Marketing Resources: Sales

•  

  

  Three Tricks for Getting Your Lead Gen Program Where You Want It To Go

  Sales

  "According to an old expression, even a man lost in the woods knows where he wants to go," writes Dan McDade at MarketingProfs. That adage can apply to the lead gen jungle as well. Say there's a disconnect that is undermining the success of your marketing and sales teams, and ... more
•  

  

  Four Tips for Generating Leads With Email

  Sales

  "Email is still the most effective marketing technique," writes Bill Rice at the Better Closer blog. "It's easy to automate and highly efficient at bringing in qualified new leads." But a successful email program doesn't just happen. You must convince prospects to open your message, read it, and take action. ... more
•  

  

  Three Tips for the Introverted Conference Attendee

  Sales

  Conferences are ideal venues for plugging into the zeitgeist and networking with colleagues. But they're also expensive. "[And] if you happen to be an introverted marketer, which likely means a conference is not the most comfortable of settings, you'll need a strategy for ensuring your company gets its money's worth—in ... more
•  

  

  Four Ways to Own the First SERP

  Sales

  "When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article at MarketingProfs. And when they do, they're most likely to choose results that appear first. "Thus," Hanks continues, "'owning' the first page ... more
•  

  

  Create Content for Each Stage of the B2B Buying Journey

  Sales

  Not every potential buyer approaches your business with the same enthusiasm or interest. In a MarketingProfs article, Paul McKeon identifies the four stages of the B2B buying cycle—and how to produce content specific to each one. The unaware buyer. "Content for the unaware buyer must be interruptive. It has to cause ... more
•  

  

  Sales Pipeline Metrics to Help Boost Forecast Accuracy

  Sales

  Ah, the B2B sales pipeline. That mish-mash of possibilities that can surprise, delight, or infuriate at a moment's notice. Is there really any way to predict the true likelihood of a sale by crunching pipeline data? Thomas Barrieau says yes—if you know what to look for. Writing at the Sales Operations ... more
•  

  

  Why Search Marketers Are Grabbing the Long Tail

  Sales

  Many marketers approach SEO by targeting the keywords in their industries with the largest monthly search volumes, but they often neglect the "long-tail" or low volume keywords, which when combined with multiple keywords can total, or exceed, the volume of the one desirable search term, according to a study by ... more
•  

  

  The Importance of the Right Offer in Lead Generation

  Sales

  According to Dan McDade, the foundation of any lead generation program is the right offer—one that intelligently addresses a prospect's real problems. "When you fully understand their pain points and needs and can align them with a clear offer and comprehensive benefits, the sales nurturing process will leapfrog ahead," he ... more
•  

  

  A Social Platform That Serves Your Team Members One at a Time

  Sales

  There are plenty of internal computer platforms that promise to make employees more efficient: standalone CRMs, heavy-handed intranets and project management software that needs managing all on its own. Then there are social platforms that, on top of everything else, vow to improve morale and boost collaboration! It's easy to ... more
•  

  

  Local Business Marketing: Daily Deals Up; Facebook Ads Slowing

  Sales

  Group deals are gaining popularity among local businesses: 12% of surveyed local merchants say they have offered a group-deal promotion, up 33% (3 percentage points) from the 9% who said so in June 2011, according to the seventh annual MerchantCircle Confidence Index. more
•  

  

  A Bold B2B Sales Strategy That Just Might Get Results

  Sales

  In an article at Sales 2.0, Jill Konrath answers the question all B2B sales people ask themselves when heading out to meet with prospects: "What will make them say, Yes, I want to work with you?" "To be most effective in sales today," Konrath replies, "it's imperative to drop your 'sales' ... more
•  

  

  Seven Ways to Make Small Business Saturday Big for Your Business [Slide Show]

  by Tyler Garns

  Sales

  The Saturday after Thanksgiving has been dubbed Small Business Saturday, a day for customers to shop small—at their favorite local stores—and help fuel the economy. How can you use this shopping day to your advantage? more
•  

  

