Marketing Resources: Social Media

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Social Media

Social Media articles by the best and brightest in the field

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Measuring Social Marketing and Mediaby Laura Patterson
The more quantitatively you can measure your social media, the better. And the closer those measurements are to business outcomes, even better. How rapidly people in the network engage with you and respond to your "call to action," such as write a review, participate in the blog discussion, or forward something to a colleague... can (and should!) all be measured. [Read the full story] Marketing Articles: Social Media
When the Media Becomes the Marketing: Q&A With CC Chapmanby Mack Collier
While blogs and social networks seem to get most of the attention when it comes to social media talk, podcasts and videos also remain viable channels to reach and connect with an audience. CC Chapman should know, as he's been active in the blogosphere and social networking spaces for years, but was also among the first bloggers to embrace and effectively utilize podcasting as a communication and brand-building tool. Today, he continues to show his clients how they can put his knowledge to work for them via his work at The Advance Guard. CC was kind enough to talk to us about his Video and Podcasting: Making Media as Marketing session at Marketing Profs Digital Marketing Mixer, and also explain how companies can use video and podcasting as tools to build their businesses. [Read the full story] Marketing Articles: Social Media
The Power of Podcastsby Lisa Formica
Social marketing techniques such as blogging, wikis, podcasts, twitter, and virtual worlds have given marketers an extraordinary range of opportunities to reach out to audiences. But do these techniques really pay off—or are they just trendy alternatives that offer no measurable return on marketing investment? [Read the full story] Marketing Articles: Social Media
How Your Business Can Benefit From Using Twitter: Four Proven Strategiesby Mack Collier
Business are flocking to Twitter, but many still aren't sure how to leverage the tool to grow their business. Here's how Comcast, Dell, The Home Depot and others are using Twitter to reach their customers and nurture their businesses, and how you can, too. [Read the full story] Marketing Articles: Social Media
Kodak Clicks With Social Media Successby Amber Naslund
Kodak has invested people, energy, and two years of dedicated effort into building its social media program, and has met with great success. Here, Amber Naslund talks to the people behind Kodak's efforts to find out why their social media program is so valuable to their business, and how they've defined success. [Read the full story] Marketing Articles: Social Media
Microconnecting With Your Customers via Microblogging: Q&A With Connie Reeceby Mack Collier
There's a new kid on the social media block that's starting to garner a lot of attention from companies. Microblogging sites, such as Twitter, are increasingly becoming a companion to an existing blog—or a standalone strategy for businesses that are using social media to connect with their customers. But many companies aren't sure what the microblogging "rules of the road" are. This is where Connie Reece comes in. [Read the full story] Marketing Articles: Social Media
Getting 'Social' with Social Media—Q&A With Rohit Bhargavaby Mack Collier
Rohit Bhargava is a well-respected marketer and blogger and frequent speaker at conferences, including the upcoming MarketingProfs Digital Marketing Mixer. Here, he shares advice on how to get the most from the conference experience and discusses where social media is headed, as well as how businesses can make the most of it. [Read the full story] Marketing Articles: Social Media
Popping the Top on Your Brand's Potential With Social Media: Q&A With Gary Vaynerchukby Mack Collier
There's probably no better case study on how a business leverages social media to connect with customers and grow itself than Gary Vaynerchuk's Wine Library. Here, Gary shares the reasons your company should pay attention to social media, and what impact these tools will have in the years to come. [Read the full story] Marketing Articles: Social Media
22 Questions (and Answers!) About Leveraging LinkedIn to Enhance Your Marketingby Ann Handley
Like most of us, you probably have a LinkedIn profile and a slew of connections there. But are you leveraging LinkedIn to the best of its abilities, as both a marketing tool and career resource? If you aren't sure, you aren't alone. Indeed, many of the 16+ million people who have signed up on LinkedIn are probably asking "now what???" [Read the full story] Marketing Articles: Social Media
Six Free Tools for Online Reputation Managementby Dan Schawbel
Do you know what people are saying about you? Online reputation management consists of tracking your brand and reacting when necessary. Sometimes it's tedious. But brand monitoring can save you from a potential disaster. It can also help you proactively join conversations around your topic area, to get your brand name out there. [Read the full story] Marketing Articles: Social Media
