Benefit of Premium membership

Marketing Resources: Metrics & ROI

Access thousands of marketing resources here. Select any of the popular topics below to narrow your search.

MarketingProfs Update

Get new marketing updates delivered to your inbox! Sign up for MarketingProfs Today for FREE!


Get to the Po!nt Newsletters

Bite-sized topic-specific newsletters on B2B Marketing, Customer Behavior, Email Marketing, Marketing Inspiration, New Media, Search Engine Marketing, Small Business and more. Sign up for one, two or all...for FREE!


Unlimited Seminars for a Year

Try Premium Plus Membership and get 50 or more online seminars plus access to our whole seminar library.


Metrics & ROI

Metrics & ROI articles by the best and brightest in the field

All Articles  |  Premium Articles Only

Metrics & ROI: See all 242 marketing articles

Metrics & ROI case studies, deconstructing real life examples and illustrating lessons learned

Metrics & ROI: See all 54 case studies

Metrics & ROI mini articles distilling bite-sized advice (from our Get to the Point newsletters)

  • A Tale of Two InnovationsSmall Business
    The next time your management team meets to determine the fate of a recently introduced product or service, consider a post by Scott Anthony at Harvard Business Online. He argues...
  • Cool Open-Rate StatsEmail Marketing
    Even if your email campaigns meet goals and deliver great ROI, you probably wonder how you compare to industry standards. If so, you’re going to love the spreadsheet in a...
  • When Less is MoreEmail Marketing
    You've crossed all your marketing t's and dotted all your best practices i's with a relevant, enticing offer sent only to subscribers who opted in to your campaigns. You're anxious...
  • Analyze ThisEmail Marketing
    According to Dan Forootan, "Google Analytics has become one of the industry’s most powerful Internet marketing tools, helping advertisers, publishers and Web site owners improve their sales conversion, campaign targeting...
  • Survey Says ...Small Business
    The problem with surveys—whether on the phone or the Internet—is that they're often too long and rambling. In many cases, you either bail out before it's over, or feel like...
  • Are Your Web Customers Engaged?Small Business
    Your Web site is an ideal venue for holding your customers' attention. But how do you measure the success of your efforts? Inspired by Eric Petersen's presentation on the subject...

Metrics & ROI: See all 6 quick reads

Metrics & ROI marketing downloads for the busy professional

  • Small Biz How-To Guide: Avoiding Key Pitfalls
    Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
  • E-Newsletter How-To Guide
    The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  • Marketing Metrics How-To Guide
    Metrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
  • B2B Direct Marketing How-To Guide
    Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
  • Marketing ROI and the Sales Funnel
    In this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.

See all marketing downloads


HACKER SAFE certified sites prevent over 99.9% of hacker crime.