  Online Lead Generation Drives Higher Growth, Profitability

  Sales

  Professional services companies that generate a large proportion of business leads via online sources grow faster and more profitably than firms without such lead capabilities, according to a new study by Hinge Marketing, which also found that SEO, blogging, and Web analytics are among the most effective online marketing tools ... more
•  

  

  Tradeshow and Event Marketing Lessons From Facebook [Slide Show]

  by Kristin Veach

  Sales

  Facebook recently hosted its annual f8 conference to make announcements about the social network. But the event provided four invaluable tradeshow and event marketing lessons for forward-thinking marketers. more
•  

  

  B2B Sales: Don't Spray and Pray, Tell Stories Instead [Video]

  by Michael Harris

  Sales

  Today, B2B buyers are busy, busy, busy... doing the work of multiple people. The last thing they have time for is a salesperson who takes a spray-and-pray approach: a generic presentation that's all about the product/service being sold. more
•  

  

  Brands to Focus on Localized Content Marketing

  Sales

  Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it relates to demand generation and sell-through of products and services, according to a study by the CMO Council. Moreover, 86% of ... more
•  

  

  Three Ways to Crank Up Your B2B Sales Smarts and Results

  Sales

  One natural tactic (let's admit it) that B2B marketers often turn to when seeking to increase sales is to stuff the pipeline with more leads. But time and again we hear, in response, the following argument: The quality of your leads will beat out quantity every time. As Geoffrey James puts it ... more
•  

  

  Three Ways to Maximize Lead Conversion

  Sales

  As social networking channels gain more and more momentum, there's a good chance you've seen a serious uptick in new inbound leads. "[W]hat happens once you get them?" asks Sammy James at MarketingProfs. "Do your lead-response efforts take advantage of your lead flow? Could your lead-conversion rates use a boost?" ... more
•  

  

  Tips for Launching a Successful Networking Event

  Sales

  There's more to social networking than just chatting online. Sometimes, you'll want to actively promote your great work live—all while courting new clients and making useful new contacts! Andy Lopata provides tips for launching a successful social business event without breaking the bank or encountering unpleasant surprises along the way. Get ... more
•  

  

  Marketing Smarts: Hubspot's Mike Volpe on Marketing and Sales

  by Matthew Grant

  Sales

  "You guys are a bunch of clowns who just do arts and crafts all day!" Is that what your sales team says about the marketing folks? Ever wonder how you might get those two hearts to beat as one? more
•  

  

  Websites Top Online Source of B2B Leads, but Still Underperforming

  Sales

  Though 88% of B2B companies say they understand their target audiences at least moderately well, they still struggle to translate that understanding into new business leads via their corporate websites, according to a new study by Demandbase and Focus. more
•  

  

  Smaller Tech Companies Upping Marketing Investments

  Sales

  Though overall global marketing budgets in the tech sector are increasing 3.5% in 2011, they are not keeping pace with annual revenues in the sector, which are expected to grow 6.5% over 2010 levels, according to a report by IDC. more
•  

  

  Three Tips for Tradeshow Success

  Sales

  "Many have pronounced tradeshow marketing dead," writes Bob Hebeisen at MarketingProfs. "But with the right strategy, hard work, and flawless execution, tradeshows can still be a productive part of your marketing plan." To make the most of your lead-generating budget, he suggests a twelve-step process that takes you from pre-show ... more
•  

  

  Why Context Matters in Building Lead Nurturing Programs

  Sales

  "Some people would say that nurturing is based on a marketer's goal such as building brand awareness or your company's reputation for thought leadership," writes Ardath Albee at Marketing Interactions. "I say those are integral parts of lead nurturing but that neither is valid as a standalone goal." In other words, ... more
•  

  

  Top-Tier B2B Marketers More Likely to Track ROI, Report Growth

  Sales

  B2B marketers who describe their organizations as "highly effective and efficient" are more likely than other marketers to measure the ROI of their marketing campaigns and report stronger growth than their competitors, according to a study by The Lenskold Group and The Pedowitz Group. more

