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Segmentation: See all 306 items

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Segmentation online seminar broadcasts from the best minds in marketing

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  • Value-Based Segmentation: Leveraging Customer Engagement Using Segmentation
    Broadcast on Jul 15, 2014 with Mike Phillips
    Join us for this free seminar where we will walk through case studies and outline an approach that enables actionable segmentation of customer portfolios. Sponsored by Cvent more
  • How to Build Personas that Persuade Buyers and Increase Sales
    Broadcast on Feb 23, 2012 with Adele Revella This online marketing seminar received 5 star(s)

    Join us February 23rd for a PRO seminar with B2B marketing expert Adelle Revella, and discover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process.

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  • Creating Fresh B2B Video Content All Year Long
    Broadcast on May 26, 2011 with Pete Savage This online marketing seminar received 3.5 star(s)
    Whether you're new to video or not, your ability to consistently generate and nurture leads with this medium comes down to one critical area—the ability to quickly and confidently map out and produce video content that prospects actually want to watch. Learn how to to keep turning out enough fresh, quality online video content to last the next 18 months. more
  • MarketingProfs University: 11 Digital Trends to Watch in 2011
    Broadcast on Apr 7, 2011 with Steve Rubel This online marketing seminar received 4.5 star(s)
    As the kick off of MarketingProfs University Social Media Marketing Fast Track, Edelman Digital's Steve Rubel and David Armano will share 11 digital trends to watch in 2011. Learn about these trends and their broader implications, and how you can use this information to design and modify effective marketing strategies for your organization. more
  • Cure for the Common Website: Using Personas to Boost Site Performance
    Broadcast on Feb 10, 2011 with Mark O'Brien This online marketing seminar received 4.5 star(s)
    Persona development is one of the most important and overlooked aspects of website planning. During this 90-minute PRO seminar, learn everything you need to know to create personas and use them to develop a highly effective website. more
  • Identity Marketing: Using PR to Reach the Minds (and Wallets) of Today's Diverse Consumers
    Broadcast on Apr 24, 2008 with Gail Z. Martin This online marketing seminar received 4.5 star(s)
    Traditional PR focuses on reaching mass media with a mass message. That doesn't cut it with today's multicultural consumer. Does your PR have what it takes to compete?

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  • Using e-Metrics to Optimize Your All-Around Marketing Strategy
    Broadcast on Apr 3, 2008 with Jim Sterne This online marketing seminar received 5 star(s)
    Online marketing professionals have been monitoring the success of their websites for a little over ten years now. They have been using the Internet to test alternatives in marketing strategy, messaging, positioning, offers, promotions and more. Today, these techniques can be directed at the offline world as well. more
  • Tighten Up Your Marketing Plan: The Nuts and Bolts of Market Segmentation
    Broadcast on Aug 2, 2007 with Allen Weiss This online marketing seminar received 5 star(s)
    Do you really know how to do market segmentation? It's the foundation of a sound marketing plan, and many companies are getting it all wrong.

    This is our 100th online seminar, and we're celebrating by bringing MarketingProfs founder and CEO Allen Weiss to share all he knows about this important topic. And there's a surprise at the end!

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  • Ten Cravings of Generation X and Y:  Satisfying This Young and Lucrative Market
    Broadcast on Jul 26, 2007 with Lisa Johnson This online marketing seminar received 5 star(s)
    Today's 18-to-40-year-olds are savvy, sophisticated, and immune to conventional marketing strategies. But the buying habits of this lucrative market can be anticipated—and this seminar will reveal what works. Lisa Johnson, author, consumer expert and CEO of the Reach Group, uses her groundbreaking qualitative research, plus dozens of interviews with maverick thinkers to identify this connected generation’s new rules for engagement.

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  • How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer Playground
    Broadcast on Jul 25, 2007 with Lisa Johnson This online marketing seminar received 4.5 star(s)
    Old business models are collapsing and there’s a new generation of inspired, renegade consumers who are rewriting the rules. Marketing is quickly moving from a push advertising model to one where highly networked customers spread the word about new products and services, and pull in only the information that they find interesting or useful. Want to crack the code of this new market?

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  • Segmenting the Hispanic Market:  What the Numbers Really Mean
    Broadcast on Jul 12, 2007 with Blaire Borthayre This online marketing seminar received 4.5 star(s)
    The Hispanic population has become a powerful economic force in the United States. These 43 million consumers now command enough buying power to make companies sit up and pay attention. But in this booming market, it's easy to be misled by the varied demographic information (and the lack of a conceptual framework) available to marketers.

    We will bring statistics to life in this online seminar, showing you how to pull together data that's relevant to your marketing goals. more
  • Personas 2: Using Mental Images of Customers for Better Product Planning, Branding and Messaging
    Broadcast on Mar 8, 2007 with Tamara Adlin This online marketing seminar received 5 star(s)
    This seminar will introduce the basic phases of the Persona Lifecycle, which will help you understand the specific steps and level of effort required for success. We'll also discuss a few short-cuts you can use to create ad-hoc personas. more
  • Personas 1:  Breakthrough Customer Insight for Product, Website Design and More
    Broadcast on Mar 7, 2007 with Tamara Adlin This online marketing seminar received 5 star(s)
    Presenter Tamara Adlin will provide a variety of examples, illustrating the different benefits of implementing a personas program. She shows which marketing objectives personas support, and will help you identify whether a personas program would be a good fit for you. more
  • Hispanic Marketing Essentials
    Broadcast on Nov 16, 2006 with Blaire Borthayre This online marketing seminar received 4.5 star(s)
    Targeting the Hispanic market can bring new challenges to your business. This seminar will demystify the process and help you avoid pitfalls that many encounter as they market to Hispanics. more
  • BOOM: Marketing to the Ultimate Power Consumer—The Baby Boomer Woman
    Broadcast on Oct 26, 2006 with Mary Brown, BOOM This online marketing seminar received 4 star(s)
    Mary Brown busts through the myths and stereotypes associated with “middle-aged” women to reveal the different life transitions, motivational factors, and generational influences that make Boomer women tick. more
  • Hispanic Marketing:  Effective Strategic Planning Processes
    Broadcast on Mar 30, 2006 with Terry Soto This online marketing seminar received 2 star(s)
    Presenter Terry Soto is a well-respected voice in Hispanic market entry strategy consulting, working with Fortune 500 companies to improve their chances of Hispanic market entry success. more
  • Reach the Big Spenders:  How to Market to Women from 50 to 75
    Broadcast on Dec 1, 2005 with Marti Barletta This online marketing seminar received 4 star(s)
    Learn why fifty isn't what it used to be, and what you need to know to connect with the richest generation of women in history. Banking, brokerage, insurance, health and wellness, real estate, travel and self-improvement industries take note! more

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Segmentation Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

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Segmentation marketing guides and reports for the busy professional

  • Lead Generation How-To Guide
    Learn how you can generate leads, qualify and track them through the sales cycle!
  • Paid Search Advertising Template
    If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
  • Benchmark Survey: Voice of the Customer
    Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are incorporating the voice of the customer into their marketing, their product development, and their management. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  • Benchmark Survey: Marketing to Hispanics
    Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.

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