Virtually, it's already happening. And turning out quite well for the Travel Channel. more
• How New Media Helped Auction Direct USA Boost Sales 40%Auction Direct USA
  CASE STUDY: While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding. In fact, its fresh approach to online marketing has transformed the brand of this "used car dealer" to drive up sales. more
• How HP Boosted Product Sales 84% by Letting the Blogosphere Run Its Online Marketing PromotionHewlett-Packard
  CASE STUDY: Hewlett-Packard simply handed over a $5,000+ computer prize package to each of 31 bloggers, asking them to give away the prizes to their readers in any way they saw fit. HP trusted the bloggers' influence over the market it wanted to reach—and had faith in their creativity. Turned out, that trust and faith were not misplaced. more
• How New Media Helped a Rural UK Mail Order Company Go Nationwide, GlobalWiggly Wigglers
  CASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results. more
• How an Unbranded Game and Mystery Prize Giveaway on Facebook Garnered Exposure for Sharp ElectronicsSharp Electronics Corporation
  CASE STUDY: Sharp Electronics may have led the LCD revolution, but consumers don't view it as an agent of change. As part of a multichannel campaign to change consumers' minds, Sharp turned to an innovative effort on Facebook. more
• How Lenovo Used New Media Along With Olympic Sponsorship to Establish Global Brand AwarenessLenovo
  CASE STUDY: Last month in Beijing, Lenovo leveraged its Olympic sponsorship to develop global brand awareness. Unique to its approach was its use of new media, which fortified its traditional marketing and created a new level of athlete and fan interaction. more
• How a Software Company Generated Strong Click-Through Rates on FacebookSerena Software
  CASE STUDY: How could a software developer call attention to its new product? Serena Software developed a video Facebook application that garnered big results and, along the way, challenged the channel's reputation for negligible return. more
• How a Technology Firm Used Social Media to Build Awareness for Its Web-based Monitoring ProductRadian6
  CASE STUDY - How does a social-media monitoring company build excitement for its flagship product? In the case of Radian6, it leveraged (you guessed it) social media and the medium's inherent word-of-mouth properties. Here's how. more

Social Media: See all 36 case studies

Social Media online seminar broadcasts from the best minds in marketing

• Twitter Power: How to Dominate Your Market One Tweet at a TimeAttendee rating:  - Jul 2, 2009
• You 2.0: Measuring (and Improving) Your Personal Brand on the WebAttendee rating:  - Jun 12, 2009
• Next Steps with Your Blog: Building Excitement, Readership and CommunityAttendee rating:  - Mar 27, 2009
• Not Blogging Yet? What Marketers Need to Know to Get StartedAttendee rating:  - Mar 26, 2009
• Bam! A Recipe to Add Social Media to your Marketing MixAttendee rating:  - Feb 5, 2009
• Social Graces: Strategies to Take Your Social Media Marketing Beyond One-Off TacticsAttendee rating:  - Jan 22, 2009
• Lose Control of your Marketing: The NEW New Rule of Marketing & PRAttendee rating:  - Jan 7, 2009
• YouTube for Business, Part 2: Creating Effective YouTube Business VideosAttendee rating:  - Dec 12, 2008
• YouTube for Business, Part 1: Making YouTube Part of Your Online Marketing StrategyAttendee rating:  - Dec 11, 2008
• Content Marketing: How to Position Your Company as a Trusted Expert ResourceAttendee rating:  - Dec 4, 2008
• Twitter Like You Mean It: The Right Way to Tweet Your BrandAttendee rating:  - Nov 13, 2008
• Direct-to-Consumer PR: Putting the "Public" back in Public RelationsAttendee rating:  - Sep 11, 2008
• Proven Ways to Create Engaging Online Customer ExperiencesAttendee rating:  - Aug 21, 2008
• Prove It: Tools and Techniques to Measure the Effectiveness of Social Media CampaignsAttendee rating:  - Jul 24, 2008
• Using Facebook to Market Your Offering, Enhance Your Brand, and Develop CommunityAttendee rating:  - Jun 26, 2008
• Connecting the Dots: How LinkedIn Can Enhance Your Marketing (and Your Marketing Career)Attendee rating:  - May 29, 2008
• Social Media for Marketers: A 15-Step Process to Engage with Your Customers OnlineAttendee rating:  - Mar 13, 2008
• Strategy First on Facebook: Opportunities of a Ready-Made Marketing PlatformAttendee rating:  - Jan 10, 2008
• Seth Godin: How to Avoid The Meatball SundaeAttendee rating:  - Jan 3, 2008
• What Marketers Need to Know about Podcasting and Streaming VideoAttendee rating:  - Aug 9, 2007

