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Social Media

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  • Enjoy Some Good Holiday CheeseSocial Media
    As the goblins and ghouls out there munch away on their Halloween bounty, fond memories arise of one apparition we saw a lot of this season—the Monster Mash JibJab "sendable." The e-card uses facial-recognition technology to seamlessly attach the faces of your friends or family to the body of a monster. ... more
  • SMBs to Boost Twitter Use for MarketingSocial Media
    Some 9% of small and midsize businesses (SMBs) use Twitter to market their business, and 32% of SMBs say they plan to include social media in their marketing mix over the next year. more
  • Polish Your Brand With Co-CreationSocial Media
    "A revolution in both marketing thought and practice is at hand," say three researchers in an interesting new report on brand marketing. In their research, these authors examined "consumer co-creation in an empirical context"—specifically, creative consumer behavior in nine brand communities across a wide array of products, including Apple Newton (a ... more
  • Fall TV Drives Record Online Video ViewingSocial Media
    The fall TV season premieres attracted record online viewership in September, with nearly 26 billion videos delivered to 168 million US Internet users during the month. more
  • Mind the Big Three Be'sSocial Media
    Fun fact: Only 13% of the mobile market has an iPhone. That sounds like plenty when you consider how long the phone's been available, but it merits remembering that the vast majority of users—and possibly many in your demo—still don't have one. So how to wiggle into the pockets of non-iPhoners ... more
  • You Lie!Social Media
    A recent viral video opens on a pretty blonde, who sits at her desk while cradling an infant son. "Hi, my name is Karen and I'm from Denmark," she says. "And this here is my baby boy. His name is August. I'm doing this video because I'm trying to find ... more
  • 25% of UK Ads on Social NetworksSocial Media
    Social networking sites accounted for more than 25% of all UK display ad impressions in August. Although younger social networkers were delivered the highest percentage of ads, a sizable percentage of impressions reached every age group. more
  • Teaching an Old Brand New TricksSocial Media
    Good news: You don't have to lose sight of your brand's tried-and-true persona to participate in the quest for deeper engagement at the new social sites. Just think of the social-media generation as a silver-dish serving of people who already want to talk to you; you just need to make ... more
  • Yes, It's Viral, but I'm not AfraidSocial Media
    This time of year, the word "viral" strikes fear in the best of us. Images of flu viruses ready to attack spring to mind. (Shudder.) But that word holds a scary connotation for B2B marketers just about any time of year. After all, once an online B2B campaign goes viral, it ... more
  • No Escapin' ThisSocial Media
    Ask 100 people for their opinion of social-media tools like Twitter and you'll likely get 100 different responses—ranging from extreme enthusiasm to extreme derision. However you feel about social media, here is one simple fact: Even if you're a naysayer who considers these tools inane and a waste of time, ... more
  • 36MM Germans Viewed 6.4B Videos in AugustSocial Media
    Germany’s 36 million online video viewers watched 6.4 billion videos in August 2009, an average of 178 videos per viewer. About 43% of those 6.4 billion videos were viewed on YouTube. more
  • Digital Marketing Factbook: A Glimpse InsideSocial Media
    This article presents a small sampling of the vital research data about today's email, search, and social media marketing that's contained in the MarketingProfs Digital Marketing Factbook, designed to be a comprehensive resource for every online marketer. more
  • What Would We Do Without You?Social Media
    You've probably heard a lot that the days of "push" messaging—a mythical golden age when marketers could feed passive viewers whatever rigmarole the ad department pleased—are dead. So true. But for you, it's not a bad thing; it's a chance to develop long-term, even downright codependent relationships with users. And there ... more
  • 19% of Internet Users Use TwitterSocial Media
    Twitter use jumped significantly in the last six months, from 11% of US internet users in April 2009 to 19% today. Driving the growth are three groups: people who use social networks, those get online via a mobile device, and younger internet users (under 44). more
  • You Don't Drive Me Nuts Anymore!Social Media
    What makes Twitter so useful is also what makes it difficult to navigate: everyone is spewing what they think, all the time, about anything imaginable. This is good for tracking brand buzz, because when you run a search on Twitter it's like being clairvoyant: the opinions are there, raw and ... more
  • Tell Them a StorySocial Media
    A recent post at Bazaarblog touts the power of customer outreach through story-telling. The blog offers an inspired effort by CVS Caremark as an example. The CVS outreach campaign and website, For All the Ways You Care, features stories about caregivers—the thousands of "unsung heroes" who patronize CVS pharmacies ... more
  • No ExcusesSocial Media
    "One of the ultimate excuses for not measuring [the impact of marketing efforts] is: 'Oh, that's just a branding campaign,'" says Avinash Kaushik in a post at the Occam's Razor blog. "Admit it, you've heard it. I suspect you've even used it liberally!" But is it true? Not entirely, according to ... more
  • Problem Solved: What's the Right Social-Media Fit?Social Media
    You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the right social-media fit? more
  • Online Video Streaming Up 25% YOYSocial Media
    Two key indicators of online video usage are up 24.8% year over year, according to Nielsen's September US Online Video report. YouTube remains the leading source of online video, delivering almost 6.7 billion streams in September. more
  • They Like Us! They Really Like Us!Social Media
    Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find lots of brand engagement in the form of product reviews or referrals, what they discovered was this (hold on to ... more
  • LinkedOutSocial Media
    Not long ago, Elaine Fogel used a post at the MarketingProfs Daily Fix Blog to discuss her case of "Social Media Rejection Syndrome." It all began when someone not only rejected her LinkedIn invitation but also sent a note explaining why: "I only make connections with people I've met personally ... more
  • Companies Frown on Tweeting, FriendingSocial Media
    Visiting social networks such as Facebook or Twitter except for clear business reasons is discouraged or outlawed outright at a majority of US workplaces. more
  • FTC Requires Bloggers to Come CleanSocial Media
    New FTC guidelines will affect marketers who use blogs, Facebook, Twitter, and the like for word-of-mouth and viral campaigns, starting Dec. 1. more
  • Expand Your Local HorizonsSocial Media
    For the small-business owner, getting your name out via local search is a must. And to many marketers, that means optimizing for Google's universal results. After all, Google is the leader of the search-engine pack these days. But as David Mihm points out in a recent article at Search Engine ... more
  • It's a Secret (Wink, Wink)Social Media
    According to The Wrap, ABC has chosen an unorthodox way to promote a new comedy on its fall schedule—by keeping it hush-hush. "The network is offering the sneak peak of '[Modern Family]' only to members of a special online fan base it's built called ABC Inner Circle," writes Josef Adalian. ... more

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Social Media articles by the best and brightest in the field

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Social Media case studies, deconstructing real life examples and illustrating lessons learned

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Social Media online seminar broadcasts from the best minds in marketing

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