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Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers have been reluctant to use 'in your face' website sign-up forms that in any way resemble those popups of the ... more![The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/020812_glenn_engler_podcast_lg.jpg)
Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in this episode of Marketing Smarts. more
Never assume a customer who doesn't complain is a happy customer. According to a Bain & Company survey, major companies typically lose half of their customers over a five-year period. "Notice, it wasn't 'one year' or 'suddenly,'" writes Sean D'Souza at True You Marketing. "Clients have a tipping point. ... more
Most small-to-midsize businesses have mastered the basics of organic email list-building, making use of Web-based sign-up forms and even offering incentives to encourage subscriptions, but fewer than half use any type of email-to-social collaboration, limiting the potential of cross-channel marketing, according to a study by GetResponse. more
Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content—particularly images. Might Tumblr be the engine to boost your social growth in 2012? Depends on how you answer the burning question: Is Tumblr right for ... more
Over the past six years, an increasing number of US companies of all sizes have appointed a single executive who leads customer experience efforts across a business unit or the entire company, according to a new report by Forrester Research. more
The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media spend in 2012 (Booz Allen/Buddy Media). As the use of social media advances across the business spectrum, Edelman's David Armano has ... more![How to Influence the Influencers [Slide Show]](http://i.marketingprofs.com/assets/images/articles/lg/012012_slideshow_lg.jpg)
Getting influencers on your side is a major feat that can help exponentially amplify your message. But how can you win them over? Here is a five-point plan for effectively influencing the influencers. more
"If you are a large-volume sender of email, you should be signed up for all the feedback loops that are available," writes Tom Sather in an article at MarketingProfs. "Why? Because feedback loops are a great way to … increase customer satisfaction, and reduce sender questions and end-user complaints." While ... more
Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about." As Google's SVP-Engineering Vic Gundotra describes it, "behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and ... more
"Today I was sad," writes Tara Jacobsen at the Marketing Artfully blog. "I got a message from someone who I like a lot and have been 'friends' with on the Internet for a while." The problem? Unlike the steady stream of relevant content the business friend used to distribute, this ... more
"Malcolm Gladwell sold millions of copies of his book The Tipping Point, and he made millions of dollars on the concept he wrote about," writes Tim Reisterer at MarketingProfs. "But, he didn't discover it." That idea, it turns out, belonged to Morton Grodzins. Likewise, it was K. Anders Ericsson—not Gladwell—who ... more
It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself. Amalia Agathou of The Next Web understands. To help marketers get the art of social updating right, she has written an article on ... more
Any successful email campaign begins with a good offer. But you won't close the sale or earn the click-through if your copy doesn't do its job. For instance: Are you discussing features without explaining benefits? Or placing your call to action "below the fold" where subscribers won't see it unless ... more![Top 12 Customer Loyalty Trends for 2012 [Slide Show]](http://i.marketingprofs.com/assets/images/articles/lg/122311_slideshow_lg.jpg)
Customer loyalty is critical for driving sustainable business growth, but retaining customers remains a challenge for many businesses. To improve your customer loyalty strategies, tap into these trends that'll be big in 2012. more
"There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the other hand, she notes, marketers shouldn't focus so intently on small technical details that they lose sight of the big ... more
There appears to be a disconnect between what marketers think consumers want from social media and what consumers actually want: Most senior marketers say consumers "want to be heard," but consumers say they want exclusive offers in exchange for interaction, according to a report by the CMO Council. more
Brand managers are split on the current state of social marketing in their organizations: 50.8% say marketing via social media is already mainstream or will become so by the end of 2012, but nearly an equal proportion (49.2%) say social marketing will likely still be characterized by continued experimentation by ... more