Sales: See all 395 items

Sales articles by the best and brightest in the field

• A Five-Step Process for Hosting a Webinar That Generates Salesby Greg Digneo
  When hosting a webinar, you want people to show up and you want to generate leads. But meeting those goals isn't easy. Here's a five-step plan that'll take the guesswork out of hosting an effective, successful webinar. more
• Never Waste an Opportunity: The Value of Lead Nurturingby Sookie Shuen
  When new visitors arrive at your website, you have two ways to seize the opportunity and guide them toward becoming customers. Both opportunities can evaporate in the blink of an eye—if you don't have the proper systems in place. more
• How Your Customers and Analytics Can Help Increase Online Salesby Nick Stamoulis
  Increasing your online sales isn't quick or easy, and it involves a lot of trial and error. Learn three steps that'll help you skip some of the guesswork and boost your website's conversion rate. more
• Eight Common Mistakes of Promotional Marketingby Steve Benidt
  Sometimes promotions work, and sometimes they bomb. But what makes a promotion tank? Here are eight deadly sins that companies commit—and that you should avoid—when planning and executing promotions. more
• 15 Lead Magnets (Plus 7 Best-Practices) to Help You Capture and Convert by Tyler Garns
  Is your business throwing Web traffic in the trash? If you're not capturing the traffic you spend big bucks to get, it's time to re-evaluate your lead-capture strategy by looking at the effectiveness of your lead magnets. more
• How Not to Craft a Professional Bioby Mike Russell
  How effective is your professional bio at building reputation, gaining clients, and generating income? Here are five detailed critiques of real-life professional bios that'll help you avoid common pitfalls in your own bios. more
• Use QR Codes so You Don't Get Thrown Away After Tradeshowsby Sarah Baker
  Want to leave a lasting impact on tradeshow attendees? Go mobile. Learn three ways to maximize your tradeshow success using QR codes—and five key considerations for using them most effectively. more
• Four Event Marketing Predictions for 2012by Kristin Veach
  Tablets, social media, QR codes, and hybrid events all redefined tradeshow and event marketing in 2011, but what will 2012 bring? How can marketers embrace the latest trends to make their events more exciting and engaging? more
• The Introverted Marketer's Guide to Attending a Conferenceby Lisa Petrilli
  Are you an introverted marketer? If so, attending busy conferences might make you very uncomfortable. Here are four ways to break through your challenges and get the most out of any conference. more
• Top 5 Marketing Trends for 2012by Joe Cordo
  As 2011 winds down, it's time to consider the trends that will dominate marketing in 2012. Here are the Top 5 trends on the horizon and tips on how to take advantage of them in your marketing plan. more
• Five Proven Ways to Improve ROI Using Marketing Automationby Debbie Qaqish
  Marketing automation offers five main opportunities to improve ROI and drive revenue. Are you taking advantage of them? Learn how marketing automation can help you segment leads, improve conversions, and reduce lead leakage. more
• What to Do When E-Books and Round-Up Posts Just Won't Cut It by Danny Iny
  How effective can a strategy be if all of your competitors are using it, too? To stand out, step outside the realm of e-books and round-up posts, and apply these six tips for producing unique, compelling content. more