Social Media: See all 31 seminars

Social Media mini articles distilling bite-sized advice (from our Get to the Point newsletters)

• Where SEO Yin Meets SM YangSearch Engine Marketing
  "Is your website search- and social-media-friendly?" inquires a recent post at the Online Marketing Blog. According to Lee Odden, search is the most efficient and effective way for consumers to ...
• Team Up for Social MediaMarketing Inspiration
  Managing your social-media presence can be a full-time job. And in a pair of videos embedded at the HubSpot blog, Mike Volpe interviews Paula Bergs about Southwest's Emerging Media team, ...
• Stupid—But Enlightened About ItMarketing Inspiration
  What's worse? A stupid marketer who remains blissfully unaware of his ignorance, or one who recognizes—and embraces—his stupidity? In a YouTube homage to Christopher Guest, Kevin Nalty (aka Nalts) adopts ...
• Is This My Fairest URL of All?Interactive Marketing
  As of June 13, Facebook has made it possible for users to secure a URL for both their profiles and any Facebook Pages they administer. Why this matters: Facebook is ...
• You Have Much to Learn, GrasshopperMarketing in a Downturn
  In a post at the Marketing Minute, blogger Drew McLellan admits he gets some rather strange mail. "But I have to say," he notes, "chocolate-covered grasshoppers might just top the ...
• Mom Probably Knows BestEmail Marketing
  In a post at the Deliverability.com blog, Dennis Dayman presents a short series of off-the-cuff emails that his wife wrote in response to his question about video in email marketing ...
• Seed That Video and Reap Its HarvestInteractive Marketing
  Good news for all you budding Spielbergs out there: YouTube this month made it possible to automatically seed freshly uploaded videos across popular social networks like Facebook and Twitter, and even ...
• You Want Me to Shave Where?!Marketing Inspiration
  If you're a man, your father probably taught you how to shave your face. It's highly improbable, though, that he included a lesson on shaving the rest of your body. ...
• Mixology 101Email Marketing
  In a post at the Daily Fix blog, Stephanie Miller says you don't have to choose between the social and email channels. "No need to take sides, my friends," she ...
• Be a Pocket MillionaireInteractive Marketing
  Right in time for the much-anticipated iPhone OS 3.0 Software Update debut on June 17, AdMob has introduced a slew of ad units that will help enterprising advertisers make the most ...
• Pack 'Em InSmall Business
  In a post at the Viral Garden blog, Mack Collier discusses why so many companies struggle to launch and maintain active online communities. To find success, you'll need more than ...
• Ebony and IvoryMarketing Inspiration
  Rodney King famously asked, "Can we all get along?" And in a delightfully low-tech video currently making its way through the blogosphere, Red House Furniture of High Point, North Carolina, ...
• The Sweet Sound of the B2B TweetB2B Marketing
  Unsure of the worth of a B2B tweet? That's not surprising. After all, the Twitter rage is much more of a B2C social media thing, right? Well, not according to ...
• Tell Your Own StoryMarketing Inspiration
  Gary Vaynerchuk calls 'em like he sees 'em. And the irrepressible advocate for social media took to his website to ask why so many companies prepare for anticipated criticism with ...
• So This is What You Look Like!Interactive Marketing
  A cool thing is happening through sites like blogging service Xanga, review site Yelp, and Twitter. Some of their faithful users have started attending meet-ups, where folks who interact online and ...
• No Chocolate in the Peanut Butter!Email Marketing
  "There are many similarities between social media marketing and email," says Ross Kramer in an article at MarketingProfs, "but they are two distinct marketing channels and they should be used ...
• The Foolishness of Fencing in FacebookSmall Business
  In a post at the Acidlabs blog, Stephen Collins points to the results of a recent survey that found a whopping 55 percent of Australian employers blocked workplace access to ...
• When a Viral Pandemic Is GoodMarketing Inspiration
  Things were different in 2007, when Saturday Night Live aired "Lazy Sunday"—a hip-hop ode to movie-going—and a copy of the clip went whizzing around the Internet. "Back then," says Maria ...
• Put Sociability in B2B SalesHigh-Tech Mktg & Sales
  If you haven't embraced some form of social networking in your B2B sales organization, chances are you're wondering how to start. Not surprisingly, sales experts have different viewpoints on how ...
• Tell 'Em What You ThinkB2B Marketing
  "One of the best ways to grow your blog, is to leave it," says Mack Collier in a recent post at The Viral Garden. "What I mean by this is, ...

