Email Marketing articles by the best and brightest in the field

• Case Story: Boosting Email-Subscriber Satisfactionby Stephanie Miller
  Sometimes doing a little more for your email subscribers can make a huge difference. Tafford Uniforms of North Wales, Pa., faced a challenge to engage email subscribers because of two common but seemingly incongruent realities. more
• Achieving Relevance in Direct Digital Marketing: An Introductionby Bryce Marshall
  There are five keys to making a relevance-centered approach a reality in your direct digital marketing programs(such as email, websites, mobile, and so on). more
• Man Bites Giraffe II: A Return Visit With Email Subject Lines From Real Companiesby Josh Nason
  When it comes to email subject lines, the Golden Rule hasn't changed: Tell what's inside, don't sell what's inside. If you have something to sell or a message you want to get across, that subject line better be good... or else your prospects might head to a different neighborhood. more
• Nine Email Tactics That Can Put You Out of Businessby Gwen Moran
  As the technology and the legal issues around email evolve, so should your email marketing programs. Otherwise, you could misstep, and that could cost you opportunities to communicate with your customers or constituents as well as damage credibility. Here are nine pitfalls to avoid, that can put you out of business. more
• Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer Baseby Ruth P. Stevens
  Everyone's looking to do more with less these days. After comparing the cost of postal mail (about a dollar apiece) with the cost of email (about a penny apiece) any B2B marketer is going to prefer using email as the medium for staying in touch with current customers and inquirers. No-brainer, right? But here's the rub: Most B2B companies have email addresses for only a fraction of their customers. And, even worse, if their privacy policies call for opt-in, only a fraction of that fraction are emailable. So, what are the options for business marketers to increase their customer coverage via email? Here are four approaches that can work. more
• Anatomy of a Novel-Sized Landing Page, Part 2by Kim MacPherson
  In Part 1 of this article, the author talked a little bit about the necessary components to a successful landing page: You need "bones" to hold it all together; you need to keep the message on track and motivating by maintaining a consistent theme throughout; and you need to stir emotions... pique curiosity... and so on. Once a prospect's heart (and all those emotions that go along with it) gets in the game, you're pretty much home free. Well... almost. more
• Three Ways to Personalize Your Email Marketing: Remember Who You're Talking toby Karen Talavera
  Sometimes we get so caught up in the procedural logistics of email marketing that we forget we're communicating with real people. We think in terms of lists, databases, target audiences, and segments. With email, as with conventional channels, it's important to remember that there are real people on the other end of our messages. When we press the send button, we're not just delivering messages to in-boxes, we're communicating with individuals. Here are three tips to help you personalize and "conversationalize" your email and, in so doing, remind yourself (or retrain your brain, if necessary) that there's a living, breathing person receiving those digital marketing messages you send. more
• Email Marketing Success Is All About the Value of Contentby Steve Adams
  A great-looking email template is important for establishing credibility and brand recognition with readers; but, as the old saying goes, never judge a book by its cover. The same mentality should always be applied to email campaigns. A nice-looking template means nothing if subscribers aren't engaged and interested in what you have to say. The content of your email or newsletter is vital to the success of your campaign. Whether creating awareness, generating sales, or building customer loyalty, it's important to remember what keeps customers coming back for more. more
• Suiting Up for Customer Loyalty: Email That Fitsby Stephanie Miller
  For every email marketer who has ever heard an executive say, "Email generates revenue, just send more email," this one is for you. Most email marketers care about their subscribers and want to provide a good experience. But sometimes, business demands make it hard to advocate for long-term subscriber value. Men's Wearhouse offers a great solution to this dilemma. more
• Spring Is Here: Time to Unclutter Your Email Marketingby Karen Talavera
