Marketing Resources: Email Marketing

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  Are Popover Forms Right for You?

  Email Marketing

  Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers have been reluctant to use 'in your face' website sign-up forms that in any way resemble those popups of the ... more
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  SMBs Missing Email List-Building Opportunities

  Email Marketing

  Most small-to-midsize businesses have mastered the basics of organic email list-building, making use of Web-based sign-up forms and even offering incentives to encourage subscriptions, but fewer than half use any type of email-to-social collaboration, limiting the potential of cross-channel marketing, according to a study by GetResponse. more
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  Four Ways to Optimize Your Email's Call to Action

  Email Marketing

  Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot. During a slight redesign, the inbound marketing firm decided to test a few alternatives. "We were pretty shocked to discover that ... more
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  Four Ways Small Businesses Can Make a Big Email Splash

  Email Marketing

  "Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If you were to sift through campaigns and results (as I do), the mountains of data would suggest two breeds of email campaign: the outstanding … and the invisible. Your emails need to ... more
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  Social Media Lessons From the GOP Race

  Email Marketing

  Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012—signing on to various social networks in hopes of reaching key constituents—and marketers can learn a lot by watching the political campaigns at work, according to a study by iContact. more
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  Three Tips for Effective Feedback-Loop Management

  Email Marketing

  "If you are a large-volume sender of email, you should be signed up for all the feedback loops that are available," writes Tom Sather in an article at MarketingProfs. "Why? Because feedback loops are a great way to … increase customer satisfaction, and reduce sender questions and end-user complaints." While ... more
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  Mobile Email Audiences Up 28%

  Email Marketing

  Some 89.6 million Americans used their mobile phone to access email for work or personal purposes during the three-month period ended November 2011, up 28% (19.5 million) from the 70.1 million who did so a year earlier, according to comScore Data Mine. more
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  The Importance of Relevance: A Cautionary Tale

  Email Marketing

  "Today I was sad," writes Tara Jacobsen at the Marketing Artfully blog. "I got a message from someone who I like a lot and have been 'friends' with on the Internet for a while." The problem? Unlike the steady stream of relevant content the business friend used to distribute, this ... more
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  Four Timeless Email Copywriting Commandments

  Email Marketing

  Any successful email campaign begins with a good offer. But you won't close the sale or earn the click-through if your copy doesn't do its job. For instance: Are you discussing features without explaining benefits? Or placing your call to action "below the fold" where subscribers won't see it unless ... more
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  How to Avoid Four Deadly Email Program Sins

  Email Marketing

  "There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the other hand, she notes, marketers shouldn't focus so intently on small technical details that they lose sight of the big ... more
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  Do Your Product Suggestions Delight or Alienate Subscribers?

  Email Marketing

  We all know purchase confirmations are a great place to suggest complementary products and generate additional sales. But how well does your system work? In a post at the Bronto blog, Fawn Young recounts the story of an online retailer that had the right idea—but the wrong content. After purchasing a ... more
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  'Tis the Season to Be Marketing-Savvy With Email and Social Media [Slide Show]

  by Jeff Revoy

  Email Marketing

  The holiday season is the busiest time of year for many businesses. Break through all of the noise with these six essential tips that'll kick your email and social media marketing into high gear. more
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  Most Marketers Can't Measure ROI of SEO, Social Media

  Email Marketing

  More than four in five marketing executives (82%) say they expect campaigns to be measured, yet few can effectively evaluate the ROI of key channels such as public relations (18%), search engine optimization (24%), and social media (26%), according to a survey from Ifbyphone. more
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  Marketers to Integrate Social Media and Email in 2012

  Email Marketing

  More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012, and 44% plan to integrate mobile with email, according to a survey from StrongMail. more
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  Email Viewership Report: Opens via iPad Up 73%

  Email Marketing

  Mobile email viewership is climbing: Some 23% of email messages were viewed via mobile devices* during the six months ended September 2011, up 34% from the previous six-month period, according to study by Return Path, which also found that Monday is the worst day of the week for mobile email ... more
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  Why Targeting Matters