More than three-quarters of US corporate marketers say they are aggressively (16%) or moderately (62%) shifting spending from traditional marketing to branded-content marketing, according to a study by the Custom Content Council (CCC) in partnership with ContentWise. more
We all know purchase confirmations are a great place to suggest complementary products and generate additional sales. But how well does your system work? In a post at the Bronto blog, Fawn Young recounts the story of an online retailer that had the right idea—but the wrong content. After purchasing a ... more
John McTigue believes the number of brand advocates you have is more useful than more-easily-accessible metrics like "How many hits?" or "How many likes?" for online marketing. Advocates are those folks who love your brand so much they evangelize it for you, provide detailed feedback, and are often the first ... more
In a post at her eponymous blog, Elaine Fogel asks how frequently you receive email with content that has no relevance. "I'll bet it's a lot," she says with certainty. "Let's just look at the ones you receive from companies and organizations that have your permission to send communications. Count ... more
Bored with the usual "Seasons Greetings" client postcard? Use a bit of holiday spirit to warm up your social campaigns! Meghan Gargan has made a list of do's and don'ts for sending social holiday greetings with panache. "While you should capture the magic and merriment of this time of year, ... more
When subscribers are receiving your general newsletter, what's the best way to get them registered for a newly launched supplement that focuses on a more specific topic? In a post at Email Karma, Matt Vernhout examines the pros and cons of just such an outreach from Beyond the Rack: "To keep you ... more
"When the weather is warm, the sun is shining and kids are out of school, I think about … the winter holidays," writes Kelly Glass at the Affinity Express blog. Preparing your holiday strategy months in advance might seem like overkill to many small businesses. But it's an effective way ... more
Customer Relationships articles by the best and brightest in the field
All Articles |
PRO Articles Only- The Inside Scoop on Using Twitter Lists for Profit and Sanityby Dave WienekeThe dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help you save time—and generate leads for your business. more
- 10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale Successby Hanna AndrzejewskaCustomers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips—and a campaign planner—to help you achieve seasonal sale success. more
- Four Easy Tactics for Becoming a Must-Follow Account on Twitterby Slavik VolinskyTwitter is a powerful channel that can help you connect with customers, promote products, and create brand awareness. Learn four tactics for making your Twitter account a social media heavyweight in your industry. more
- Break Down Marketing Silos Now: Build Engagement With Cross-Channel Marketing by Ron PersonMarketers have a tough job! No juggler's job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing is difficult. But creating a successful cross-channel marketing organization is possible. more
- Follow AMEX's Example of a Successful Facebook Campaignby Kimberly SmithSure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand engagement. more
- Five Ways to Create a Data-Driven Marketing Culture by Jim BergesonWhen handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions—and closing sales. Learn five ways to build a data-driven marketing culture that'll help you get results. more
- How Your Customers and Analytics Can Help Increase Online Salesby Nick StamoulisIncreasing your online sales isn't quick or easy, and it involves a lot of trial and error. Learn three steps that'll help you skip some of the guesswork and boost your website's conversion rate. more
- You Botched That Marketing Email. Now What?by John MurphyMistakes will happen—even to the very best email marketers. The key is responding appropriately. Learn six email blunders you may encounter, along with guidelines for rectifying them quickly and effectively. more
- Case Study: Why Targeting by Level of Engagement Worksby Becca WrightThe words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, active, and casual fans. more
- Seven Tips for Forging an Appropriate Online Apologyby Denise KellerDespite best efforts, mistakes happen to every small business at some point. The key is not to panic, but to apologize to customers—the right way—and assure them that you are still worthy of their trust, confidence, and respect. more
