• Somebody's Watching MeEmail Marketing
  In March 2008, Amber Duick began receiving email messages from a criminal fugitive who identified himself as Sebastian Fowler. "Amber, mate!" read one missive. "Coming 2 Los Angeles. Gonna lay low at your place for a bit till it all blows over." Over the course of five days, he advised ... more
• Why? Because I Can!Email Marketing
  "Give a man a hammer," says Lori Feldman at The Database Diva blog, "and everything looks like a nail. Email marketing campaign software often has the same effect on novice email marketers. They forget how much they hate advertising mail when they start sending it out themselves." It's a hazardous mindset—and ... more
• [Your Name Here]Email Marketing
  Marketing messages with personalized subject lines usually fail to impress DJ Waldow. "[Most] of those emails use my first name as the 'hook' to get me to open," he writes in a recent post at the Email Experience Council blog. "This never works for me. Never. I know it's fake. ... more
• Wonder-Twin Powers, Activate!Email Marketing
  Inactive subscribers are a conundrum for email marketers. Although they treat your messages with apparent indifference, they never opt out; as a result, you continue to send messages that they continue to ignore. You naturally want to reactivate these recipients so you can revive relationships and make future sales.  Now here's ... more
• Reports of Email's Death ExaggeratedEmail Marketing
  While some believe that the rise of Twitter and Facebook has sounded email's death knell, Jordan Cohen, writing at the Pivotal Veracity blog, disagrees. He takes issue with statements like this one from the Wall Street Journal: "Email has had a good run as [the] king of communications. But its ... more
• Want Spam With That Spam?Email Marketing
  A few years ago, Neil Schwartzman downloaded—but never used—the trial version of an anti-spam software program. "It turned out it was Windows-only," he explains at his blog, "so I never installed it, as I use a Mac. Have done since 1986." Following the download, he received the customary follow-up—one email to ... more
• D0n't Do T.hisEmail Marketing
  If you visit political blogs, you may have noticed that some bloggers try to outsmart content filters that flag incendiary words by substituting numbers and symbols for letters (e.g., pr0p@ganda), or by inserting periods or spaces where they don't belong within words (e.g., m.orons). Unfortunately, says Karl Foxley, he has begun to ... more
• Are You That Into Me?Email Marketing
  "During the sales process [with potential email service providers] you will meet rainmakers, executives, subject-matter experts, high-level technical support, and creative directors and so on," says Bryan Stapp in a post at the Loud Amplifier Marketing blog. "The real question is: Who is going to be there after the contract ... more
• The Ho-Ho Heat Is OnEmail Marketing
  "The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online," says eROI's Alex Williams in a MarketingProfs article on key takeaways from his podcast with Chad White of Smith-Harmon. As you experience this holiday season's campaigns ... more
• Here Today, Bored TomorrowEmail Marketing
  You've done a great job of cultivating your email list—and your subscribers have rewarded your efforts with extraordinary loyalty. So far, so good. But Mark Brownlow of Email Marketing Reports says such best-case scenarios come with their own unique set of pitfalls: Becoming complacent. When you don't have to ... more
• Digital Marketing Factbook: A Glimpse InsideEmail Marketing
  This article presents a small sampling of the vital research data about today's email, search, and social media marketing that's contained in the MarketingProfs Digital Marketing Factbook, designed to be a comprehensive resource for every online marketer. more
• Does This Look Like Spam to You?Email Marketing
  "We all have opinions about what constitutes spam," begins a post at the Marketance blog. Indeed, while some would argue that meeting the letter of the CAN-SPAM law puts you in the clear, others insist such legislation is merely the jumping-off point for best practices. In the end, spam is ... more
• Cheer-in the Holidays!Email Marketing