  Email Marketing

  In a post at her eponymous blog, Elaine Fogel asks how frequently you receive email with content that has no relevance. "I'll bet it's a lot," she says with certainty. "Let's just look at the ones you receive from companies and organizations that have your permission to send communications. Count ... more
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  Six Spins on Six Holiday Email Marketing Traditions [Slide Show]

  by Loren McDonald

  Email Marketing

  Holiday traditions make the season special. But, sometimes, the most time-honored traditions need a little freshening up. Maximize your revenue by adding some new twists to your holiday marketing initiatives. more
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  Six Last-Minute Holiday Email Marketing Tactics [Slide Show]

  by Jim Davidson

  Email Marketing

  The holidays are hectic for marketers. But they don't have to be. Here are six marketing tactics you can implement today to ensure a successful holiday season—without too much heavy lifting. more
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  How Would You Register Existing Subscribers For a New Newsletter?

  Email Marketing

  When subscribers are receiving your general newsletter, what's the best way to get them registered for a newly launched supplement that focuses on a more specific topic? In a post at Email Karma, Matt Vernhout examines the pros and cons of just such an outreach from Beyond the Rack: "To keep you ... more
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  Small Businesses Embracing Social Media With Integrated Approach

  Email Marketing

  Growing numbers of small businesses continue to adopt social marketing: 81% now report using social media channels to market their businesses, up from the 73% reported six months earlier, according to a survey from Constant Contact. Among those now using social media channels, 65% say such tools complement other forms ... more
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  Four Tips for Mobile Email Design

  Email Marketing

  "Designing emails that look great no matter where they're read can be quite the challenge," writes Justine Jordan at the Litmus blog. "As more people read email on mobile devices, chances are your recipient might view your email ... on a mobile phone as well as on their desktop." To help you ... more
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  'Tis the Season to Be Grateful: Five Thank-You Email Triggers

  Email Marketing

  It's the time of the year when businesses need to say "Thank you!" to their customers during the holiday season. And what better way than event-driven email campaigns that show gratitude to customers? more
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  Four Ways to Treat Your Email Subscribers Like Friends

  Email Marketing

  According to the 60 Second Marketer blog, email marketing is powerful because it delivers your message to a subscriber's inner sanctum—alongside party evites from friends and photos from recent family trips. Because of this, they argue, "You need to develop a relationship with the consumer as well. Otherwise you are ... more
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  Three Ways to Avoid Email Marketing Oblivion

  Email Marketing

  Are you enduring a steady decline in clickthrough rates? Having more difficulty proving ROI? Or seeing unsubscribe rates rise while the lifetime of an average opt-in falls? According to Michael Leander, these trends are the stark reality for many email marketers. "As a result, the channel has become less reliable ... more
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  Flash Sale Emails Boost Transaction Rates

  Email Marketing

  The flash sale is one of the hottest tools being used today to capture customers' attention, and email is a key driver of such campaigns, generating on average 18% of referral traffic to websites advertising flash sales, higher than social media (13%) and search (11%), according to a report by ... more