- The Email Marketer's Success Kit: Five Trends for 2012by Maciej OssowskiNow that 2011 is in our rearview mirrors, it's time to focus on 2012. Though the email marketing environment shifts especially swiftly, five dominating trends from 2011 will continue to reign this year. more
- Four Ways to Make Local Deals Workby Amy FowlerAre your daily deals promotions hurting your bottom line? It doesn't have to be that way. Here are four key tips for using daily deals to boost awareness, gain and maintain customers, and get results. more
- Eight Common Mistakes of Promotional Marketingby Steve BenidtSometimes promotions work, and sometimes they bomb. But what makes a promotion tank? Here are eight deadly sins that companies commit—and that you should avoid—when planning and executing promotions. more
- Six Steps for Rebuilding Your Brand After a Crisisby Larry BergIt's amazing how quickly a brand can find itself in a crisis, struggling to salvage its reputation. But your brand doesn't have to suffer. Learn six steps to take—before and after a crisis—that'll help rebuild customer confidence. more
- The Introverted Marketer's Guide to Attending a Conferenceby Lisa PetrilliAre you an introverted marketer? If so, attending busy conferences might make you very uncomfortable. Here are four ways to break through your challenges and get the most out of any conference. more
- Are You 'Messaging It Great'?: Five Lessons From Malcolm Gladwell and Morton Grodzins (Who?)by Tim RiestererHow did an author make millions writing about a stuffy academic concept someone else discovered? He messaged it great. Here are five key lessons on messaging your ideas, offerings, and strengths to appeal to customers. more
- Marketing Destination: Online Community... How to Survive and Thrive by Ronald Ladouceur, Melissa FiorenzaOnline communities can deliver outstanding ROI, but they rarely produce value without significant investment, professional management... and consistent, intelligent, and engaging interaction. more
- Five Commandments of Small-Biz Email Marketing Awesomenessby Gary LevittIs email marketing for your small business even worth doing? Yes, if you do it well. To ensure your campaigns are effective, you should be practicing the Five Commandments for email awesomeness. more
- 10 Questions + 10 Actions = Lead Generation Gainsby Dan McDadeIs your organization experiencing a critical gap between Marketing and Sales performance expectations and actual results? If so, answer these 10 questions and apply these 10 steps to close the gap and ensure results. more
- 12 Marketing Predictions for 2012by Brian Goffman2011 ushered in a host of changes in marketing, affecting social media, search, and customer relationships. What digital changes and trends should forward-thinking marketers anticipate in 2012? more
- Five Ways Your Loyalty Program Can Deliver the 'Wow' Factorby Fred ThompsonTo deliver the critical wow factor that draws people into loyalty programs and keeps them there, marketers must get inside customers' heads to identify what motivates them. Learn five key points about driving customer behavior. more
- Social Media Is Only Part of the Answerby Donna BletzingerThe best way to embark on a social media marketing strategy is to prepare in advance. To ensure success and maximize results, learn six questions you'll need to tackle before delving into your next social strategy. more
- What Social Media Can't Do for International Marketingby Liz EltingApplying social media marketing efforts to an international audience could present unique challenges—but it doesn't have to. Learn six best-practices that'll ensure the greatest ROI in localized social media. more
- Three Things Marketers Can Learn From a Law Firm (Yes, a Law Firm) About Creating Awesome Contentby Ann HandleyWhat can you learn about content marketing from video vignettes of lawyers speaking candidly about their professional philosophies and personal viewpoints? For one, you can humanize your business and show off your personality in a creative, interesting, and wholly unexpected way. more
- Five Ways to Navigate Today's Influencer-Relations Avalancheby Dan GreenToday, getting your story in front of an influential writer can mean getting it to a traditional journalist at an established publication, an independent blogger, or a peer-to-peer reviewer. And getting in touch with those key influencers is no easy task. Here's how you can do it. more
Customer Relationships case studies, deconstructing real life examples and illustrating lessons learned.
Check out our marketing Case Study Collections on hot topics including Social Media ROI, Mobile Marketing, Facebook and Twitter.