• Sales Copy: Make Them Laugh? Or Make Them Buy?by Barry Densa
  A debate has been raging in certain quarters: Should humor be included in sales copy? Is humor disarming and refreshing, or can it actually hurt sales? more
• 10 Questions + 10 Actions = Lead Generation Gainsby Dan McDade
  Is your organization experiencing a critical gap between Marketing and Sales performance expectations and actual results? If so, answer these 10 questions and apply these 10 steps to close the gap and ensure results. more
• A Case Study in Landing Page Optimization: How to Double the Impact of Your Budgetby Bob Hebeisen
  Need help boosting your landing page conversions? Learn six landing page optimization principles that helped one website nearly double its conversion rate... more
• Five Ways Your Loyalty Program Can Deliver the 'Wow' Factorby Fred Thompson
  To deliver the critical wow factor that draws people into loyalty programs and keeps them there, marketers must get inside customers' heads to identify what motivates them. Learn five key points about driving customer behavior. more
• The Evolution of B2B Marketing: Why Generating Leads Isn't Enough Anymore by Michelle Boockoff-Bajdek
  Today's B2B marketers can't focus only on generating leads and turning them over to Sales. To get results, they need to create effective, targeted programs that hit the right people via the appropriate channel. Here how. more
• Five Defining Features of Landing Pages 3.0by Scott Brinker
  A third generation of landing pages has emerged over the past year that incorporates ideas from content marketing, social media marketing, and mobile marketing. Learn what features define Landing Pages 3.0. more
• How to Improve Your Conversion Rate (A Case Study Approach)by Paras Chopra
  You've managed to get people to your site, but how do you get them to convert? Learn three strategies—based on various case studies—for boosting your site's conversion rate. more
• How to Reduce Lead Leakage Nowby Lisa Cramer
  Are you letting leads seep out of your sales funnel? Learn how to plug the holes in your funnel, nurture leads into qualified sales opportunities, and boost your company's bottom line. more
• When Your Customers Know More Than Your Salespeopleby Christopher Krywulak
  Today's product-savvy customers expect more from in-store shopping experiences. Learn why new technologies, knowledgeable salespeople, and stellar service are critical in today's shopping climate. more
• How to Write Hot-Button Sales Copy in a Recessionby Barry Densa
  No matter who your customers are or what they desire, 13 human motivators, or "hot buttons," are ultimately responsible for driving sales. To boost sales, learn which motivators and human desires to tap into—and when. more
• The Six Cs of a Customer-Centric Marketing and Sales Pipelineby Laura Patterson
  Customers today are actively engaged buyers, so your approach to the sales and marketing pipeline must evolve. Learn six revised stages for implementing and measuring Marketing's contribution to the pipeline. more
• What Doesn't Work in Lead Managementby Dan McDade
  Effectively managing sales leads today is tricky, but not if you understand the problems between Marketing and Sales. Learn which four lead-management strategies could be hindering your success. more
• Five Tips for Writing Effective Sales Lettersby Matt Train
  Informative and persuasive sales letters might be difficult to write—but they can pay off big time. Learn five tips for writing engaging, informative, and concise sales letters that'll produce results. more