Email Marketing: See all 427 items

Email Marketing articles by the best and brightest in the field

• Four Ways Email Can Strengthen Relationships in Other Channels (and Why You Should Care)by Karen Talavera
  most marketers realize how important good email integration with other marketing (especially digital) channels and sales systems is to success. But once you've created a regular email-communications program, are you remembering to strategically use email to strengthen and encourage relationships with your list members in other channels? more
• What Is Marketing Automation, and Why Does It Matter to You?by Jep Castelein
  A new type of online marketing system, marketing automation has recently become popular. What is it, how does it work, and—most important—should you adopt it? Not all companies should. But if yours is among those that could benefit from marketing automation, you'll definitely gain a competitive advantage. more
• Your Three-Step Plan for Continual Email-List Growth and Engagement (Part 2 of 3)by Karen Talavera
  It's been said before and it bears repeating: When it comes to those traditional three pillars of direct-response marketing, "The gold is in your list." So here are four customer email-address acquisition tactics you should put in place (if they're not already) to immediately grow your customer email list ... more
• Nine Effective Tactics to Get Opt-In Email Subscribersby David Godot
  The sweeter the deal, the better your chances that your visitor will become a subscriber. Many email-list managers offer a e-book or video download or special one-time discount. Those are basic techniques for email list-building. Here are nine more-advanced list-building techniques. more
• A Three-Step Plan for Continual Email-List Growth and Engagement (Part 1 of 3)by Karen Talavera
  In online marketing, when it comes to lists, the email-marketing list reigns supreme. But for most email marketers, continual email-list growth is the Achilles' heel of email marketing. more
• The Top Five Things Marketers Must Do in 2010by Joel Book
  This year will be another year of key strategic and tactical decisions for marketers. With flat or reduced budgets, marketers will once again have to determine where to invest for the best return. So if you want to get the most juice for the squeeze for your marketing dollar in ... more
• Ten Steps to Clear a Passage Through Today's 'Frozen' Economyby Michael Dotson
  We are facing economic challenges the likes of which many of us have not experienced before. As professionals, how do we break away from this stagnation and take advantage of opportunities to grow your business? more
• Grow Your Opt-in Email List: A Five-Step Guideby Kimberly Smith
  Consistently expanding your opt-in list is one means of further increasing your email returns. The following five-step program is aimed at helping you achieve that goal. more
• How to Use Predictive Analysis to Make Email Marketing Even More Profitableby Arthur Middleton Hughes
  Predictive analysis has a long and profitable history with direct mail. Millions of dollars have been saved by focusing on those customers most likely to buy—and not mailing to those who are unlikely to be interested. Email marketing is a different story. Emails are so cheap to send that the attitude ... more
• Nine Email Tactics That Can Put You Out of Businessby Gwen Moran
  As the technology and the legal issues around email evolve, so should your email marketing programs. Otherwise, you could misstep, and that could cost you opportunities to communicate with your customers or constituents as well as damage credibility. Here are nine pitfalls to avoid, that can put you out of ... more
• Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generationby Yael K. Penn
  Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic list growth may take time and effort, you will love the rewards. Consider the following techniques to acquire new leads and grow your ... more
• Steal This List! 100 Subject Lines (and 7 Tips) That Will Get Your Emails Opened and Clicked onby Kimberly Smith
  Even in a social media world, email pulls as the strongest-performing marketing channel. The first step on the path to strong performance, however, is a compelling subject line. Here's what makes for a good subject line, as well as a list of our own 100 subject lines that will both ... more
• What Do Your Marketing Communications Reveal About You?by Becky Carroll