- How a Mom-and-Pop Operation Turned Itself Into a Cult BrandCoconut BlissCASE STUDY: Coconut Bliss's grassroots, customer-focused efforts have enabled the company to establish a nationwide presence in just a few short years, while nurturing an incredibly strong and genuine passion among customers. more
- Lessons From Martin Guitars: Three Ways to Survive a DownturnC. F. Martin & Co.CASE STUDY: C. F. Martin & Co. survived the Civil War, the Great Depression, and both World Wars. Inspired by its past, the guitar maker thrived in 2009. more
- SEO and Sex: A Recipe for SuccessDr. Helaine Smith, DMDCASE STUDY: How does an SMB owner run a business day to day, do his/her own marketing and promotion, and make sure the biz keeps going and growing? Just maybe, SEO+Sex=Success! more
- How AAA Went to Where Its Members Needed Help: Social Media SitesAmerican Automobile Association (AAA)CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond. more
- How Domino's Managed a Viral Video NightmareDomino's PizzaCASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight? more
- How IBM Offset the Impact of a Down Economy on Event AttendanceIBMCASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners. more
- How Getting Personal Helped Spur Renewals for the Golden State WarriorsGolden State WarriorsCASE STUDY: So maybe your organization hasn't had a stellar year. (Really, how many have?) But you still have fans. How can you reach out, in a more personal way, to keep the customers you have? more
- A Facebook Experiment in Ad TargetingOne Day, One JobCASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network. more
- How Low-Cost Conversation Starters Built Community, Generated LeadsOpen Kernel LabsCASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.) more
- How a User-Focused Website Boosted Sales at Jelly BellyJelly Belly Candy CompanyCASE STUDY: How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.) more
- How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User InterestsCisco SystemsCASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic. more
- Twitter + Coffee = A Delicious Elixir for Customer Acquisition and SalesCoffee GroundzCASE STUDY: The Houston-area coffee shop was just one among many, until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared. more
- A Fresh Way to Use Email as an Interactive ToolGarden Fresh Restaurant Corp.CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool. more
- Tips From Microsoft on Cultivating Customer Satisfaction & Loyalty on a Global ScaleMicrosoft CorporationCASE STUDY: With millions of customers in more than 90 countries, Microsoft has its hands full keeping customers satisfied and loyal. But it has found a way to do so—by using Web-monitoring tools, social-media analytics, and the energy of influencers. Read on for valuable insights. more
- How a Single Voice Recording Scored Immediate Ticket Sales for Boston CollegeBoston College AthleticsCASE STUDY: Boston College had just two weeks to inspire alumni and fans to make a last-minute trip to Florida after the school's football team secured its first conference title game. An enticing voice-marketing campaign quickly generated 5,000 ticket sales, netting $200,000. more
- How a Company's Word-of-Mouth Strategies and Customer Focus Helped Grow Its User Base 150%FreshBooksCASE STUDY: Small businesses need all the TLC they can get. Billing and invoicing online-solution provider FreshBooks knows that better than most. Its customer-centric focus is so fresh and refreshing, word-of-mouth has spread far and wide—and helped grow its user base 150%. more
- How Mobile Text Marketing Is Increasing Ancillary Revenues, Room Upgrades, and Customer LoyaltyDays for Business Alliance (Days Inn)CASE STUDY: Cutting-edge customer service that relies on mobile texting has helped an alliance of hotels to retain customers among the thinning number of business travelers—and avoid disaster during the economic downturn. Read on to see how. more
- How One Company's Content Marketing Improved Qualified Lead Generation, Boosted Revenue 38%Intellitactics, Inc.CASE STUDY: Good content can position your company as an expert in its field, delivering more and better-qualified traffic to your door. Here's how one company leveraged its vendor-neutral whitepapers, podcasts, and more to increase leads, conversion, and (ultimately) revenue. more
- How Kodak Generated Marvelous Results by Turning Users Into SuperheroesKodak Imaging NetworkCASE STUDY: Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner superhero (along with howls of laughter), generating traffic to—and sales for—KodakGallery.com. more
- How a Facebook Game Attracted 10 Times the Traffic, New Fans, Real SalesAdobe Systems, Inc.CASE STUDY: Here's how a single Facebook game application attracted more than 11,500 plays, 10 times the usual traffic, 5,500 new fans, and more.... more
Customer Relationships online seminar broadcasts from the best minds in marketing
Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.