Get the Vote: Use Political Marketing Techniques to Power Your Campaignsby Jean Fleming
Love 'em or hate 'em, politicians are some of the most effective marketers out there. Let's break down how they achieve their ends, and how we marketers can cop their best moves to win the vote—for our products and services. [Read the full story] Marketing Articles: Social Media
Adopting a Web 2.0 Mindset: Walk Before You Wikiby Val Fox
Companies have been scrambling to figure out how to leverage Web. 2.0 applications, but are they doing so for all the wrong reasons? With all the buzz about blogs, wikis, widgets, and other forms of user-driven Web interactions, the question your business needs to answer is, "Is this what our customers want?" [Read the full story] Marketing Articles: Social Media
Top 10 Challenges Interactive Marketers Faceby Aaron Kahlow
The top 10 challenges facing the interactive marketing community are very much the same as those facing the entire marketing community... in that almost every marketing professional must address the interactive/online marketing medium. When they are asked about top challenges, many marketers say things like "social media" or "search engine optimization" or "integrating online and offline." But I think the challenges are much more fundamental to the individual and the organization. Here's my list of the top challenges, and my recommendations for dealing with them. [Read the full story] Marketing Articles: Social Media
Email Marketing and Social Media, Part 1: Adding Social Media to the Email Newsletterby Anna Billstrom
Email is not dying in the midst of the social-media revolution. In fact, the question we should be asking is: How can email marketers best leverage the new social-marketing applications? [Read the full story] Marketing Articles: Social Media
Clearing the Air About Word-of-Mouthby Deborah Eastman
Michael Antman's recent article, "Six Reasons Word-of-Mouth Doesn't Work," struck a chord. He raises reasonable points about the limitations of WOM; after all, it can't completely replace other forms of marketing communications. However, we can't ignore the impact of WOM. What's more, here's what companies should be doing to leverage it. [Read the full story] Marketing Articles: Social Media
Six Reasons Word-of-Mouth Doesn't Workby Michael Antman
Is there any form of marketing communications more compelling than word-of-mouth, the enthusiastic and genuine recommendation of a person you like and trust? It's no wonder that virtually every business-to-business marketer prizes this organic, spontaneous, and—perhaps best of all—practically cost-free method of bringing in business. But some businesses, especially on the B2B side, rely far too heavily on organic word-of-mouth strategies and, specifically, on acquiring new customers primarily through referrals. [Read the full story] Marketing Articles: Social Media
A Sample Social Media Toolkitby Chris Brogan
There are countless ways to get into the game with Social Media. Check out these few sample Social Media tools and see how they can be used effectively and efficiently. [Read the full story] Marketing Articles: Social Media
Three Key Determinants of Your Company's Readiness to Plunge Into Social Mediaby Lee Erickson
By looking at your company's readiness in conjunction with your market, your competitors, and your buyers, you'll be able to determine what the potential is (or isn't) for social media. What's more, you'll be able to assess where you should be diving in, or what's a realistic starting place. [Read the full story] Marketing Articles: Social Media
Three Factors to Consider Before You Jump on the Social Media Bandwagonby Lee Erickson
Should your company should start a blog, open a Facebook account, or be on YouTube? Start by taking a giant step backward and assessing the social media landscape as it relates to your market, your buyers, and your competitors. Here are three key factors to consider. [Read the full story] Marketing Articles: Social Media
Five Ways to Optimize Luxury Online Sales Channelsby Suzanne Hader
Considering the stakes, it's no surprise that the online sales channel is becoming increasingly important to the bottom line of top-shelf brands as consumers of luxury products and services continue to demonstrate their willingness to spend as much through commerce-enabled Web sites as they do in stores. Despite this trend, many luxury brands continue to separate their online and mainline marketing efforts, confusing customers with disconnected messaging and missing golden opportunities to cross-support expensive marketing initiatives. What few realize is that the best experience—the experience that the customer wants—results when all channels work together and complement each other. Here are some guiding principles to help brands achieve this goal. [Read the full story] Marketing Articles: Social Media