Social Media: See all 149 quick reads

Social Media marketing downloads for the busy professional

• Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
  Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
• Facebook Success Stories
  Learn about Facebook, the fastest-growing and largest social network, and discover how you can leverage it to meet your marketing goals.
• Web 2.0 Marketing Guide
  Here's a straight shooting guide on how Web 2.0 can help you grow your business
• Blog Marketing Guide
  From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
• Direct Marketing How-To Guide: Your Template for Optimal Media Selection for B2B Marketing
  Find out what's new, what's hot and what's not in B2B marketing trends.
• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
• Blogging Summit 2005 - MP3 Recording
  Blogging Summit 2005 - MP3 Recording
• Blogging Summit 2005 - Transcript
  Blogging Summit 2005 - Transcript

Social Media: See all 9 downloads

Social Media Daily Chirp for the busy professional

• Twitter and Trolls and Squatters... Oh My!
  Recently, St. Louis Cardinals manager Tony La Russa sued Twitter for the misappropriation of his name by an anonymous account holder (the now vacant @TonyLaRussa) who had a whopping four followers. One issue that the incident brings to mind is Web anonymity and the plethora of online trolls, squatters, and the like that reside on social sites such as Twitter and Digg. more
• Marketing Addictionary: 'Bird-of-mouth'
  Bird-of-mouth (noun): The spreading of news or information via Twitter. more
• Streaming Music 2.0
  Top 40. Jazz. Alternative. To stream music online, you have several choices. Whether you want radio or individual songs, some of the more popular sites are radio paradise Pandora, Last.fm, iLike and imeem—and a relatively new site. more
• Website URLs Are so 2005
  Social network popularity is growing. So much that even TV is noticing. Major brands now list URLs not to their websites but to the social networks that they're on. "Look for us on Facebook" or "Follow us on Twitter" is becoming more widespread. more
• We Love Eric
  We've seen the power of Twitter's community used for good: spreading vital information during natural disasters, distributing Amber Alerts, and raising money for charities. Now imagine using not only Twitter's power but also the celebrity of the Nine Inch Nails. more
• Marketing Addictionary: 'Headfake'
  Headfake (noun): A situation in which you are familiar with a person's online avatar picture, which gives you an inaccurate idea of how that person appears in real life. more
• Twitter in Real Life
  Twitter has swept the world as an Internet phenomenon. What would it be like if we lived out our offline lives speaking in 140 characters or less? The results would be hilarious, if this video is any evidence. more
• Roll Your Own: 'Mother of the Year' Video
  If you're a mother, or perhaps you have one, check out this fun promotion by MomsRising.org to celebrate someone you consider "Mother of the Year." more
• Twitter + Wine = Dream Job
  With all that negativity about today's job market, a bit of lightheartedness doesn't hurt, right? Well, looks like Murphy-Goode Winery in Sonoma City, has done so by creating THE dream job for a Twitter and Facebook power user who's a wino (no joke). more
• Connecting Twitter with the Real World
  Twitter has seen massive growth as an online communications tool, especially with the recent influx of celebrity personas (Ashton, Oprah) using it. But perhaps no celebrity has found more success with Twitter than Tony Hawk, who is using it to bridge both his real and his virtual communities. What are the lessons for marketers? more
• Marketing Addictionary: 'Mobsmacked'
  Mobsmacked: (adjective) That stunned feeling you get when your marketing efforts worked TOO well, and you can't keep up with customer demand. more
• Do You Have Good Facebook Manners?
  The social-media world can be a landmine. Luckily, it's fairly easy to be schooled in good Facebook manners. Check out this video on proper etiquette on Facebook, the "electric friendship generator." more
• This Is Your Brain on Twitter
  Earlier this month, a doctoral student developed a way to post messages on Twitter using only the mind. The discovery could be a lifeline for people with paralysis, offering them a way to communicate when they cannot otherwise speak or move. more
• Hold the Plastic
  Susan Boyle wowed the world when she recently debuted on "Britain's Got Talent." What are the lessons in her success for marketers? more
• Marketing Addictionary: 'Social Notworking'
  Social Notworking: (noun) The pursuits of those who spend their workday on Twitter. more