  Here are five essential areas of any email marketing program that are worth poking around in. Turn over some rocks, and don't hesitate to dump anything you discover underneath that shouldn't be there. In the spirit of spring, let's do some email cleanup. more
• Customer Feedback to Improve Email Performance: Ingredients for Success from Betty Crockerby Stephanie Miller
  Marketers talk about asking for feedback all the time. Yet, few marketers take the time to really engage with subscribers on any level. That's why BettyCrocker.com stands out. more
• Pushing One-to-One Marketing Beyond Emailby R. J. Talyor
  You get it. Email needs to be relevant, timely, and personalized, and it has to arrive in the inbox—not the spam folder. When an email renders, it should load images perfectly, guide the eye through stunning, effective design that drives subscribers to convert—download, purchase, whatever. But effective one-to-one marketing is more than just email. more
• Anatomy of a Novel-Sized Landing Page (Part 1)by Kim MacPherson
  A good landing page should tell a story. But filling the page with fluff isn't going to sell your product or service. There is a method to the madness behind the creation of a great splash or jump page. And it's a pretty systematic, organized, and detailed method, at that. more
• Email Optimization: How Simple Changes Increase Open Rates, Clickthrough, Response, and Average Order Sizeby Debra Ellis
  Email marketing is likely your most effective tool for improving customer relationships, building brand awareness, and generating sales. It is also the most abused one. Practitioners of knee-jerk planning rely on emails to bolster a sagging month or fill in the holes left when other marketing techniques miss their mark. Even though it works (which is why it is abused), there is a price to be paid. Customers become disenchanted when they receive numerous emails promoting one sale after another or one product over and over. Everyone's threshold is different. Some may opt out after a week, others a month, and still others a year or more. (Note: there tends to be a jump in opt outs at the start of the New Year. People want to start fresh, so they do some housekeeping. If you saw a jump in opt outs in January, then you desperately need to review your email strategy.) The best way to avoid a mass exodus from your subscriber list is to have an email strategy that works with the rest of your marketing. more
• Five Questions to Ask Before You Hit Sendby Doug Stern
  Some businesses opting for digital instead of print do it because they've gone green. Others want to harness the internet's speed, reach, and other capabilities. The rest like the convenience of online or have some other strategic purpose that points them that way. But it might pay to slow down and make sure that you've picked the better route... or, combination of tools. So, here's a list of filters to consider. more
• Data-Driven Campaigns: Five Ways to Leverage the Customer Data You Have to Drive Conversions and Salesby Morgan Witt
  As marketers, we are all looking to reach "nirvana": targeting the right person with the right message at the right time. It's the clear path to driving conversion rates that exceed expectations. The days of blasting promotion messages to all are dead and gone. The conversation has changed. We must put ourselves in customers' shoes and target them individually as best we can through data-driven strategies. more
• Deliver a One-Two Punch: Tap the Synergy Between Email and Social Mediaby Ross Kramer
  There are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each other. Think of it this way: Social media is for awareness; email is for retention. more
• Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generationby Yael K. Penn
  Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic list growth may take time and effort, you will love the rewards. Consider the following techniques to acquire new leads and grow your list with success. more
• E-Marketing: Greening the Digital Processby Chet Dalzell
  For those of us who were brought up e-marketing, e-shopping, e-dating, e-gossiping—and all things e—we may feel smug that we are truly paperless (are we really?), and thus we are so green in our behavior that who would dare cast a stone at us? Well, it's time to wake up. Direct mailers can actually be very responsible environmentally—and perhaps e-marketers need to pay closer attention to the environmental life cycle of digital commerce. more
• Five Reasons to Change Your Registration Page (and Boost Conversions)by Amy Gesenhues
  Want to improve your online conversion rates? Reconsider your registration page. Whether your conversion process includes registering for a demo, signing up for an e-newsletter, or making a purchase, there are particular rules you should follow. more