  "The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us," says Karen Talavera in an article at MarketingProfs. And though marketers face the challenge of lingering recession worries, you can still add holiday sparkle to a subscriber's inbox, ... more
• Just Give Me the Facts, Ma'amEmail Marketing
  When your email campaigns encounter deliverability issues—especially those for which you are not at fault—you might think the best way to resolve your problem is to make friends with an ISP representative and schmooze your way to an acceptable solution. But in a post at the Word to the Wise blog, Laura ... more
• Don't Be Guilty by AssociationEmail Marketing
  You have a squeaky-clean opt-in list of subscribers who love the content you send—including highly relevant offers from your partners. But if you're using third-party content and templates (their HTML code for that content) for these campaigns, be aware that another company's bad behavior can have a negative impact on ... more
• Just Show Me What You WantEmail Marketing
  When you have products or services that customers don't buy on a regular basis—for instance, big-screen televisions or luxury excursions on the Orient Express—targeted email offers based on previous purchases may not be the best way to determine what they want next. That's why Sean Duffy of the UK-based EmailCenter ... more
• Is This Stamp-Worthy?Email Marketing
  "Stamps (remember those?) make direct mail work," says Seth Godin in a post at his blog. "Because it costs money to send a piece of junk mail, you'll think two or three times before you mail something to a million people." And how. But because they think of email as "free," ... more
• B2B Marketers Shift Strategy, Focus in 2009Email Marketing
  Read this exclusive excerpt from "B2B Marketing in 2009: Trends in Strategies and Spending," recently published by MarketingProfs and available in full to Premium members. more
• How a Minority Can Look Like a MajorityEmail Marketing
  Let's say a travel company sends out a series of email messages with a variety of offers. Campaigns 1 and 3 produce average clickthrough rates of just over 4 percent; campaigns 2 and 4, however, generate rates of 6.68 percent and 6.4 percent, respectively. "Clearly, emails 2 and 4 resonated ... more
• Try an Event-Driven EmailEmail Marketing
  In a post at the Email Wars blog, Dylan Boyd praises a recent message from Banana Republic. The minimalist email used simple text on an all-black background to announce an online sale that took place on 09.09.09. The copy read like this: "9 Hours Only! 20% off our favorite styles ... more
• Death by Email: A Quick How-toEmail Marketing
  There are infinite ways to destroy an email marketing program. And in a recent humorous post at the Deliverability.com blog, Andrew Kordek explains how to ruin your reputation in nine easy steps. It's easier than you think! Among Kordek's "tips": Blather. "First and foremost," he begins, "you need to understand ... more
• Get Out That RakeEmail Marketing
  "Dog Whisperer" Cesar Millan had a problem. With an abysmal delivery rate of 81.29 percent, his email campaigns weren't getting through to many of the people who wanted them. "The company was constantly getting complaints from its subscribers," explains a mobileStorm case study. "Consumers claimed they hadn't received Cesar Millan's ... more
• Open Rates Up 18.2%, Says EpsilonEmail Marketing
  Open rates for marketing emails are up 18.2% over open rates for 2Q08, with 14 of 16 industries tracked experiencing a YOY increase in this metric. more
• This Will Be on the TestEmail Marketing
  "Something that we preach at eROI is to TEST TEST TEST," says Ryan Buchanan in a post at the company's blog. "We believe that testing should be an integral part of every email marketing campaign." If you're not sure how to get started, eROI comes to the rescue with a ... more
• Anecdotally SpeakingEmail Marketing
  Not long ago, the friend of a MarketingProfs colleague—we'll call him Pete—sighed in annoyance as he tapped furiously on his iPhone's keypad. He was visibly angry as he explained he had just received "the thousandth email this month" from a major retailer. "I'm sick of it," he said. "I'm unsubscribing. ... more