See all Marketing Articles

Sales case studies, deconstructing real life examples and illustrating lessons learned.

• SEO and Sex: A Recipe for SuccessDr. Helaine Smith, DMD
  CASE STUDY: How does an SMB owner run a business day to day, do his/her own marketing and promotion, and make sure the biz keeps going and growing? Just maybe, SEO+Sex=Success! more
• How IBM Offset the Impact of a Down Economy on Event AttendanceIBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners. more
• How Getting Personal Helped Spur Renewals for the Golden State WarriorsGolden State Warriors
  CASE STUDY: So maybe your organization hasn't had a stellar year. (Really, how many have?) But you still have fans. How can you reach out, in a more personal way, to keep the customers you have? more
• How a User-Focused Website Boosted Sales at Jelly BellyJelly Belly Candy Company
  CASE STUDY: How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.) more
• How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User InterestsCisco Systems
  CASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic. more
• How an Interactive Game Stimulated Product Awareness and SalesSony United
  CASE STUDY: To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product pages—and a 12-15% increase in sales of those products. more
• Using Video to Reel in Record High Traffic and ConversionsKinaxis
  CASE STUDY: Supply-chain software provider Kinaxis needed to reel in more customers, so it created a comedy video series, which soon became its most popular online content. The videos drew record site traffic and conversions, as well as doubling RSS subscriptions to the company blog within the first month. more
• How a New-Product Launch via Facebook Resulted in Immediate Sales, Ongoing Consumer Relationships3M Canada Company
  CASE STUDY: At a fraction of the cost of traditional media, 3M Canada not only generated immediate sales and new excitement around its Scotch Tape brand but also gathered invaluable intelligence about its target market and forged long-term relationships with consumers. more
• How a Single Voice Recording Scored Immediate Ticket Sales for Boston CollegeBoston College Athletics
  CASE STUDY: Boston College had just two weeks to inspire alumni and fans to make a last-minute trip to Florida after the school's football team secured its first conference title game. An enticing voice-marketing campaign quickly generated 5,000 ticket sales, netting $200,000. more
• How a Company's Word-of-Mouth Strategies and Customer Focus Helped Grow Its User Base 150%FreshBooks
  CASE STUDY: Small businesses need all the TLC they can get. Billing and invoicing online-solution provider FreshBooks knows that better than most. Its customer-centric focus is so fresh and refreshing, word-of-mouth has spread far and wide—and helped grow its user base 150%. more
• Four Steps to Spurring B2B New-Product Awareness and Sales via TwitterCOOP Ale Works
  CASE STUDY: Twitter isn't the first tool that comes to mind in the B2B marketing toolbox. But COOP Ale Works deftly used it to generate buzz among potential consumers of its specialty brews—creating a level of demand that retail establishments, such as bars, couldn't ignore. more
• How a Targeted Lead-Development Program Earned an IT Company 34% Yearly Growth for Five Years (and Counting)CenterBeam
  CASE STUDY: For IT company CenterBeam, sales is indeed a numbers game, but not in the traditional sense. Rather than trying to engage as many leads as possible, the company's sales force instead nurtures a smaller quantity of well-qualified prospects. more
• How an Automotive Dealership Used Voice Marketing to Supplement Sales, Boost Customer RetentionMike Miller Hyundai
  CASE STUDY: While automotive dealers struggle to survive, Mike Miller Hyundai has reached out to customers via voice marketing, at a fraction of the cost of direct mail. Now: service bays are filled, and customer retention is significantly higher. more
• How a Medical Imaging Company Helped a New Sales Team Establish Client Relationships and Surpass Sales GoalsToshiba America Medical Systems, Inc.
  CASE STUDY: In tough economic times, one company set out to care for its people in a unique way. Toshiba America Medical Systems efforts to align and nurture its sales team means the team is now on track to exceed sales goals. more
• How a New Mom and Pop Pet Food Retailer Used Social Media to Achieve $2.5 Million in Sales in Under Two YearsK9 Cuisine
  CASE STUDY: K9 Cuisine helped fill a void created by the pet-food crisis of 2007. Since then, its annual sales have reached $2.5 million, and it expects to double that in the next 8-10 months. How? With the help of social media. more
• How HP Boosted Product Sales 84% by Letting the Blogosphere Run Its Online Marketing PromotionHewlett-Packard
  CASE STUDY: Hewlett-Packard simply handed over a $5,000+ computer prize package to each of 31 bloggers, asking them to give away the prizes to their readers in any way they saw fit. HP trusted the bloggers' influence over the market it wanted to reach—and had faith in their creativity. Turned out, that trust and faith were not misplaced. more
• How New Media Helped a Rural UK Mail Order Company Go Nationwide, GlobalWiggly Wigglers
  CASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results. more
• How a Controversial Book Became a Bestseller via an Aggressive Web CampaignVanguard Press
  CASE STUDY: When the current POTUS is the villain of your book, it doesn't matter that you're a best-selling author... because the mainstream media will find it too hot to touch. So what do you do? You go to the Web. more
• How a Telecommunications Company Used Video to Streamline Its Sales ProcessDigium
  CASE STUDY: Digium created a Web-based video that covered all the essential points of in-person presentations, but in a format more easily accessible to all of its sales outlets. The results: a more efficient sales process and an effective press tool. more
• How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-LeadTripmela, Inc.
  CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it. more