Email Marketing: See all 332 marketing articles

Email Marketing case studies, deconstructing real life examples and illustrating lessons learned

• Reviving the Dead List to Grow Email RevenuesPerricone MD
  CASE STUDY: All your opt-ins won't stay loyal forever: Interests change, as do expectations about messaging and frequency. Even as your list grows, so will the number of unopened emails. So you should cut off the "dead weight," right? Not so fast, there might still be money to be made. more
• Three Small (Biz) Steps to Increased Product & Service Sales, Recession EditionPaul Hyland Salon & Day Spa
  CASE STUDY: Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped this small business beat the recession blues. See how. more
• How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, SalesFairytale Brownies
  CASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings. more
• How a Women's Clothing Retailer Bucked the 2008 Downturn, Upped Revenues via EmailIntermix
  CASE STUDY: Today's economy has earnest marketers scrambling for consumer attention. As inboxes become inundated with yet more marketing messages, the bar continues to inch higher for those attempting to stand out from the clutter. Here's how one retailer tweaked its email program to grow revenue, even in this market. more
• How New Media Helped a Rural UK Mail Order Company Go Nationwide, GlobalWiggly Wigglers
  CASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results. more
• How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-LeadTripmela, Inc.
  CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it. more
• How Weekly Reader Boosted Renewals by Altering Its Direct Marketing Package and CollateralWeekly Reader
  CASE STUDY: Weekly Reader, a publisher of materials for elementary and secondary schools, needed to improve direct mail renewal rates, which had been trending downward. A simple redesign and copy change worked to increase the response rate and orders for the fall school year. more
• How an Email Marketing Solution Startup Signed up 300 Customers in 7 DaysMad Mimi
  This past spring, Mad Mimi's marketing challenge was to create a big splash in the crowded pool of email marketing providers. With no ad budget, the company reached out virally to certain segments of the tech community, including bloggers. The result: a grassroots-driven awareness, positive buzz, and some 300 new customers within a week. more
• How a Consumer Electronics Company Leveraged the Power of Community to Uncover Market Preferences and Build Excitement for a New Product LineEastman Kodak Company
  When it chose to enter the saturated inkjet market 20 years late, Eastman Kodak had a few surprises up its sleeve. Still, the company found it also needed a little marketing ingenuity if it was to gain market share. more
• How a Digital Input Device Manufacturer Increased Engagement With Customers, Upped Holiday SalesWacom Technology Corp.
  Wacom's digital pens and their capabilities are well-known in the business world. To continue growing, however, the company needed to address the consumer market. Here's how it effectively reached a new fan community. more
• How a Rental Car Firm Upped New York Revenue 24%, Improved Customer ServiceDollar Thrifty Automotive Group
  In late 2006, Dollar's business was slowing at New York's LaGuardia airport. With some outside help, the local marketing manager developed an email survey, then used the answers to pinpoint Dollar's weaknesses. The resulting efficiencies helped Dollar grow its parking-related business by 24%. more
• How the Kimpton Hotel Group's Affinity-Based Email Program Boosted Bookings Revenue FivefoldKimpton Hotels
  Kimpton Hotels had successfully created a loyalty program, but its email program was lagging. By implementing an email strategy that focused on segmentation and targeting individual preferences, and by adding a corporate branding strategy, the company increased email bookings fivefold. more
• How a Seasonal Business Increased Off-Season Sales With Five Simple Email TacticsBlooms Today
  Business for Blooms Today boomed around Mother's Day and Valentine's Day. But the company needed a way to drive sales during non-peak times. Via a new email strategy, it increased non-seasonal sales—as well as open and clickthrough rates—and grew its email list 40% in just over a year. more
• How Garden Fresh Realized a Huge Gain in Web Traffic and Longer-Term Loyalty via EmailGarden Fresh Restaurant Corp.
  Garden Fresh Restaurants sought to increase customer engagement with its "Club Veg" loyalty club, totaling more than half a million opt-in members. Its two interactive email campaigns worked like a charm -- leading to huge increases in site traffic and boosting customer loyalty. more
• How a State Agency's Anti-Smoking Campaign Effectively Reached Teens via the Web, TV and Live EventsColorado State Tobacco Education & Prevention Partnership (STEPP), a division of the Colorado Department of Public Health & Environment
  One of the more successful tobacco control programs is the "Own Your C" campaign commissioned by the state of Colorado, which has effectively found ways to resonate with this hard-to-reach demographic. more
• How a Software Firm's Soft-Sell, Educational Webcasts Helped Double SalesSoftrax Corp.
  Softrax Corp.'s enterprise software automates a company's entire revenue cycle. With the advantages of automation not always apparent to potential customers, Softrax based its marketing strategy on educating the market, while competitors relied mostly on advertising. Webcasts featuring government and industry experts—with only an indirect connection to Softrax apparent—formed the core of the new strategy, and within four years helped double revenues. more
• How an ISP Used Online Chat to Lower Customer Service Costs and Achieve an 80% Customer Satisfaction RateEarthlink, Inc.
  Earthlink, one of the country's smaller Internet service providers, serves just over 5 million customers. To differentiate itself, it has decided to provide superior customer service. An early adopter of chat technology, it has sought to actively offer efficient online customer service via chat—both shifting customer support away from the less-efficient phone channel and increasing customer satisfaction while dramatically reducing expenses. more
• How a Pet Food Company Is Building a Loyal Customer Base via Highly Targeted EmailsRoyal Canin Canada
  Royal Canin Canada puts an enormous budget behind creating customized, breed-specific pet food. But many pet owners don't realize how much their dog or cat could benefit from a specially formulated food. By creating a loyalty email program targeted with information on specific breeds, Royal Canin was able to earn the role of trusted adviser. The email program now reaches 8% of current customers, maintains a remarkable 80% click-through rate, and has an unsubscribe rate of less than 2%. more
• How a Software Company Became a Marketing Partner By Adding Mobile DataSalesTrac, Inc.
  When the clients of SalesTrac, Inc., were looking for more in-depth consumer insight to determine the effectiveness of their promotional events, SalesTrac seized the opportunity to provide increased value through an all-in-one system that added survey management and real-time reporting of consumer feedback to its services. Check out the results. more
• How a Private Software Company Doubled Its Email Campaigns and More Than Quadrupled Sales LeadsPavilion Technologies
  Privately held Pavilion Technologies knows how important it is for businesses to track ROI. But two years ago, its marketing department realized it was having trouble tracking its own ROI. Pavilion ultimately found a solution through a software system that helps monitor all prospects who visit its Web site. more