Email Marketing: See all 212 items

Email Marketing articles by the best and brightest in the field

• Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About It by Morgan Stewart
  Most consumers who use Facebook and are a "fan" of a company or brand don't believe they have given those companies permission to market to them; many don't believe marketers are welcome in social networks at all. But here's how companies can connect with fans without turning them off. more
• Making Your Email 'Social-able'  by Kara Trivunovic
  Take a minute and think about the folks with whom you socialize. You may have a professional network (LinkedIn) and a personal network (Facebook). You may tweet for fun or business, or for both—or maybe you just follow some sports figures on Twitter to keep up to date on the ... more
• Email Marketing Tips for the 2009 Holiday Season by Alex Williams
  The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online. Email marketing is a powerful tool that retailers can use to build their brands and increase sales during that crucial period. more
• Three Strategies for Inspired Holiday Email in Tough Times by Karen Talavera
  The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us, even though we're barely past the back-to-school rush. Already, it's holiday marketing time. Yet, in recessionary periods, what is normally a festive season is not all sweetness and light—for consumers ... more
• Improving Campaign Deliverability for PC and Mobile Users by Wendy Lowe
  All the time spent planning your campaigns seems like a waste if a large number of your email messages are not making it to your subscribers' inboxes. Moreover, the constant evolution of technology means more people are checking their email with their mobile devices. For email marketers, that means one thing: ... more
• Measuring What Matters in Email Marketing, Part 2 by Karen Talavera
  There are many approaches to using email-campaign metrics to measure and improve marketing performance. The following are the top five approaches, along with appropriate measures and usable insights for each. more
• Growing Subscription Revenue With Triggered Emails and Online Renewals: How Three Companies Did It by Winston Bowden
  Publishers, membership-based organizations, and anyone who manages subscriptions can benefit from triggered emails by using date-based triggers to remind customers to renew. Automating this process saves time and money. Even more important, using triggered emails can significantly boost your response rates on renewals. The following case studies illustrate how three organizations ... more
• How Social Is Socially Acceptable in Email? by Stephanie Miller
  Marketers face a bit of a quandary in deciding how social to be. There is a seemingly endless number of social networks, all with conversations that might be relevant to the business. When it comes to email, the issue becomes trickier still: If supporting every social network out there is too ... more
• Measuring What Matters in Email Marketing, Part 1 by Karen Talavera
  It's high time for email marketers to assess campaign performance in terms of the business and marketing goals, objectives, and contribution expectations that matter. So how do you figure out what matters? Hint: There is no one-size-fits-all answer. more
• Segment Email and Social Networks for a Vitamin-Power Boost by Stephanie Miller
  Here's how Nature Made is combining email and social networking to build stronger email connections with customers and prospects. more
• Grow Your Opt-in Email List: A Five-Step Guide by Kimberly Smith
  Consistently expanding your opt-in list is one means of further increasing your email returns. The following five-step program is aimed at helping you achieve that goal. more
• In Email, Emphasize Quality, not Quantity by Louis Chatoff
  Email marketing has rapidly become all about quality: the quality of the sender's content and the quality of the sender's email addresses. Keeping the content simple and valuable is the key to crafting a quality email message. Trying to cram too much useless information into a message will leave the ... more