- MarketingProfs University: Growing & Engaging Your Subscribers, Fans, and FollowersBroadcast on Feb 9, 2012
- Optimizing the Customer Journey: Strategy and Case StudyBroadcast on Feb 7, 2012
- Dan Pink on How to Apply Motivation 3.0 to Drive Customer ActionBroadcast on Jan 26, 2012
- Adapt or Die: the Changing Behavior of Today's Connected CustomerBroadcast on Jan 19, 2012
- The State of the Thank You EconomyBroadcast on Sep 22, 2011
- How to Strengthen Customer Experience on Four Social Media PlatformsBroadcast on Jul 28, 2011
- MarketingProfs University: Getting Your Website Strategy RightBroadcast on Jul 14, 2011
- The Art of EnchantmentBroadcast on Jun 2, 2011
- Creating Fresh B2B Video Content All Year LongBroadcast on May 26, 2011
- 8 Triggers that Turn Customer Distraction into TractionBroadcast on Apr 14, 2011
- MarketingProfs University: 11 Digital Trends to Watch in 2011Broadcast on Apr 7, 2011
- The NOW Revolution: Make Your Business Faster, Smarter & More SocialBroadcast on Mar 24, 2011
- The Truth About LeadsBroadcast on Mar 17, 2011
- Managing Your Reputation in a Social WorldBroadcast on Mar 10, 2011
- A Seven Step Scientific Method for Selling Social Media to SkepticsBroadcast on Feb 24, 2011
- Boost Your Booth: Tradeshow Strategies That WorkBroadcast on Feb 17, 2011
- Growing Your Fan Base and Engaging Effectively on FacebookBroadcast on Jan 20, 2011
- Fireside Chat: Hot Tips about Digital Marketing from DMFBroadcast on Dec 16, 2010
- 'Where's Waldo?' Getting Found and Gaining New Business on LinkedInBroadcast on Oct 14, 2010
Customer Relationships Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10 Author Series: How to Be Bold with Your Social Business AgendaReleased on Jan 27, 2012
- Take 10 Author Series: How to Enchant and Engage Your CustomersReleased on Nov 11, 2011
- Take 10: How to Create Home Page Content That Engages VisitorsReleased on Oct 28, 2011
- Take 10: How to Deal With Negative Comments on FacebookReleased on Aug 19, 2011
- Take 10: How to Host a Successful Twitter ChatReleased on Jul 8, 2011
- Take 10: How to Boost Event Attendance with Social Media MarketingReleased on Jun 3, 2011
- Take 10: How to Build a Better, Smarter Email ListReleased on May 20, 2011
- Take 10: How to Add a Facebook Like Box to Your WebsiteReleased on May 13, 2011
- Take 10: How to Create Your Own Online Press RoomReleased on May 6, 2011
- Take 10: 9 Ways to Make Your Webinars Start Strong and Finish BigReleased on Apr 1, 2011
- Take 10: How to Monitor Conversations with Free Online ToolsReleased on Mar 25, 2011
- Take 10: How to Socialize Your Email CampaignsReleased on Mar 18, 2011
- Take 10: Using LinkedIn Company Pages for Networking and ProspectingReleased on Nov 26, 2010
- Take 10: Crank Up Conversions With Your Facebook Welcome TabReleased on Nov 12, 2010
- Take 10: 8 Must-Have Apps for Showcasing Your Expertise on LinkedInReleased on Oct 8, 2010
- Take 10: Should You Have a Facebook Group, a Fan Page or Both?Released on Sep 3, 2010
- Take 10: Build Your Reputation at LinkedIn (in a Few Minutes a Week)Released on Jul 30, 2010
- Take 10: How to Market Your Products and Services on LinkedInReleased on Jul 16, 2010
- Take 10: How to Get Your LinkedIn Contacts Into Your CRM SystemReleased on Jul 16, 2010
Customer Relationships marketing downloads for the busy professional
- Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 WeeksMarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
- Influencer Marketing Success StoriesInfluencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
- Research Spotlight: TwitterA successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
- Social Media Integration Success StoriesTwitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
- Website Conversion Success StoriesMany marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
- Mobile Marketing Success StoriesMobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
- Facebook Success StoriesWhen it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
- Social Media ROI Success StoriesLearn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
- Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical InnovationEngaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
- Email Success Stories: How 11 companies are pushing the (electronic) envelopePropel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
- Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a TimeTwitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
- The Obama Playbook: How Digital Marketing and Social Media Won the ElectionWant to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
- Web 2.0 Marketing GuideHere's a straight shooting guide on how Web 2.0 can help you grow your business
- E-Newsletter How-To GuideThe e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
- SWOT Analysis How-To GuideThis comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
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