  Every touch from every department is marketing. Each customer interaction, whether via phone, email, direct mail, or Web, leaves an impression about your brand. Are your marketing communications self-serving, or are they serving customer needs? more
• Eight Fast-Acting, Low-Cost Marketing Tactics That Can Make a Difference NOWby Michael Goodman
  Effective marketing campaigns don't necessarily require big-company budgets. By being smart in the up-front planning stage, you can maximize the greatest value from your budget, regardless of its size. Here are eight low-cost tools you can use immediately to give your marketing program an instant shot in the ... more
• Email Marketing: Top 10 Language Pitfalls and Top 10 Power Words by Karen Talavera
  Your email marketing messages should avoid these Top 10 spam filter triggers. Even more importantly, your messages should include the Top 10 most powerful words in direct response to ensure successful delivery, avoid complaints, and improve response. more
• The Top 5 Reasons Subscribers Opt Out of Email (and What to Do About It)by Tom Kulzer
  There are plenty of reasons for email marketers to pay attention to their unsubscribes. But if we read a bit between the lines, we might find some value by learning both to reduce the number of unsubscribes from our campaigns and to better engage those who stay with us. more
• How to Sell the Experience When Features and Benefits Aren't Enoughby Jonathan Kranz
  Suppose your product features are much like your competitors', and the benefits of using your products or services are similar. Looks like you're on the commodity train. When a typical approach fails to distinguish your business from the pack, it may be time to take your messages into the heart ... more
• Three Ways to Take Advantage of the Email Preview Paneby Reggie Brady
  Do you have the preview pane enabled in your inbox? Many of your email recipients use this setting and some even read most of their emails this way. In short, the preview pane is important email real estate, and you can use it to your advantage. What readers see in this ... more
• How to Solve Direct Marketing's Five Biggest Problemsby Russell Kern
  Direct marketers live in an impatient world. A week (maybe two) after a campaign drops, the verdict is in. And if that campaign appears not to be working, it either gets fixed pronto, or the direct marketer gets fired. To avoid being shown the door, the DM manager needs to know ... more
• Three Simple Ways to Add 'Personal Power' to Your Emailsby Nick Usborne
  Almost without exception, the automated emails sent to confirm an action a customer has just taken are uniformly drab and impersonal. Which is a crying shame because when a customer first gives you his or her email address, you have a small window of opportunity: Customers are expecting a ... more
• Key Tune-up Tips to Keep Your Email Campaigns Hummingby Lena Waters
  In this era of blocked images, preview panes, new ISP deliverability rules, and the constant flux in rendering issues associated with Web-based and desktop email clients... a one-size-fits-all email design just won't cut it. Each email template needs to be "tuned-up"—that is, assessed and configured optimally for each campaign for ... more
• Five Advanced Web Writing Secretsby Jonathan Kranz
  After months of work and weariness, your company Web site is designed, search-engine optimized, and packed with rich, interesting content. The building blocks are all in place. Your next challenge is to tweak the structure you have to attract more of the business you want to get. The following are ... more
• Email Marketing Survey: Analysis and Recommendationsby Stephanie Miller
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• Electronic vs. Print: The Evolution of the Company Newsletter (Part 2 of 2)by Elaine Fogel
  No communication platform has been embraced more than the simple, but effective, newsletter. What sets a great newsletter apart from simply a good newsletter? Last week, we looked at the strategy behind a solid newsletter, its title, and its content. Here, we'll examine the importance of creative design, printing and ... more
• Electronic vs. Print: The Evolution of the Company Newsletter (Part 1 of 2)by Elaine Fogel
  Of the many marketing communications vehicles available, few have the longevity of the customer newsletter. In many organizations, it's evolved into the cost-effective and timely e-newsletter. But those who choose to use one channel exclusively over the other may not be making the best marketing decision. Let's first look at the ... more