• Eliminate Fear: Use Your Click-Through Data! by Josh Nason
  In every email campaign, you should have direct links to specific pages on your website, helping you gauge and track what's moving the meter in your emails. If you're using a proper email service provider (ESP), you should be able to easily see in real time who clicked on those ... more
• Does Your Email Need a Frequency Adjustment? Ways to Tune the Dials by Karen Talavera
  What to send, and how often, are the top questions facing any email-marketing-program manager today. Yet, all too often, frequency for the sake of frequency trumps relevancy in this channel. It's a classic catch-22: Email works so well that it runs the risk of undermining its own potential. more
• The New Direct Mail: Five Tips to Turn Print Campaigns Into Gold by Randy Spurrier
  Twitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct mail. more
• A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and Segment by Steve Adams
  Email is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and small-business owners. more
• How to Use Predictive Analysis to Make Email Marketing Even More Profitable by Arthur Middleton Hughes
  Predictive analysis has a long and profitable history with direct mail. Millions of dollars have been saved by focusing on those customers most likely to buy—and not mailing to those who are unlikely to be interested. Email marketing is a different story. Emails are so cheap to send that the attitude ... more
• Case Story: Boosting Email-Subscriber Satisfaction by Stephanie Miller
  Sometimes doing a little more for your email subscribers can make a huge difference. Tafford Uniforms of North Wales, Pa., faced a challenge to engage email subscribers because of two common but seemingly incongruent realities. more
• Achieving Relevance in Direct Digital Marketing: An Introduction by Bryce Marshall
  There are five keys to making a relevance-centered approach a reality in your direct digital marketing programs(such as email, websites, mobile, and so on). more
• Data-Driven Campaigns: Five Ways to Leverage the Customer Data You Have to Drive Conversions and Sales by Morgan Witt
  As marketers, we are all looking to reach "nirvana": targeting the right person with the right message at the right time. It's the clear path to driving conversion rates that exceed expectations. The days of blasting promotion messages to all are dead and gone. The conversation has changed. We must put ... more
• Man Bites Giraffe II: A Return Visit With Email Subject Lines From Real Companies by Josh Nason
  When it comes to email subject lines, the Golden Rule hasn't changed: Tell what's inside, don't sell what's inside. If you have something to sell or a message you want to get across, that subject line better be good... or else your prospects might head to a different neighborhood. more
• Nine Email Tactics That Can Put You Out of Business by Gwen Moran
  As the technology and the legal issues around email evolve, so should your email marketing programs. Otherwise, you could misstep, and that could cost you opportunities to communicate with your customers or constituents as well as damage credibility. Here are nine pitfalls to avoid, that can put you out of ... more
• Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer Base by Ruth P. Stevens
  Everyone's looking to do more with less these days. After comparing the cost of postal mail (about a dollar apiece) with the cost of email (about a penny apiece) any B2B marketer is going to prefer using email as the medium for staying in touch with current customers and inquirers. ... more
• Deliver a One-Two Punch: Tap the Synergy Between Email and Social Media by Ross Kramer
  There are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each other. Think of it this way: Social media is for awareness; email is for retention. more
• Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generation by Yael K. Penn
  Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic list growth may take time and effort, you will love the rewards. Consider the following techniques to acquire new leads and grow your ... more

