Marketing Resources: Metrics & ROI

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  Are Popover Forms Right for You?

  Metrics & ROI

  Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers have been reluctant to use 'in your face' website sign-up forms that in any way resemble those popups of the ... more
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  SMBs Missing Email List-Building Opportunities

  Metrics & ROI

  Most small-to-midsize businesses have mastered the basics of organic email list-building, making use of Web-based sign-up forms and even offering incentives to encourage subscriptions, but fewer than half use any type of email-to-social collaboration, limiting the potential of cross-channel marketing, according to a study by GetResponse. more
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  Inc. 500 Social Media Use: Facebook, Twitter Up; Blogging Down

  Metrics & ROI

  Facebook and LinkedIn are now the most popular and most effective social media tools among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research. Blogging among the Inc. 500 has fallen over the past year, as companies appear to ... more
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  Three Tips for Effective Feedback-Loop Management

  Metrics & ROI

  "If you are a large-volume sender of email, you should be signed up for all the feedback loops that are available," writes Tom Sather in an article at MarketingProfs. "Why? Because feedback loops are a great way to … increase customer satisfaction, and reduce sender questions and end-user complaints." While ... more
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  Four Steps to Taming Wild B2B Data

  Metrics & ROI

  In this age of massive data collection, a new challenge has emerged for B2B marketing teams: figuring out what to do with all that information. "Organizations might have thousands, or even millions, of contacts from tradeshows, partner events, and old website leads," Michelle Boockoff-Bajdek notes in an article at MarketingProfs. ... more
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  Four Questions to Ask About an SEO Agency

  Metrics & ROI

  Adam Singer has heard his share of unimpressive SEO agency pitches over the years. "When reviewing their plans I'm frequently amused by just how ignorant many are to a truly effective online marketing program," he writes at the Future Buzz blog. So how do you separate those who know what they're doing ... more
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  Test Your Conversion Knowledge [Quiz]

  Metrics & ROI

  Conversion optimization has become a big deal in the analytics- and measurement-crazed world of online marketing. At its heart is the singular concept of conversion. Think you're a conversion buff? Put your skills to the test with our 9-question quiz! more
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  Most Marketers Can't Measure ROI of SEO, Social Media

  Metrics & ROI

  More than four in five marketing executives (82%) say they expect campaigns to be measured, yet few can effectively evaluate the ROI of key channels such as public relations (18%), search engine optimization (24%), and social media (26%), according to a survey from Ifbyphone. more
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  Marketing Smarts Podcast: Calculating the ROI of Social Media

  by Matthew Grant

  Metrics & ROI

  How can you convince the C-suite of the value of your social media efforts? The key is to translate social media metrics into "core metrics your company is already measuring," Marketing Smarts guest Nichole Kelly says. more
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  B2B Sales: Don't Spray and Pray, Tell Stories Instead [Video]

  by Michael Harris

  Metrics & ROI

  Today, B2B buyers are busy, busy, busy... doing the work of multiple people. The last thing they have time for is a salesperson who takes a spray-and-pray approach: a generic presentation that's all about the product/service being sold. more
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  Marketing Smarts: Social Media Monitoring Feeds on Brains

  by Matthew Grant

  Metrics & ROI

  In this episode of Marketing Smarts, Aaron Weber of Spiral16 discusses what makes content popular, how effective algorithms are at parsing the Web's information, and how to connect with the people who are talking about you. more
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  IBM: CMOs Struggle to Keep Up With Digital, Social Marketing

  Metrics & ROI

  Most of the world's top marketing executives understand the dramatic shifts occurring in the way they engage with customers, but still struggle to manage the change, according to a new survey from IBM: 79% of CMOs expect a high or very high level of marketing complexity over the next five ... more
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  Websites Top Online Source of B2B Leads, but Still Underperforming

  Metrics & ROI

  Though 88% of B2B companies say they understand their target audiences at least moderately well, they still struggle to translate that understanding into new business leads via their corporate websites, according to a new study by Demandbase and Focus. more
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  Top-Tier B2B Marketers More Likely to Track ROI, Report Growth

  Metrics & ROI

  B2B marketers who describe their organizations as "highly effective and efficient" are more likely than other marketers to measure the ROI of their marketing campaigns and report stronger growth than their competitors, according to a study by The Lenskold Group and The Pedowitz Group. more
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  Most Marketers Monitor Social Media, Few Fully Satisfied