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Social Media mini articles distilling bite-sized advice (from our Get to the Point newsletters)

Pepsi's Scheme Fails Taste TestMarketing Inspiration
By now, you've probably heard about a recent Pepsi outreach that delivered three packages, over the course of an hour, to 25 influential bloggers; the first two contained cans with...
In-Game Ads: Real, Not Virtual, ROINew Media
Gaming is no longer the sole domain of geeky guys with programmer's pallor: 44% of online gamers, and 40% of gamers in general, are women. Over half are between 18...
Green Is Good. Green Works. Marketing Inspiration
Van Jones beat the odds when The Green Collar Economy landed at number 12 on the New York Times best-seller list. "What he didn't have, as a first time author...
Get Fresh! Go Organic!Search Engine Marketing
According to comScore, Americans conducted 11.5 billion searches in June 2008, 61.5% of those searches using Google. This is living proof, if we still needed it, that marketers should not...
My Blog, MyselfMarketing Inspiration
Ron Hudson of the Immediate Influence Blog recently asked his friends on Twitter to nominate candidates for a list that would become "50 of the Most Powerful and Influential Women...
OMG, that looks good!Email Marketing
If the popularity of the 3G iPhone is any indication—Apple sold over one million units during its first weekend on the market—the smartphone is here to stay. According to Loren...
Create a Customer Walk-a-ThonMarketing Inspiration
When we say "viral marketing" you know exactly what we mean. The question isn't whether to integrate viral elements into your marketing mix, but rather how—and to what degree. But...
Text Your Vote to ...Email Marketing
In late August, 2.9 million subscribers learned the identity of Barack Obama's running mate with a 26-word text message delivered via SMS (Short Message Service). The announcement joined a trend...
Application NationNew Media
When Apple unveiled its first iPhone in 2007, most reviews highlighted features that skewed to personal—rather than business—use. You could use the iPhone for many things, but you surrendered a measure...
Ranting and RavingMarketing Inspiration
Back in 2006, a group of friends decided to play a practical joke on a colleague obsessed with his Jaguar—they covered the S-Type sedan with thousands of colorful Post-it notes....
Peeling Back the Top Few LayersSearch Engine Marketing
In a recent article at MarketingProfs, Mike Volpe of HubSpot likens search engine optimization to a gigantic onion. There's no end to the number of layers you can peel back...
Stoking the Dragon FireMarketing Inspiration
Nine months after launching the HDX Dragon, Hewlitt-Packard faced a quandary: Sales of the feature-packed laptop were underwhelming. The company took action by partnering with Buzz Corps to create a...
Fight Fire With ... Rohit's Five-Step Action PlanSmall Business
It's mid-afternoon and you learn—a little too late—that a blog post badmouthing your company has just gone viral. Rohit Bhargava offers a five-step plan for dousing the flames of these...
Sidle Up to the LiveBarNew Media
If you dropped everything and followed the leader every time a social media tool went live, you'd never have time to do real work. Right? Not this time. Chin up:...
Make Your Viral Dreams Come TrueSmall Business
As it becomes easier than ever to produce and distribute online videos, you probably see how the medium can serve as a key marketing tool. And in a guest post...
Go Where the Current LeadsMarketing Inspiration
John McCain got people talking when he aired an ad that compared Barack Obama to style-over-substance celebrities like Paris Hilton; but the conversation really picked up when Hilton shot back...
The Very Definition of Social MediaB2B Marketing
OK, you're supposed to be in-the-know about Social Media and B-to-B outreach. You can define "mashup," and report how it can best serve your clients, in 25 words or less,...
Can You Hear Me Now?Small Business
"Are you listening [to your customers]?" asks Todd Defren in a post at the PR Squared blog. "Great. But are you also empowered to act effectively on [their] behalf?" In...
Floating TigerMarketing Inspiration
In a post at her Conversation Agent blog, Valeria Maltoni praises a fun YouTube video created by EA Sports as a response to one posted by a gamer called Levinator...
How to Avoid Stumbling on StumbleUponSmall Business
In a Web 2.0 world packed with online voting/referral tools like Digg and Sphinn, DJ Francis of the Online Marketer Blog has decided that there's one he likes best: StumbleUpon....

Social Media: See all 69 quick reads

Social Media marketing downloads for the busy professional

Web 2.0 Marketing Guide
Here's a straight shooting guide on how Web 2.0 can help you grow your business
Blog Marketing Guide
From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
Direct Marketing How-To Guide: Your Template for Optimal Media Selection for B2B Marketing
Find out what's new, what's hot and what's not in B2B marketing trends.
E-Newsletter How-To Guide
The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
Blogging Summit 2005 - MP3 Recording
Blogging Summit 2005 - MP3 Recording
Blogging Summit 2005 - Transcript
Blogging Summit 2005 - Transcript

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