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Email Marketing case studies, deconstructing real life examples and illustrating lessons learned.

• How Icebreaker Drove Holiday Sales With EmailIcebreaker
  Case Study: How a unique approach to email helped New Zealand-based clothing brand Icebreaker dramatically improve its 2009 holiday sales. more
• A Fresh Way to Use Email as an Interactive ToolGarden Fresh Restaurant Corp.
  CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool. more
• Reviving the Dead List to Grow Email RevenuesPerricone MD
  CASE STUDY: All your opt-ins won't stay loyal forever: Interests change, as do expectations about messaging and frequency. Even as your list grows, so will the number of unopened emails. So you should cut off the "dead weight," right? Not so fast, there might still be money to be made. more
• Three Small (Biz) Steps to Increased Product & Service Sales, Recession EditionPaul Hyland Salon & Day Spa
  CASE STUDY: Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped this small business beat the recession blues. See how. more
• How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, SalesFairytale Brownies
  CASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings. more
• How a Women's Clothing Retailer Bucked the 2008 Downturn, Upped Revenues via EmailIntermix
  CASE STUDY: Today's economy has earnest marketers scrambling for consumer attention. As inboxes become inundated with yet more marketing messages, the bar continues to inch higher for those attempting to stand out from the clutter. Here's how one retailer tweaked its email program to grow revenue, even in this market. more
• How New Media Helped a Rural UK Mail Order Company Go Nationwide, GlobalWiggly Wigglers
  CASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results. more
• How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-LeadTripmela, Inc.
  CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it. more
• How Weekly Reader Boosted Renewals by Altering Its Direct Marketing Package and CollateralWeekly Reader
  CASE STUDY: Weekly Reader, a publisher of materials for elementary and secondary schools, needed to improve direct mail renewal rates, which had been trending downward. A simple redesign and copy change worked to increase the response rate and orders for the fall school year. more
• How an Email Marketing Solution Startup Signed up 300 Customers in 7 DaysMad Mimi
  This past spring, Mad Mimi's marketing challenge was to create a big splash in the crowded pool of email marketing providers. With no ad budget, the company reached out virally to certain segments of the tech community, including bloggers. The result: a grassroots-driven awareness, positive buzz, and some 300 new customers within a week. more
• How a Consumer Electronics Company Leveraged the Power of Community to Uncover Market Preferences and Build Excitement for a New Product LineEastman Kodak Company
  When it chose to enter the saturated inkjet market 20 years late, Eastman Kodak had a few surprises up its sleeve. Still, the company found it also needed a little marketing ingenuity if it was to gain market share. more
• How a Digital Input Device Manufacturer Increased Engagement With Customers, Upped Holiday SalesWacom Technology Corp.
  Wacom's digital pens and their capabilities are well-known in the business world. To continue growing, however, the company needed to address the consumer market. Here's how it effectively reached a new fan community. more
• How a Rental Car Firm Upped New York Revenue 24%, Improved Customer ServiceDollar Thrifty Automotive Group
  In late 2006, Dollar's business was slowing at New York's LaGuardia airport. With some outside help, the local marketing manager developed an email survey, then used the answers to pinpoint Dollar's weaknesses. The resulting efficiencies helped Dollar grow its parking-related business by 24%. more
• How the Kimpton Hotel Group's Affinity-Based Email Program Boosted Bookings Revenue FivefoldKimpton Hotels
  Kimpton Hotels had successfully created a loyalty program, but its email program was lagging. By implementing an email strategy that focused on segmentation and targeting individual preferences, and by adding a corporate branding strategy, the company increased email bookings fivefold. more
• How a Seasonal Business Increased Off-Season Sales With Five Simple Email TacticsBlooms Today
  Business for Blooms Today boomed around Mother's Day and Valentine's Day. But the company needed a way to drive sales during non-peak times. Via a new email strategy, it increased non-seasonal sales—as well as open and clickthrough rates—and grew its email list 40% in just over a year. more
• How Garden Fresh Realized a Huge Gain in Web Traffic and Longer-Term Loyalty via EmailGarden Fresh Restaurant Corp.
  Garden Fresh Restaurants sought to increase customer engagement with its "Club Veg" loyalty club, totaling more than half a million opt-in members. Its two interactive email campaigns worked like a charm -- leading to huge increases in site traffic and boosting customer loyalty. more
• How a State Agency's Anti-Smoking Campaign Effectively Reached Teens via the Web, TV and Live EventsColorado State Tobacco Education & Prevention Partnership (STEPP), a division of the Colorado Department of Public Health & Environment
  One of the more successful tobacco control programs is the "Own Your C" campaign commissioned by the state of Colorado, which has effectively found ways to resonate with this hard-to-reach demographic. more
• How a Software Firm's Soft-Sell, Educational Webcasts Helped Double SalesSoftrax Corp.
  Softrax Corp.'s enterprise software automates a company's entire revenue cycle. With the advantages of automation not always apparent to potential customers, Softrax based its marketing strategy on educating the market, while competitors relied mostly on advertising. Webcasts featuring government and industry experts—with only an indirect connection to Softrax apparent—formed the core of the new strategy, and within four years helped double revenues. more
• How an ISP Used Online Chat to Lower Customer Service Costs and Achieve an 80% Customer Satisfaction RateEarthlink, Inc.
  Earthlink, one of the country's smaller Internet service providers, serves just over 5 million customers. To differentiate itself, it has decided to provide superior customer service. An early adopter of chat technology, it has sought to actively offer efficient online customer service via chat—both shifting customer support away from the less-efficient phone channel and increasing customer satisfaction while dramatically reducing expenses. more
• How a Pet Food Company Is Building a Loyal Customer Base via Highly Targeted EmailsRoyal Canin Canada
  Royal Canin Canada puts an enormous budget behind creating customized, breed-specific pet food. But many pet owners don't realize how much their dog or cat could benefit from a specially formulated food. By creating a loyalty email program targeted with information on specific breeds, Royal Canin was able to earn the role of trusted adviser. The email program now reaches 8% of current customers, maintains a remarkable 80% click-through rate, and has an unsubscribe rate of less than 2%. more