  Metrics & ROI

  Nearly three-quarters (74%) of surveyed marketers say they are actively monitoring social media via paid or free tools, but less than one-quarter (24%) among them say they are extremely satisfied with their social monitoring tools, according to a survey from Web Liquid. more
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  Six Deadly Sins of Social Media Measurement [Slide Show]

  by Christian Gulliksen

  Metrics & ROI

  Are you a social media measurement sinner? If any of the routinely committed sins in this slideshow sound familiar to you, it's time to change your ways. more
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  Track B2B Customer Lifetime Value to Boost Results

  Metrics & ROI

  In a post at the B2B Sales & Marketing Knowledge Sharing  blog, Scott Gillum cites stats from a recent benchmark report. The report, which was prepared by the IT Services Marketing Association (ITSMA), shows that B2B marketers most rely on three specific metrics to measure the success of their lead-generation activities. The ... more
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  Marketers Struggle With Multichannel Customer Interactions

  Metrics & ROI

  Marketers struggle to manage customer interactions and campaigns across multiple marketing technology platforms—a challenge intensified by new data streams from emerging channels such as mobile and social media, according to a report by Forrester Consulting and ExactTarget. more
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  Turn Your Data Into Infographics: Five Cool Tools

  Metrics & ROI

  One aspect of being social is relaying information as efficiently as possible. But data is dense, and we have more of it to sift through than ever before. To help you get your data across in an eye-catching way that resonates, Fast Company offers a list of five tools businesses can ... more
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  How to Present Analytics to Your Leadership Team

  Metrics & ROI

  "Visits, pageviews, time on site, time on page, unique visitors, conversions, impressions, click-throughs, view-throughs," writes Zack Pike in an article at MarketingProfs, "the list of metrics used to measure the performance of our digital marketing activities is as confusing as it is endless." Dense data can complicate conversations with C-suite ... more
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  Five Twitter Sentiment-Tracking Tools for Any Budget

  Metrics & ROI

  If Twitter feels like a jungle, that's because it is. It's raw, real-time data that never stops. Now, you wouldn't wander alone into the wilderness without guidance, would you? Well, the same applies to the wilds of Twitter, equally full of volatile life. You need to arm yourself! And that ... more
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  Why CAN-SPAM Compliance Isn't Enough

  Metrics & ROI

  "A while back I was speaking with a postmaster from a major ISP who said 'I don't care if the emails you send are reverse 911 emails; if clients are saying it is spam, I will block it,'" writes Chris Kolbenschlag at the Bronto blog. Though the absolutism of the ... more
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  Five Ways to Search-Optimize Your Images

  Metrics & ROI

  Ever wonder how much meaningful traffic or links could come your way if you search-optimized your images? The answer might be, More than you'd expect. So writes Michael Gray in a post at Graywolf's SEO Blog. Thanks to Google's universal search results, images can help you show up on the first ... more
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  Who Is Scanning QR Codes? Here's a Quick Update.

  Metrics & ROI

  We love a good infographic. They can make vague ideas clear as day. Our pick du jour: The QR Invasion, which tells the latest story of QR codes. You can put these codes on just about any kind of item, and users can scan them with their phones to get ... more
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  Three Tips for Gaining Excellent Click-Through Rates

  Metrics & ROI

  Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate (32.01%) and average Open Rate (40.99%) for our monthly tLF newsletters were far beyond the Business Products and Services General ... more