See all Marketing Articles

Email Marketing case studies, deconstructing real life examples and illustrating lessons learned

• A Fresh Way to Use Email as an Interactive ToolGarden Fresh Restaurant Corp.
  CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool. more
• Reviving the Dead List to Grow Email RevenuesPerricone MD
  CASE STUDY: All your opt-ins won't stay loyal forever: Interests change, as do expectations about messaging and frequency. Even as your list grows, so will the number of unopened emails. So you should cut off the "dead weight," right? Not so fast, there might still be money to be made. more
• Three Small (Biz) Steps to Increased Product & Service Sales, Recession EditionPaul Hyland Salon & Day Spa
  CASE STUDY: Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped this small business beat the recession blues. See how. more
• How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, SalesFairytale Brownies
  CASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings. more
• How a Women's Clothing Retailer Bucked the 2008 Downturn, Upped Revenues via EmailIntermix
  CASE STUDY: Today's economy has earnest marketers scrambling for consumer attention. As inboxes become inundated with yet more marketing messages, the bar continues to inch higher for those attempting to stand out from the clutter. Here's how one retailer tweaked its email program to grow revenue, even in this market. more
• How New Media Helped a Rural UK Mail Order Company Go Nationwide, GlobalWiggly Wigglers
  CASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results. more
• How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-LeadTripmela, Inc.
  CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it. more
• How Weekly Reader Boosted Renewals by Altering Its Direct Marketing Package and CollateralWeekly Reader
  CASE STUDY: Weekly Reader, a publisher of materials for elementary and secondary schools, needed to improve direct mail renewal rates, which had been trending downward. A simple redesign and copy change worked to increase the response rate and orders for the fall school year. more
• How an Email Marketing Solution Startup Signed up 300 Customers in 7 DaysMad Mimi
  This past spring, Mad Mimi's marketing challenge was to create a big splash in the crowded pool of email marketing providers. With no ad budget, the company reached out virally to certain segments of the tech community, including bloggers. The result: a grassroots-driven awareness, positive buzz, and some 300 new customers within a week. more
• How a Consumer Electronics Company Leveraged the Power of Community to Uncover Market Preferences and Build Excitement for a New Product LineEastman Kodak Company
  When it chose to enter the saturated inkjet market 20 years late, Eastman Kodak had a few surprises up its sleeve. Still, the company found it also needed a little marketing ingenuity if it was to gain market share. more
• How a Digital Input Device Manufacturer Increased Engagement With Customers, Upped Holiday SalesWacom Technology Corp.
  Wacom's digital pens and their capabilities are well-known in the business world. To continue growing, however, the company needed to address the consumer market. Here's how it effectively reached a new fan community. more
• How a Rental Car Firm Upped New York Revenue 24%, Improved Customer ServiceDollar Thrifty Automotive Group
  In late 2006, Dollar's business was slowing at New York's LaGuardia airport. With some outside help, the local marketing manager developed an email survey, then used the answers to pinpoint Dollar's weaknesses. The resulting efficiencies helped Dollar grow its parking-related business by 24%. more
• How the Kimpton Hotel Group's Affinity-Based Email Program Boosted Bookings Revenue FivefoldKimpton Hotels
  Kimpton Hotels had successfully created a loyalty program, but its email program was lagging. By implementing an email strategy that focused on segmentation and targeting individual preferences, and by adding a corporate branding strategy, the company increased email bookings fivefold. more
• How a Seasonal Business Increased Off-Season Sales With Five Simple Email TacticsBlooms Today
  Business for Blooms Today boomed around Mother's Day and Valentine's Day. But the company needed a way to drive sales during non-peak times. Via a new email strategy, it increased non-seasonal sales—as well as open and clickthrough rates—and grew its email list 40% in just over a year. more
• How Garden Fresh Realized a Huge Gain in Web Traffic and Longer-Term Loyalty via EmailGarden Fresh Restaurant Corp.
  Garden Fresh Restaurants sought to increase customer engagement with its "Club Veg" loyalty club, totaling more than half a million opt-in members. Its two interactive email campaigns worked like a charm -- leading to huge increases in site traffic and boosting customer loyalty. more
• How a State Agency's Anti-Smoking Campaign Effectively Reached Teens via the Web, TV and Live EventsColorado State Tobacco Education & Prevention Partnership (STEPP), a division of the Colorado Department of Public Health & Environment
  One of the more successful tobacco control programs is the "Own Your C" campaign commissioned by the state of Colorado, which has effectively found ways to resonate with this hard-to-reach demographic. more
• How a Software Firm's Soft-Sell, Educational Webcasts Helped Double SalesSoftrax Corp.
  Softrax Corp.'s enterprise software automates a company's entire revenue cycle. With the advantages of automation not always apparent to potential customers, Softrax based its marketing strategy on educating the market, while competitors relied mostly on advertising. Webcasts featuring government and industry experts—with only an indirect connection to Softrax apparent—formed the core of the new strategy, and within four years helped double revenues. more
• How an ISP Used Online Chat to Lower Customer Service Costs and Achieve an 80% Customer Satisfaction RateEarthlink, Inc.
  Earthlink, one of the country's smaller Internet service providers, serves just over 5 million customers. To differentiate itself, it has decided to provide superior customer service. An early adopter of chat technology, it has sought to actively offer efficient online customer service via chat—both shifting customer support away from the less-efficient phone channel and increasing customer satisfaction while dramatically reducing expenses. more
• How a Pet Food Company Is Building a Loyal Customer Base via Highly Targeted EmailsRoyal Canin Canada
  Royal Canin Canada puts an enormous budget behind creating customized, breed-specific pet food. But many pet owners don't realize how much their dog or cat could benefit from a specially formulated food. By creating a loyalty email program targeted with information on specific breeds, Royal Canin was able to earn the role of trusted adviser. The email program now reaches 8% of current customers, maintains a remarkable 80% click-through rate, and has an unsubscribe rate of less than 2%. more
• How a Software Company Became a Marketing Partner By Adding Mobile DataSalesTrac, Inc.
  When the clients of SalesTrac, Inc., were looking for more in-depth consumer insight to determine the effectiveness of their promotional events, SalesTrac seized the opportunity to provide increased value through an all-in-one system that added survey management and real-time reporting of consumer feedback to its services. Check out the results. more

