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Marketing Resources: Market Research

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Market Research

Market Research articles by the best and brightest in the field

All Articles  |  Premium Articles Only

Market Research: See all 139 marketing articles

Market Research case studies, deconstructing real life examples and illustrating lessons learned

Market Research: See all 42 case studies

Market Research mini articles distilling bite-sized advice (from our Get to the Point newsletters)

  • It's Brewing on the HorizonNew Media
    The possibilities for mobile marketing grow with each new smartphone introduced. For marketers, it's best to keep on top of the latest iterations—to better design mobile campaigns that dazzle. The...
  • You Look Mahvelous!Customer Behavior
    Let's face it: as consumers, we're not that good at judging the volume of a product (eg, how much liquid is actually in that bottle or glass of juice). Moreover,...
  • End on a High NoteCustomer Behavior
    Whether customers come back and buy your product again may likely depend on whether they remember it fondly or not. So, how do you promote positive product memory? Well, research...
  • Search Is 6/8 of ResearchSmall Business
    You have lots of options when it comes to market research. "[T]here is a research firm for every project," says Ed Erickson in an article at MarketingProfs.com. "Don't settle for...
  • The Freeconomics of Online MediaNew Media
    Phil Bronstein, San Francisco Chronicle editor-at-large, said during the 2008 AlwaysOn media summit at Stanford that if he "could collect a buck every time anyone says 'monetize,' I wouldn't need...
  • Find a Fresh Pair of EyesSmall Business
    "Let's face it," writes Bill Taylor in a post at Harvard Business Online. "Most companies in most industries have a kind of tunnel vision. They chase the same opportunities that...
  • I Think I Can, I Think I Can Marketing Inspiration
    In a post at MarketingProfs' Daily Fix blog, Leigh Duncan-Durst highlights a Fast Company profile of the kiosk-driven makeover Alaska Airlines gave to the check-in counter at its Seattle terminal....
  • Be a Trend SpotterNew Media
    Following the trends in online media is not rocket science, but it is a key to navigating your success. As the big fish eat the little fish in corporate acquisitions,...
  • Who Are You, and Why Should I Care What You Say?Customer Behavior
    Companies are becoming increasingly involved with sponsoring social causes, such as encouraging consumers not to drink and drive. These do-good practices are laudable. They also support socially redeeming causes, which...
  • Survey Says ...Small Business
    The problem with surveys—whether on the phone or the Internet—is that they're often too long and rambling. In many cases, you either bail out before it's over, or feel like...
  • Four Blogs You Should Be ReadingSmall Business
    If you're a regular reader of Get to the Point, you've probably noticed we have a few favorite bloggers. Each approaches marketing from a different perspective, but what they share...
  • Put That Checkbook AwayMarketing Inspiration
    Think about the last time you wanted to make a quick purchase and the person in front of you whipped out their checkbook. Did you wince as they began the...
  • How to Be a Better BloggerSmall Business
    We never tire of great blogging ideas, and Andy Sernovitz of the Damn! I Wish I'd Thought of That! blog applauds Jeremiah Owyang's enteprising efforts to let his readers choose...
  • Get Serious About Being SillySmall Business
    We're creatures of habit. We have daily routines. We like it when the barista at Starbucks has already started on our usual order when we reach the counter. Yet our...
  • What's Your Specialty?Customer Behavior
    Marketers choose to position a product on either a single feature or a combination of features. Which strategy you use can materially impact how consumers perceive the item's value and...
  • Impose Influence via Sticky Notes Customer Behavior
    You might consider a yellow sticky note as a quick, easy and rather unremarkable way to remind yourself to do something. Yet research conducted at Sam Houston State University discovered...
  • Would Anyone Care If You Went Out of Business?Small Business
    John Moore of Brand Autopsy blog has a provocative series of posts in which he asks: "If [company name here] went out of business tomorrow, would anyone care?" Subjects have...
  • Nobody Wants to Be a TightwadCustomer Behavior
    It would be logical for consumers to use a coupon to save money rather than pay full price for a purchase. The notion just makes sense. Yet redemption rates for...
  • What Surveys Can Tell You—and Your CustomersSmall Business
    What are you trying to accomplish with a survey? It's likely you're asking a series of questions designed to elicit valuable feedback for ongoing improvements of your product or service....
  • Simple Evaluation Can Resolve an Ineffective CampaignSmall Business
    Though they're a great way to boost short-term sales of products and services, promotions can also lose their impact over time. Senior marketing consultant and MarketingProfs seminar presenter Michael Goodman...

Market Research: See all 27 quick reads

Market Research marketing downloads for the busy professional

  • Small Biz How-To Guide: Market Research
    Need to learn about your customers without the big price tag of market research firms? This guide on do-it-yourself market research will help you get the information you need to position your business without emptying the corporate coffers.
  • Small Biz How-To Guide: Avoiding Key Pitfalls
    Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
  • SWOT Analysis How-To Guide
    This comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
  • Online Research How-To Guide
    Set clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
  • Competitive Analysis Template
    A thorough competitive analysis is a critical component of a solid marketing plan. It is an exercise that will provide you with valuable insights to guide the development of your business strategy. This 20-page template will make the project quick and easy, and you can end up with a leg up on your compeition.
  • Using Google as a Research Tool
    This in-depth handbook will walk you through the ins and outs of using Google as a powerful resource for market research. In 27 easy-to-follow pages with a dozen screen shots, this PDF is a handy tool you will want to print and keep nearby as you learn to incorporate the new techniques into your search routines.

Market Research: See all 6 downloads


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