Metrics & ROI: See all 238 items

Metrics & ROI articles by the best and brightest in the field

• How to Create a Lead-Scoring Systemby Justin Gray
  What is the process at your organization for leads that come in through a Web form via your website? Do you give them to a sales rep for follow-up? And do your sales reps sometimes complain that those leads aren't qualified? If your organization is like most, the answer is ... more
• Seven Key Metrics for Rebalancing Your Social Strategyby Liza Hausman
  The key questions businesses should ask are, What am I doing to optimize my own site to drive social participation and socially referred traffic? and, How do I measure success? more
• Escape the Numbers Trap: How to Target Prospecting for Increased Salesby Ed Tittel, Carl Eidson, PhD
  If yours is like a lot of sales organizations, it may have intensified prospecting efforts lately as old customers downsized, cut spending, and, in some cases, went out of business. The problem is that prospecting is often time-consuming, costly, wasteful, and hard on the sales team's morale. Why? They hear ... more
• Four Critical Steps to Finding and Fixing Negative Opinionby Michael F. Kelly
  Unhappy customers are typically more vocal than satisfied customers, which means that new prospects coming to the market will more likely hear negative things about your brand. Here's what you can do. more
• What Is Marketing Automation, and Why Does It Matter to You?by Jep Castelein
  A new type of online marketing system, marketing automation has recently become popular. What is it, how does it work, and—most important—should you adopt it? Not all companies should. But if yours is among those that could benefit from marketing automation, you'll definitely gain a competitive advantage. more
• The Secret to Success in a Down Economy: Market Intelligenceby Barbara Bix
  Especially in a down economy, it's important to understand where the opportunities are—and how to capitalize on them. Luckily, today's companies have many avenues for gathering such information. more
• Is Your Homepage Overwhelming and Underperforming?by Kathryn Roy
  Are your website visitors like tourists strolling through Times Square on their way to a matinee with little time to spare, or are they a captive audience willing to watch and absorb all you hope to communicate? Websites increasingly appear to assume the latter, but Web-analytics data prove the former. more
• Want to Better Manage Web Content? Five Questions for Your IT Staffby Ryan Stocker
  Well-run marketing campaigns must be supported by well-run websites to deliver rapid return on investment. By posing these five simple questions to IT staff, marketers can take on a more active role in ensuring a positive Web experience for visitors—delivering campaign results and, ultimately, corporate success. more
• Measuring What's Meaningful in Social Mediaby Mack Collier
  How do you measure the effectiveness of your social media efforts? Many companies are not properly tracking the right metrics. Or they are tracking the right metrics but aren't applying those metrics to their full effect. Here's a look at four metrics that companies use to assess their social-media efforts ... more
• Are Your Marketing Dollars Buying Customers—or Just Renting Them?by Debra Ellis
  How many marketing dollars did you waste last year contacting customers who didn't buy from you? It's easy to look back to see where your investment was ineffective... if you know precisely where to look. more
• How to Address Marketing ROI and Measurement Pressures in a Tight Economyby Jim Lenskold
  With marketing teams being challenged to deliver results despite tighter budgets and smaller staffs, how is it possible to improve measurements and ROI analysis now, when they did not get addressed in prior years, when more resources were available? more
• How to Use Predictive Analysis to Make Email Marketing Even More Profitableby Arthur Middleton Hughes
  Predictive analysis has a long and profitable history with direct mail. Millions of dollars have been saved by focusing on those customers most likely to buy—and not mailing to those who are unlikely to be interested. Email marketing is a different story. Emails are so cheap to send that the attitude ... more
• Four Reasons Why You Should Be Obsessed With Your Blog's Trafficby Mack Collier
  When a company launches a blog, it wants to know all it can about the traffic coming to the site, particularly the amount of traffic. But is traffic volume the best way to measure the performance of your blog? Here are ways to measure your blog's traffic that are likely ... more