Email Marketing: See all 30 case studies

Email Marketing online seminar broadcasts from the best minds in marketing

• How to Motivate Online Action: Compelling Incentives for B2B Lead GenerationAttendee rating:  - Nov 6, 2008
   
• Getting Through and Staying Clean: Improving Your Email Sender ReputationAttendee rating:  - Aug 15, 2008
   
• Getting Through and Staying Clean: Better Email DeliverabilityAttendee rating:  - Aug 14, 2008
   
• Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and MoreAttendee rating:  - May 22, 2008
   
• Promotions: Instant Gratification for Small Business MarketersAttendee rating:  - Dec 14, 2007
   
• Reaching Your Prospect's Inbox: Better Email DeliverabilityAttendee rating:  - May 10, 2007
   
• How to Develop Quality e-Newsletter Content Without Breaking the BankAttendee rating:  - Apr 19, 2007
   
• Testing, Testing -- The Last (and Best) Direct Marketing TacticAttendee rating:  - Mar 15, 2007
   
• Crash Course #9: Direct Marketing Techniques for B-to-B Lead GenerationAttendee rating:  - Mar 1, 2007
   
• e-Newsletters: Get Attention and Build LoyaltyAttendee rating:  - Feb 22, 2007
   
• Crash Course #8: Email - The Power Channel in Direct Marketing TodayAttendee rating:  - Feb 15, 2007
   
• Crash Course #7: Integrated Media Planning in B-to-B Direct MarketingAttendee rating:  - Feb 1, 2007
   
• Crash Course #6: Direct Marketing Creative SavvyAttendee rating:  - Jan 25, 2007
   
• Crash Course #5: The Wide World of Direct Marketing on the WebAttendee rating:  - Jan 18, 2007
   
• Crash Course #4: Integrated Media Planning in Direct Marketing to ConsumersAttendee rating:  - Dec 14, 2006
   
• Crash Course #3: How to Craft a Compelling Direct Marketing Offer and Call-to-ActionAttendee rating:  - Nov 30, 2006
   
• Crash Course #2: How to Build and Manage Your Marketing DatabaseAttendee rating:  - Nov 2, 2006
   
• Crash Course in Direct Marketing: First Seminar in a 10-Seminar SeriesAttendee rating:  - Oct 19, 2006
   
• Email Marketing Success: 10 Campaigns Examined for Better and for WorseAttendee rating:  - Aug 24, 2006
   
• The Ultimate Question, with Fred ReichheldAttendee rating:  - Jul 11, 2006
   

Email Marketing: See all 25 seminars

Email Marketing marketing downloads for the busy professional

• Email Success Stories: How 11 companies are pushing the (electronic) envelope
  Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
• Benchmark Research: Marketing in the Economic Crisis
  These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
• Email Marketing Benchmark Report 2008
  This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
• Direct Marketing How-To Guide: Your Template for Optimal Media Selection for B2B Marketing
  Find out what's new, what's hot and what's not in B2B marketing trends.
• Email Marketing How-To Guide
  Get the most up-to-date info on email marketing. Step-by-step guides and answers to all those annoying questions about contradicting metrics.
• Small Biz How-To Guide: Avoiding Key Pitfalls
  Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
• Lead Generation How-To Guide
  Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
• B2B Direct Marketing How-To Guide
  Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
• Paid Search Advertising Template
  If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
• Trade Show Marketing Template
  Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
• Benchmark Survey: Marketing to Hispanics
  Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
• Email Marketing Summit 2005 - MP3 Recording
  Email Marketing Summit 2005 - MP3 Recording
• Email Marketing Summit 2005 - Transcript
  Email Marketing Summit 2005 - Transcript
• Marketing ROI and the Sales Funnel
  In this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.

Email Marketing: See all 16 downloads