Email Marketing: See all 29 case studies

Email Marketing online seminar broadcasts from the best minds in marketing

• How to Motivate Online Action: Compelling Incentives for B2B Lead GenerationAttendee rating:  - Nov 6, 2008
• Getting Through and Staying Clean: Improving Your Email Sender ReputationAttendee rating:  - Aug 15, 2008
• Getting Through and Staying Clean: Better Email DeliverabilityAttendee rating:  - Aug 14, 2008
• Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and MoreAttendee rating:  - May 22, 2008
• Promotions: Instant Gratification for Small Business MarketersAttendee rating:  - Dec 14, 2007
• Reaching Your Prospect's Inbox: Better Email DeliverabilityAttendee rating:  - May 10, 2007
• How to Develop Quality e-Newsletter Content Without Breaking the BankAttendee rating:  - Apr 19, 2007
• Testing, Testing -- The Last (and Best) Direct Marketing TacticAttendee rating:  - Mar 15, 2007
• Crash Course #9: Direct Marketing Techniques for B-to-B Lead GenerationAttendee rating:  - Mar 1, 2007
• e-Newsletters: Get Attention and Build LoyaltyAttendee rating:  - Feb 22, 2007
• Crash Course #8: Email - The Power Channel in Direct Marketing TodayAttendee rating:  - Feb 15, 2007
• Crash Course #7: Integrated Media Planning in B-to-B Direct MarketingAttendee rating:  - Feb 1, 2007
• Crash Course #6: Direct Marketing Creative SavvyAttendee rating:  - Jan 25, 2007
• Crash Course #5: The Wide World of Direct Marketing on the WebAttendee rating:  - Jan 18, 2007
• Crash Course #4: Integrated Media Planning in Direct Marketing to ConsumersAttendee rating:  - Dec 14, 2006
• Crash Course #3: How to Craft a Compelling Direct Marketing Offer and Call-to-ActionAttendee rating:  - Nov 30, 2006
• Crash Course #2: How to Build and Manage Your Marketing DatabaseAttendee rating:  - Nov 2, 2006
• Crash Course in Direct Marketing: First Seminar in a 10-Seminar SeriesAttendee rating:  - Oct 19, 2006
• Email Marketing Success: 10 Campaigns Examined for Better and for WorseAttendee rating:  - Aug 24, 2006
• The Ultimate Question, with Fred ReichheldAttendee rating:  - Jul 11, 2006

Email Marketing: See all 25 seminars

Email Marketing mini articles distilling bite-sized advice (from our Get to the Point newsletters)