• Four Steps to Marketing Smarter (and for Less) in Today's Economyby Kimberly Smith
  The economy is sour, consumers aren't buying, and the competitive landscape is mutating. What's a marketer to do? Well, you can start by following advice from the likes of Tim Berry, Seth Godin, David Meerman Scott, Bryan Eisenberg, and Jonathan Salem Baskin, as they discuss marketing smarter, and for less. more
• Six Irrational Leaps to Avoid in Marketingby Steve Cuno
  Why do people believe things irrationally, in the face of zero evidence? You already know the answer: People who really, really want to believe, will believe... regardless of where the evidence points. Are you managing your marketing program this way? more
• Six Approaches to Marketing in Tight Economiesby Jim Lenskold
  Marketing pundits have advocated throughout this year that tough economic times are the right time to build bands and grow share of voice. But this will not work for every company. Here are the six approaches that can help you assess whether spending more or less is right for your ... more
• Five Marketing-Plan Pitfalls to Avoidby Tim Calkins
  It's hard to do great marketing without a clear plan. Unfortunately, many marketing plans simply don't work very well; they add little value and end up on a shelf, collecting dust. Marketing leaders need to be aware of these five common pitfalls, and steer clear. more
• Top 10 Things You Should Be Monitoring in Your PPC Reportsby William Leake
  Web analytics tools and pay per click reporting features are becoming more sophisticated, offering savvy marketers vital insights into what's working, what's not, and what needs more effort. But there is so much data available that it can become difficult to determine what to look at and which to ignore. ... more
• How to Measure the Effectiveness of Your Company Blogby Mack Collier
  One of the biggest hurdles that many companies face in adopting a blogging strategy is that they aren't sure how to quantify the results of their efforts. But as blogging has evolved, and it has become much easier to accurately measure blog performance and tie those measurements back to achieving ... more
• How to Achieve Lasting Improvements in Marketing Effectiveness (Hint: There Are Three Key Areas)by Barre Blake, J. Mark Carr, Alan Hart
  The scramble to justify budgets can result in a hyper focus on short-term ROI rather than a long-term sustainable path to continuous improvement. In truth, continually improving marketing effectiveness involves addressing three key interrelated, foundational areas. more
• Three Critical Questions to Get the Most From Marketing Mix Modelingby Jim Lenskold
  Marketers interested in measuring effectiveness and ROI need to understand whether marketing mix modeling can work for them, or how to get the most from it. Modeling measurements are often considered a bit mysterious. But MMM has long been a reliable measurement for consumer packaged goods companies and is now proving ... more
• How Marketing Can Lead the Charge for Business Innovationby Laura Patterson
  Long-term corporate success is linked to the ability to innovate, and Marketing should play a more central role. Who is better positioned to give insight into who will buy, how many they will buy, why they buy, and when specific markets will buy? It is time for marketing executives and professionals ... more
• How to Size and Build a Sales Territoryby Bob Howard
  Companies should (and can!) implement a sustainable, consistent telephone prospecting program to develop a "sales territory" using an approach that sales reps will actually adopt. If telephone prospecting controls the destiny of your business, you should investigate a better way to control your telephone prospecting. Start here. more
• What's Your ROI on Sales Tools?by Tim Riesterer
  Marketers spend a lot of time and money creating messaging, tools, and training for salespeople. Unlike lead-generation campaigns and demand-management programs, where you can track impact on suspect, prospect, and customer activity, our "sales support" investments are much harder to measure. But, the day of reckoning is near. We are going ... more
• Divide and Conquer: A Case Study of Profitable Market Segmentationby Paul Schwarz
  Well-executed market segmentation quickly identify customer profiles that have a higher likelihood to buy. And once a company has identified that customer profile, it can use that information to target new customers with similar profiles. By targeting these prospects directly, marketers gain higher and quicker return on their marketing investments. ... more