Sales: See all 70 case studies

Sales online seminar broadcasts from the best minds in marketing

• Website Translation: Conquering New Language Markets to Gain New SalesBroadcast on Jan 31, 2012
• Reduce Barriers to the Sale and Make it Easy for Customers to BuyBroadcast on Dec 15, 2011
• Make Your Next Tradeshow a Qualified SuccessBroadcast on Dec 8, 2011
• 10 Ways to Generate Leads Using Social MediaBroadcast on Dec 1, 2011
• The Art of Sales Conversations: Winning Clients and Increasing RevenueBroadcast on Oct 27, 2011
• Conversion in a Social World: From Likes to LeadsBroadcast on Jun 9, 2011
• Creating Fresh B2B Video Content All Year LongBroadcast on May 26, 2011
• Accelerating Sales with Competitive IntelligenceBroadcast on May 19, 2011
• Charting New Frontiers: Marketing Discoveries from the B2B ForumBroadcast on Apr 21, 2011
• 8 Triggers that Turn Customer Distraction into TractionBroadcast on Apr 14, 2011
• The Truth About LeadsBroadcast on Mar 17, 2011
• Boost Your Booth: Tradeshow Strategies That WorkBroadcast on Feb 17, 2011
• Cure for the Common Website: Using Personas to Boost Site PerformanceBroadcast on Feb 10, 2011
• Shift Your B2B Marketing into High Gear: Lead Management, Social Media & Integration (FREE)Broadcast on Mar 25, 2010
• Demolish the Roadblocks on Your Website: Clearing a Path for Customer Action, Sales and LoyaltyBroadcast on Jan 21, 2010
• High-Performance Landing Pages that Boost Your Bottom Line (FREE)Broadcast on Nov 19, 2009
• Street Stories: Social Media and the Sales CycleBroadcast on Aug 6, 2009
• Seven Fast-Acting Methods to Drive B2B Revenue NowBroadcast on May 14, 2009
• Behind the Online Curtain: Secrets for Building a Successful Webinar ProgramBroadcast on Apr 23, 2009
• Extreme PowerPoint Makeover: Transform Your Data-Driven Presentation Beyond Bullet PointsBroadcast on Apr 9, 2009

Sales: See all 47 seminars

Sales Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Create a Lead Generation Form in MailChimpReleased on Jan 13, 2012
• Take 10: How to Create a Simple Lead Generation Form in Google DocsReleased on Dec 16, 2011
• Take 10: Five Proven Tactics for a Successful Fundraising CampaignReleased on Nov 18, 2011
• Take 10 Author Series: How to Win Big with Content MarketingReleased on Sep 23, 2011
• Take 10: How to Podcast Like a RockstarReleased on Sep 9, 2011
• Take 10: 5 Rules for Creating Powerful Calls-to-ActionReleased on Aug 26, 2011
• Take 10: How to Develop a Lead Management Process that Drives SalesReleased on Jul 29, 2011
• Take 10: How to Boost Event Attendance with Social Media MarketingReleased on Jun 3, 2011
• Take 10: How to Put Your Business on the Map With Google PlacesReleased on Apr 22, 2011
• Take 10: 9 Ways to Make Your Webinars Start Strong and Finish BigReleased on Apr 1, 2011
• Take 10: 7 Ways You Can Fix Your Website Forms to Get More LeadsReleased on Aug 13, 2010

Sales: See all 11 Take 10 Webcasts

Sales marketing downloads for the busy professional

• Marketing Automation Management: Basics and Best Practices
  Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
• Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
  MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
• Influencer Marketing Success Stories
  Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
• Website Conversion Success Stories
  Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
• LinkedIn Success Stories
  LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
  The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
• Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
  Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
• B2B Lead Generation: Marketing ROI & Performance Evaluation Study
  MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
• Lead Generation How-To Guide
  Learn how you can generate leads, qualify and track them through the sales cycle!
• Small Biz How-To Guide: Avoiding Key Pitfalls
  Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
• Lead Generation How-To Guide
  Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
• B2B Direct Marketing How-To Guide
  Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
• Trade Show Marketing Template
  Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
• Benchmark Survey: Marketing to Hispanics
  Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
• Sales & Marketing Alignment - Apr. 2005
  Need a little help getting your marketing efforts in sync with your sales efforts? Look no further. A 2005 study of MarketingProfs members worldwide found that companies that successfully aligned sales with marketing perform better in many sales measures than their “unaligned” competition. Aligned companies enjoyed 5.4% faster growth, 38% more proposals closed, 36% fewer customers lost, and 40% more new business coming from marketing leads than unaligned firms. Read the complete analysis and take advantage of the recommendations from this exhaustive report.
• Sales and Marketing Alignment
  Benchmark Sales Mtkg Alignment
• Marketing ROI and the Sales Funnel
  In this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.

Sales: See all 19 downloads