• Time After Time After TimeEmail Marketing
  "We fuss over subject lines, offers, calls-to-action, and targeting, but sometimes a lack of response is simply a matter of timing," says Mark Brownlow in a post at the Email ...
• How Dare You Assume That?Email Marketing
  When you hand someone a business card at a conference, do you assume your email address will be added to their list for marketing campaigns? Probably not. And that's why ...
• It All Comes Down to ProcessEmail Marketing
  We spend a lot of time discussing topics like deliverability and relevance, but rarely touch on another factor that plays a critical role in successful email marketing campaigns. "Process is ...
• Limit Your Negative ExposureMarketing Analytics
  In a post at the MineThatData blog, Kevin Hillstrom poses a scenario in which 100 of your online customers abandon their shopping carts on a Monday. The following day, after ...
• Mom Probably Knows BestEmail Marketing
  In a post at the Deliverability.com blog, Dennis Dayman presents a short series of off-the-cuff emails that his wife wrote in response to his question about video in email marketing ...
• Getting Testy Again and AgainEmail Marketing
  "Testing can be a powerful tool to move your email marketing program forward," says Kelly Lorenz in a post at the Bronto blog. "Testing can also help you move from ...
• Nobody Likes a Wild-Goose ChaseEmail Marketing
  Chad White of the Retail Email blog was impressed when he recently received an email from Lands' End with this subject line: Free Shipping + 20-50% off summer! Swim, shorts, ...
• Analyze ThisMarketing Analytics
  When analyzing the success of your email campaigns, you might be staring right at useful data that goes unused. Take, for instance, the amount of newsletter copy used to tease ...
• Mixology 101Email Marketing
  In a post at the Daily Fix blog, Stephanie Miller says you don't have to choose between the social and email channels. "No need to take sides, my friends," she ...
• Do It Now: Get WhitelistedEmail Marketing
  Mailer Alert: A new Yahoo Mail feature—the "contacts button"—should make whitelisting even more important for email marketers. "You get a lot of emails, some good (from friends, family, even favorite ...
• Be a Pocket MillionaireInteractive Marketing
  Right in time for the much-anticipated iPhone OS 3.0 Software Update debut on June 17, AdMob has introduced a slew of ad units that will help enterprising advertisers make the most ...
• Latest List-Growing StrategiesEmail Marketing
  In cooperation with Ball State University and the Email Marketers Club, ExactTarget studied 18 methods used by marketers to build an email list. Among the results published in its 2009 ...
• Short, Sweet and Clicked-ThroughEmail Marketing
  In a post at the DIRECT website, Ken Magill discusses the results of a survey conducted by MailerMailer. Among its more interesting findings: Subject lines containing up to 35 characters ...
• Get Them to Give a HootEmail Marketing
  "Very few executives give a hoot about opens and clicks," says Stephanie Miller in a post at the Daily Fix blog. "In fact, very few marketers even look at their ...
• You Talkin' to Me?Interactive Marketing
  Once in a while, a digital ad grabs you just like that. And one thing that really boosts its impact is if the person featured in it is—you. Read on:  Last year, to sell tickets ...
• The Three Rs of Recession MarketingMarketing in a Downturn
  "There are three 'R' words—retention, repurchase and referral—that can help your company survive and thrive during the 'R' word that's plaguing our economy, the recession," says Deborah Eastman in a ...
• Subject: Rock On!Email Marketing
  "A subject line … invites others into your email marketing open house," says Josh Nason in an article at MarketingProfs. "If you have something to sell or a message you ...
• Lights! Camera! Take Action!Email Marketing
  It's a simple fact: We love watching online videos. In a post at the Digital Marketing blog, Eydie Cubarrubia cites Nielsen Online research that found 119 billion unique viewers watched 7 ...
• Think of It as a ClubEmail Marketing
  You understand how email delivery works, but perhaps you have trouble explaining the process to your boss, a client or a colleague. If so, you're in luck. An entertaining post ...
• No Chocolate in the Peanut Butter!Email Marketing
  "There are many similarities between social media marketing and email," says Ross Kramer in an article at MarketingProfs, "but they are two distinct marketing channels and they should be used ...

Email Marketing: See all 189 quick reads

Email Marketing marketing downloads for the busy professional

• Email Success Stories: How 11 companies are pushing the (electronic) envelope
  Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
• Direct Marketing How-To Guide: Your Template for Optimal Media Selection for B2B Marketing
  Find out what's new, what's hot and what's not in B2B marketing trends.
• Email Marketing How-To Guide
  Get the most up-to-date info on email marketing. Step-by-step guides and answers to all those annoying questions about contradicting metrics.
• Small Biz How-To Guide: Avoiding Key Pitfalls
  Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
• Lead Generation How-To Guide
  Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
• B2B Direct Marketing How-To Guide
  Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
• Paid Search Advertising Template
  If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
• Trade Show Marketing Template
  Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
• Email Marketing Summit 2005 - MP3 Recording
  Email Marketing Summit 2005 - MP3 Recording
• Email Marketing Summit 2005 - Transcript
  Email Marketing Summit 2005 - Transcript
• Marketing ROI and the Sales Funnel
  In this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.

Email Marketing: See all 13 downloads

Email Marketing Daily Chirp for the busy professional

• Marketing Addictionary: 'Emalfeasance'
  Emalfeasance (noun): A particular kind of guilt caused by a pile of unanswered email. more
• 'Hello, First Name': How to Avoid Being an Email Cliché
  Imagine that a typically obnoxious B2B-marketing email has come to life—and he wants to talk to you even though you can't remember where you met or why he has your address. In a video, Mark Brownlow of Email Marketing Reports adopts the off-putting persona, and shows us why we never want to be "that guy." more