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Metrics & ROI case studies, deconstructing real life examples and illustrating lessons learned.

• How a B2C Website's Landing-Page Tests Increased Conversions 67%BabyCenter
  CASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page? more
• How a User-Focused Website Boosted Sales at Jelly BellyJelly Belly Candy Company
  CASE STUDY: How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.) more
• How Mobile Text Marketing Is Increasing Ancillary Revenues, Room Upgrades, and Customer LoyaltyDays for Business Alliance (Days Inn)
  CASE STUDY: Cutting-edge customer service that relies on mobile texting has helped an alliance of hotels to retain customers among the thinning number of business travelers—and avoid disaster during the economic downturn. Read on to see how. more
• How a Franchiser Automated Its Marketing Support to Improve Efficiency, ProfitabilityCartridge World
  CASE STUDY: Global ink and toner supplier Cartridge World expanded its US presence to 650 franchisee-owned stores. But its marketing support lagged behind. Here's how the company turned things around: creating a centralized marketing resource center, upping efficiency and increasing profitability. more
• How NHL.com's Online Campaign Helped Dodge Launch a New Vehicle, Exceed Sales ForecastsNHL.com
  CASE STUDY: Before any talk of bailouts, Chrysler called on 15 Web sites to help improve consumers' perception of the Dodge brand and launch its first crossover vehicle, the Journey. NHL.com cut through the clutter and delivered the brand message. Here's how. more
• How a Diving Equipment Retailer Leveraged Targeted Web Site Promotions to Lift Revenue, ConversionsDivers Direct
  CASE STUDY: Senior management at scuba-supply outfit Divers Direct weren't convinced they needed to run promotions or offer discounts to increase Web sales. A test using Sitebrand's personalization platform quickly changed that perception. more
• How New Media Helped Auction Direct USA Boost Sales 40%Auction Direct USA
  CASE STUDY: While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding. In fact, its fresh approach to online marketing has transformed the brand of this "used car dealer" to drive up sales. more
• How HP Boosted Product Sales 84% by Letting the Blogosphere Run Its Online Marketing PromotionHewlett-Packard
  CASE STUDY: Hewlett-Packard simply handed over a $5,000+ computer prize package to each of 31 bloggers, asking them to give away the prizes to their readers in any way they saw fit. HP trusted the bloggers' influence over the market it wanted to reach—and had faith in their creativity. Turned out, that trust and faith were not misplaced. more
• How a Telecommunications Company Used Video to Streamline Its Sales ProcessDigium
  CASE STUDY: Digium created a Web-based video that covered all the essential points of in-person presentations, but in a format more easily accessible to all of its sales outlets. The results: a more efficient sales process and an effective press tool. more
• How a Technology Company Leveraged March Madness Live Streaming to Increase Visibility for Its Own ProducteTelemetry
  CASE STUDY: When CBS Sports announced that it would once again live-stream the NCAA March Madness tournament during regular business hours, eTelemetry jumped at the chance to use the event as a prime backdrop for its own campaign. more
• How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-LeadTripmela, Inc.
  CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it. more
• How Sherwin-Williams Used Digital Collateral for a Newly Launched Product to Engage Retailers and ConsumersSherwin-Williams Company, Krylon division
  You have a snazzy new product and need marketing collateral to show it off. You want to rally your sales force around it, and at the same time excite the retailers who'll carry it. Print won't do. But digital will. more
• How a Video Podcast Series Garnered a Top Industry Award and 68,500 views in 12 MonthsTellabs
  Last spring, telecom player Tellabs launched its "Get Schooled" video-podcast series as both a way to communicate with customers as well as showcase the depth and breadth of its offerings. Get Schooled did that and more... generating tens of thousands of views, landing a coveted interview, and garnering an industry award. more
• How One Whitepaper Generated 500 Leads and Significant PR for a B2B ManufacturerJER Envirotech
  JER Envirotech, a manufacturer of environmentally friendly thermoplastic biocomposite materials, needed to stand out in the green manufacturing industry. Its solution: create a white paper to both explain and build credibility for its offerings. Here's how that led to 500 new leads over 60 days. more
• A Niche E-tailer Sizes Up Glamour... One Customer at a Time, Boosting Sales with a Personalized Web Site ExperienceSydney's Closet
  Five years ago, Sydney's Closet sold only plus-size prom dresses. Since then, however, the company has significantly expanded its lines, and it sought to segment its customers to help deliver content and offers that would be specific to their interests and needs. Here's its approach. more
• How a Bed & Breakfast Inn Boosted Its Bookings with One Video AdMorning Glory Inn
  As a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, and direct mail initiatives continued to bring in some new customers. But here's how the inn boosted its online visibility through rich media, and learned three valuable lessons on the way. more
• How a Consumer Electronics Company Leveraged the Power of Community to Uncover Market Preferences and Build Excitement for a New Product LineEastman Kodak Company
  When it chose to enter the saturated inkjet market 20 years late, Eastman Kodak had a few surprises up its sleeve. Still, the company found it also needed a little marketing ingenuity if it was to gain market share. more
• How a University Embraced Social Media and Scored Millions in YouTube ViewsCarnegie Mellon University
  How does a university up its visibility with an increasingly wired target market of both students of alumni? By orchestrating a Web 2.0-focused Web site redesign that set the foundation for an ongoing social media campaign. more
• How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page PersonalizationCompany: Continental Warranty
  Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct them to microsites matching their profiles—and nearly doubled leads. more
• How MyFax Upped Customer Engagement, Achieved a 79% NetPromoter ScoreMyFax
  Internt fax service provider MyFax wanted to tap into the power of word-of-mouth referrals by improving the customer experience and maintaining highly personalized customer interactions. But as an online company, it faced the issue of how to individually engage customers to ensure long-term relationships. Here's what it did. more