Email Marketing: See all 31 case studies

Email Marketing online seminar broadcasts from the best minds in marketing

• Subject Lines: The Hidden Impact on Email Subscriber BehaviorBroadcast on Aug 18, 2011
• MarketingProfs University: 5 Email Marketing Trends You Can't IgnoreBroadcast on May 12, 2011
• Charting New Frontiers: Marketing Discoveries from the B2B ForumBroadcast on Apr 21, 2011
• Fireside Chat: Hot Tips about Digital Marketing from DMFBroadcast on Dec 16, 2010
• Leveraging Email, Mobile, and Social Media to Engage and Retain CustomersBroadcast on Nov 18, 2010
• A No-Panic, 10 Step Self-Audit for Email Deliverability FailureBroadcast on Oct 21, 2010
• The Digital Marketing Mixer Sneak Peek: Fire-up Your Digital Marketing StrategyBroadcast on Oct 1, 2009
• How to Motivate Online Action: Compelling Incentives for B2B Lead GenerationBroadcast on Nov 6, 2008
• Getting Through and Staying Clean: Improving Your Email Sender ReputationBroadcast on Aug 15, 2008
• Getting Through and Staying Clean: Better Email DeliverabilityBroadcast on Aug 14, 2008
• Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and MoreBroadcast on May 22, 2008
• Solving B2B Marketing Dilemmas: A Sneak Peek at the Boston B2B Forum on Driving SalesBroadcast on May 15, 2008
• Promotions: Instant Gratification for Small Business MarketersBroadcast on Dec 14, 2007
• Solving B2B Marketing Dilemmas: A Sneak Peek at the Chicago B2B Forum on Driving SalesBroadcast on Sep 6, 2007
• Reaching Your Prospect's Inbox: Better Email DeliverabilityBroadcast on May 10, 2007
• How to Develop Quality e-Newsletter Content Without Breaking the BankBroadcast on Apr 19, 2007
• Testing, Testing -- The Last (and Best) Direct Marketing TacticBroadcast on Mar 15, 2007
• Crash Course #9: Direct Marketing Techniques for B-to-B Lead GenerationBroadcast on Mar 1, 2007
• e-Newsletters: Get Attention and Build LoyaltyBroadcast on Feb 22, 2007
• Crash Course #8: Email - The Power Channel in Direct Marketing TodayBroadcast on Feb 15, 2007

Email Marketing: See all 34 seminars

Email Marketing Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Create a Lead Generation Form in MailChimpReleased on Jan 13, 2012
• Take 10: How to Build a Better, Smarter Email ListReleased on May 20, 2011
• Take 10: How to Socialize Your Email CampaignsReleased on Mar 18, 2011
• Take 10: How to Future-Proof Your Marketing TodayReleased on Mar 11, 2011
• Take 10: How to Write the Perfect Email Marketing Subject LineReleased on Sep 3, 2010

See all Take 10 Webcasts

Email Marketing marketing downloads for the busy professional

• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
• Email Success Stories: How 11 companies are pushing the (electronic) envelope
  Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
• Benchmark Research: Marketing in the Economic Crisis
  These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
• Email Marketing Benchmark Report 2008
  This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
• Direct Marketing How-To Guide: Your Template for Optimal Media Selection for B2B Marketing
  Find out what's new, what's hot and what's not in B2B marketing trends.
• Email Marketing How-To Guide
  Get the most up-to-date info on email marketing. Step-by-step guides and answers to all those annoying questions about contradicting metrics.
• Small Biz How-To Guide: Avoiding Key Pitfalls
  Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
• Lead Generation How-To Guide
  Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
• B2B Direct Marketing How-To Guide
  Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
• Paid Search Advertising Template
  If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
• Trade Show Marketing Template
  Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
• Benchmark Survey: Marketing to Hispanics
  Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
• Benchmark Survey: Email Marketing
  Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
• Marketing ROI and the Sales Funnel
  In this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.

Email Marketing: See all 16 downloads