Metrics & ROI: See all 59 case studies

Metrics & ROI online seminar broadcasts from the best minds in marketing

• Video Marketing ROI: The Video Strategy FrameworkBroadcast on Nov 15, 2011
• Measuring and Sustaining Social Media SuccessBroadcast on Aug 25, 2011
• Winning with Speed: 4 Ways Speed Can Topple the Goliath in Your IndustryBroadcast on Jun 23, 2011
• Charting New Frontiers: Marketing Discoveries from the B2B ForumBroadcast on Apr 21, 2011
• MarketingProfs University: 11 Digital Trends to Watch in 2011Broadcast on Apr 7, 2011
• The NOW Revolution: Make Your Business Faster, Smarter & More SocialBroadcast on Mar 24, 2011
• The Truth About LeadsBroadcast on Mar 17, 2011
• MarketingProfs Makeover: Optimizing Content for SEOBroadcast on Dec 9, 2010
• Don't Be a Report Monkey: Three Steps to Optimizing Online MarketingBroadcast on Sep 16, 2010
• Multi-Channel Analytics: Tackling the Toughest Measurement ChallengeBroadcast on Jun 3, 2010
• Social Metrics for Marketers: How to Measure What MattersBroadcast on May 20, 2010
• The Naked Truth: Insights from Our Social Media Marketing ResearchBroadcast on Jan 14, 2010
• Getting Buy-in with Social Media Measurement: Don't Sweat the Small StuffBroadcast on Aug 20, 2009
• Cracking the Code: Web Analytics for Paid Search AdvertisingBroadcast on Jun 25, 2009
• How to Craft a Winning Business Case for Your Marketing InitiativeBroadcast on Apr 16, 2009
• When the Budget Axe Falls: What to Cut, What to Keep, What to GrowBroadcast on Mar 12, 2009
• Creating a Customer-Centric, Measurable Marketing PlanBroadcast on Oct 16, 2008
• Prove It: Tools and Techniques to Measure the Effectiveness of Social Media CampaignsBroadcast on Jul 24, 2008
• Beyond Trade Show Metrics: Improving Your Event Marketing ROIBroadcast on Jul 10, 2008
• Using e-Metrics to Optimize Your All-Around Marketing StrategyBroadcast on Apr 3, 2008

Metrics & ROI: See all 31 seminars

Metrics & ROI Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Gather Competitive Intelligence from Q&A ForumsReleased on Apr 29, 2011
• Take 10: How to Reverse Engineer Your Competitors’ Customer ListReleased on Apr 15, 2011
• Take 10: How to Set Up a Multivariate Experiment in Google Website OptimizerReleased on Apr 8, 2011
• Take 10: How to Set Up an A/B Experiment in Google Website OptimizerReleased on Mar 4, 2011
• Take 10: How to Prioritize and Budget for Your Online ActivitiesReleased on Feb 18, 2011
• Take 10: How to Create a Digital Marketing Plan with 8 Key ElementsReleased on Jan 28, 2011
• Take 10: Discover What Your Competition is Worried (and Excited) AboutReleased on Jan 7, 2011
• Take 10: Your Guide to Translating YouTube Metrics Into InsightsReleased on Nov 5, 2010
• Take 10: How to Set Up Website Profiles in Google AnalyticsReleased on Aug 27, 2010

Metrics & ROI: See all 9 Take 10 Webcasts

Metrics & ROI marketing downloads for the busy professional

• Marketing Automation Management: Basics and Best Practices
  Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
• Research Spotlight: Twitter
  A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
• Website Conversion Success Stories
  Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
• Benchmark Research: Marketing in the Economic Crisis
  These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
• Email Marketing Benchmark Report 2008
  This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
• B2B Lead Generation: Marketing ROI & Performance Evaluation Study
  MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
• Benchmark Report: Marketing ROI (Year 3)
  In this 2007 survey, the third annual on ROI, respondents who use ROI for their marketing efforts expect greater growth and enjoy greater confidence from their senior management than respondents who don't use ROI.
• Small Biz How-To Guide: Avoiding Key Pitfalls
  Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
• Marketing Metrics How-To Guide
  Metrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
• SWOT Analysis How-To Guide
  This comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
• B2B Direct Marketing How-To Guide
  Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
• Benchmark Report : Marketing ROI (Year 2)
  This 2006 survey, the second annual ROI study, demonstrates that companies are definitely getting the ROI message. This study shows a significant increase in the number of companies that have implemented some form of Marketing ROI measurements. And let's face it, Marketing ROI is here to stay. Jim Lenskold says, "Marketing ROI will continue to be a priority as long as maximizing profits is a priority for corporations." Well said, Jim.
• Benchmark Report: Marketing ROI (Year 1)
  In a 2005 survey, the first in an annual series, Jim Lenskold found that only 1 in 5 respondents was actually using ROI measures for marketing efforts -- 99% of those respondents indicate increased profitability due to the use of ROI. See this and subsequent reports for a full picture of the evolution of marketing ROI.
• Sales & Marketing Alignment - Apr. 2005
  Need a little help getting your marketing efforts in sync with your sales efforts? Look no further. A 2005 study of MarketingProfs members worldwide found that companies that successfully aligned sales with marketing perform better in many sales measures than their “unaligned” competition. Aligned companies enjoyed 5.4% faster growth, 38% more proposals closed, 36% fewer customers lost, and 40% more new business coming from marketing leads than unaligned firms. Read the complete analysis and take advantage of the recommendations from this exhaustive report.
• Marketing ROI and the Sales Funnel
  In this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.

Metrics & ROI: See all 17 downloads